The Marketer Show

On today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.

On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. 

We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.

  On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. 

And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it and when to hire freelance versus in house, plus a lot more.

Jeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics.

Here’s what you’ll learn:

- Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue.

- The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months.

- How Jeremy thinks about testing new creative and where he gets ideas

And much more!

On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK.

In this episode, you'll learn:

• What people-first GTM is
• How most companies are thinking about GTM the wrong way
• How to implement a people-first GTM motion in your company

And much more!

Danil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content.

You’ll learn:

- How to build and vet a network of 30,000 creators and influencers

- What the future looks like with FTC regulations on AI and UGC content

- How Danil thinks about AI (the good and the bad)

And much more!

Brayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying.

Here's what you'll learn:

• Emerging paid channels to watch 

• Strategies for mastering paid media 

• The future of AI and automation in media buying

And much more!

Janky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder.

Here’s what you’ll learn:

• Interactive vs static: The effectiveness of interactive product ads
• The fresh and promising ad formats she’s excited about
• The future of ad creative and what to expect in 3-5 years 
• And much more 

Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats.

Here’s what you’ll learn: 

• Unlocking the power of journalism in marketing
• Strategies for exponential organic traffic growth
• Creating high-performing content at scale

Lucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs.

Here's what you'll learn:

• How to think about client experience as an agency
• How CPG brands can launch new products the right way
• Metrics your eCommerce brand absolutely needs to track

And more!