The Marketer Show

Caleb Avery stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers. Caleb is the CEO of Tilled, and has been building a personal brand for years, so he's uniquely qualified to talk about the value of that effort.

Here’s what you’ll learn:

• What makes LinkedIn a compelling marketing channel
• How to grow a personal brand on LinkedIn
• B2B2B: How to help customers market to their customers

Kristin Tynski stopped by today to talk about PR, the evolution of content marketing, and how AI plays into both. Kristin is the Co-Founder of Fractl, which helps brands create content and earn press from top-tier news publications. 

Here’s what you’ll learn:

• How content marketing has changed in the past 12 years
• How to integrate AI into your content workflows
• What to look for in your PR strategy

Alex Minor stopped by today to talk about short-form video strategy and the future of content creation. Alex is a top voice in the podcasting and videography, and has been building a personal brand through both mediums for years, so he's uniquely qualified to talk to us today.

Here’s what you’ll learn:

• How brands should approach their first short-form video strategy
• What metrics to measure to set your brand up for success
• What the future of content creation looks like

Alex Virden joins the show to talk about product marketing, feature launches, and marketing leadership.

She’s the Director of Product Marketing at Metadata and has been crushing the marketing game for over 10 years now.

Here’s what you’ll learn:

• The difference between a good product marketer and the top 1%
• Alex’s go-to process for launching new products or features
• The ideal setup for a product marketing team

Yaag Ganesh joins the show to talk about product-led content and content engines for startups. He’s the founder of SaaS Sprints and helps companies with unique points of view scale their content marketing.

Here’s what you’ll learn:

• Characteristics of startups that well with content marketing
• How to build a content engine at a startup
• Product-led content and how it differs from product marketing

Corey Quinn stopped by to talk vertical marketing, go-to-market strategy, and fractional CMO work. Corey is a fractional CMO and GTM strategist who works with agencies to verticalize their business.

Here’s what you’ll learn:

• How verticalizing an agency can increase its chances of success
• The initial steps of the process for helping agencies go vertical
• Why more top marketers are choosing to go freelance over working in-house

Former Allbirds head of digital Jim Kingsbury stops by to talk about marketing mixes, profitability, and SaaS.

Here’s what you’ll learn:

- How to focus on profitability instead of a “growth at all costs” mindset

- Practical ways to integrate marketing mix modeling into a startup

- Interesting pockets of SaaS that are particularly interesting

Justin Simon stops by to talk content repurposing and distribution.

Here's what you'll learn:

- What most companies are doing wrong with content distribution

- How to build a distribution-first framework at your company

- Differences between repurposing and distribution

And much more.

Kristen Wiley, founder and CEO of Statusphere, shares her wisdom with us in our latest podcast episode.

Here’s what you’ll learn:

• Discover how Kristen funded the early stages of her company with pitch competitions and went on to pitch hundreds of investors across the country (including Pitbull - yes, the rapper)
• Why influencer marketing is a must for consumer brands in today’s digital age
• Learn how to level-up your influencer marketing strategy and stay ahead of the curve

The always insightful Ross Simmonds stops by to talk AI Marketing, content distribution, and AI video avatars.

Here's what you'll learn:

- AI can be a valuable tool in content marketing, but it still has limitations

- Deep fake technology is a growing concern in the B2B world

- Ross recently created a video of himself using only AI - find out how he did it