This episode of The Marketers’ Toolkit focuses on “E”, covering End Users, Ethics, and Eye Tracking. It highlights the importance of understanding who uses products, making responsible marketing decisions, and using behavioural insights like eye tracking to improve engagement, design effectiveness, and overall marketing performance.

(Episode 2 of "E" can be found here https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-2/)