The Market Mojo: Building passion, purpose & performance in today's Enterprise Software Companies.

In this Episode we talk to Simon Howson Green, Former crime reporter and journalist working with companies to manage reputational risk. This is storytelling at a time of stress. In a values based economy carefully managing your messaging and positioning in a crucible of crisis is essential.

My guest today is Andy Cunningham, the author of Getting to Aha! In this first episode we discuss and explore how storytelling in today's enterprise software companies is critical in building passion and purpose. Connecting employees and customers to your mission. Andy talks about this as - Belonging. If your company is languishing in a market clustered with competitors you need to listen and see how storytelling can help you drive BIGGER sales conversations, more loyalty and purpose.