The Marketer Show

The always insightful Jimmy Daly stops by to talk about the specific strategies, challenges, and techniques behind building a thriving content marketing community.

Here’s what you’ll learn:

- Identifying and targeting your audience: How to pinpoint your initial audience and engage them effectively.

- Overcoming challenges: Insights into resolving technical and strategic hurdles, with real-life examples.

- Tailoring content for success: Discover the most effective content marketing techniques to engage your community.

And much more.

On today’s episode, I spoke with Dee Acosta about pipeline growth in 2023 and outbound marketing. Dee is the Senior Director of Sales and Strategic Growth at Modigie. He’s done $20 million in sales and set at least 2000 outbound meetings, so lots to dive into here.

Here’s what you’ll learn:

• How pipeline growth has changed a strategy
• Ways to impact pipeline as a marketer
• Why outbound is a top-tier strategy for companies

On today’s episode, I spoke with Debarshi Chaudhuri about personalized AI videos and SMS marketing. Debarshi is the co-founder of Maverick, a generative video AI company. He’s a top mind in the AI space so there’s lots to dive into here. Let’s get started.

Here’s what you’ll learn:

• How companies should think about personalized AI videos
• Why AI videos are great for customer delight
• How to get started with SMS marketing

On today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging.

Here’s what you’ll learn:

• How brands should think about storytelling in 2023
• How to tell stories that persuade and delight customers
• How product marketing has evolved this decade

On today’s episode, I spoke with Nick Lafferty about freelance marketing and how solopreneurs can grow their business through advising. Nick is a former growth marketer at companies like Loom and Mailgun, and now advises tech companies on running profitable paid ads.

Here’s what you’ll learn:

• How to get started as a freelance marketer for the first time
• The business model that most solopreneur marketers should use
• How to think about building in public

On today’s episode, I spoke with Jake Madoff about paid media trends and growth marketing in 2023. Jake has led growth for several multi-million dollar startups, including Bespoke Post. He is particularly in touch with paid media and creative, and gives us a bunch of tactical tips.

Here’s what you’ll learn:

• How paid media has changed in 2024
• How to think about ad creative going forward
• The role of AI in growth and paid media

On today’s episode, I spoke with Kerry-Ann Stimpson about the ins and outs of internal marketing. Kerry-Ann is the CMO at JMMB Group Jamaica and has been a marketer for over 20 years. She is also the host of The Internal Marketing podcast.

Here’s what you’ll learn:

• What internal marketing is and how to get started
• How to turn your employees into raving fans of your company
• Why personal content from employees is better than company content

On today’s episode, I spoke with Diandra Escobar about content flywheels and video content growth. Diandra is a top content marketing voice on LinkedIn and is currently growing community and sales at Contactstudios.

Here’s what you’ll learn:

• The importance of focusing on compounding marketing channels
• How brands should think about video content strategy
• What the future of content marketing looks like

On today’s episode, I spoke with Kuba Czubajewski about audience-driven content, AI marketing, and personal branding. Kuba is a Content Marketer and Strategist who has built a 6-figure content marketing agency, gathered 25,000 people around his personal brand, and generated over $1M worth of organic traffic for his clients.

Here’s what you’ll learn:

• How to learn what your customers actually want to consume
• How to keep their voice in your content
• What the future of content marketing looks like

On today’s episode, I chat with Mason Yu about the current state of SEO and how AI fits into the larger SEO picture. Mason is on the cutting edge of AI use cases withing search engine optimization. He has helped brands like ClickUp and MarketerHire with growth and SEO, and is uniquely qualified to help us navigate this landscape right now.

Here’s what you’ll learn:

• The current state of AI and SEO as a strategy
• How to think about programmatic SEO for your company
• What the future of AI and SEO looks like