The Marketer Show

Discover the latest insights on CMOs, fractional marketing work, and B2B marketing team setups with Casey Armstrong in our latest podcast episode.

Here’s what you’ll learn:
• Understanding the role of CMOs in 2023
• The impact of fractional marketing work
• Strategies for effective B2B marketing team setups

And much more. 

The insightful Erin Balsa stops by to talk thought leadership, content strategy, and freelance marketing.

Here’s what you’ll learn:

- Overcoming objections to investing in thought leadership

- How to approach a company newer to content marketing

- Why top marketers are opting to freelance over working in-house

Amanda Natividad talks B2B marketing, high quality content metrics, AI, and fractional marketing directors.

Here’s what you’ll learn:

• How to create high-quality B2B content that connects with users' pain points
• The importance of organic marketing and creator partnerships
• The potential pitfalls of relying too much on the Google-Facebook duopoly

And much more

Zoe Scaman stops by to talk branding, TV marketing, community, and more.

Here’s what you’ll learn:

• The differences between branding a company versus a famous person
• Key metrics to measure success in brand strategy
• How to turn a story into powerful entertainment that connects with audiences

And much more!

The creator’s creator Jay Acunzo stops by to talk brand resonance, ultra-differentiation, podcasting, and more. 

Here’s what you’ll learn:

- Why resonating with your audience is more important than generating content
- The power of a strong premise for your brand or project
- How to balance creativity and efficiency with AI

And much more!

The always insightful Amber Naslund stops by to talk martech, marketing to marketers, and LinkedIn.

Here’s what you’ll learn:

- How the marketing landscape has changed in the past 5 years

- What are the new problems arising in for martech marketing teams

- The biggest difference between how marketing gets done at smaller startups vs massive companies like Salesforce and LinkedIn

- And much more

Shifting demand gen, the future of B2B, and marketing leadership
The always insightful Graceanne MacDonald stops by to talk about the shifting landscape of demand gen, the future of B2B, and marketing leadership. 

Here’s what you’ll learn: 
• Simplifying your demand gen strategy for future-proofing 
• Understanding your audience and the demand curve 
• The importance of measuring engagement and conversion rates 

And much more

Nik Sharma stops by to talk about modern social media, AI’s impact on marketing, and martech tools.

Here’s what you’ll learn:

- How social media strategy differs for a celebrity like Pitbull vs an eCommerce company
- Social media growth strategies now vs 5-10 years ago
- Nik Sharma’s top martech tools he can't live without

And much more. Listen now!

Joe Morgan stops by to talk Olympic marketing, operational excellence in freelancing, and brand marketing.

Here’s what you’ll learn:

• The benefits of working with a freelance consultant

• How building a captive audience can lead to long-term brand loyalty

• How to balance brand strategy and growth marketing to maximize success

And much more.

The always insightful Liam Moroney stops by to talk about the state of B2B, MarTech, and measuring marketing among many other things. Liam is the co-founder of a demand gen agency called StoryBook Marketing, and he brought some hot takes about B2B in this one.

Here's what you'll learn:

• The importance of coordinated efforts between sales and marketing
• The challenges of over-measuring marketing impact
• How B2B marketing can be a more rewarding type of marketing