So, let’s set the premise for when this automation would be useful: 1. Let’s say you or your sales team are sending out a lot of customer emails manually in gmail. 2. Or, maybe you are slightly more proficient and using a gmail-based-CRM like Mailshake to send those blasts. 3. Or, you are doing cold outreach using a third party like Hubsell.com or Mailshake to push emails through your gmail or g-suite business email account. My guest today is going to show us a way to ensure no prospect falls through the cracks. Stephen is the co-founder and CEO of Sales-Torch.com - a suite of tools used to by sales teams to reduce the time reps spend in their inbox so they can focus on building relationships with prospects.

To subscribe for show notes, exclusive access to guests and more, join us on https://marketingautomation.fm/

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Today, I have a special guest with me to discuss the following: GDPR compliance Quora ads strategy, what do and how Reddit - where and when to use it in your business routine It’s a lot to discuss, so let’s dive right in… My guest today is Nathan Hague. Nathan is a full stack marketer who specializes in systems, automation and making things easy where there is confusion and chaos beforehand. What tools are necessary to set this up: Tools, budget, hours/week and people: Not using our software: Use Cookiebot Using our software: Use wowq.io Reddit Strategy: https://www.linkedin.com/pulse/how-use-reddit-your-business-marketing-toolbox-nathan-hague/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

Today is all about automating your feedback loops to increase customer satisfaction, improve the speed/efficiency of bug fixes, and reduce churn.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

In this episode, Karan and I talk about how to set up for cold email success - Adding the correct records - Testing for deliverability - Copywriting of the body copy and subject line - Getting off of blacklists...

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

Here is a brand new and exciting episode with none other than Dan Smith 🤯 of WinningByDesign.com Dan and I focus in on connecting sales and marketing flows with tools and processes to increase revenue with less human bandwidth. We talk about tools, strategies, processes and the keys to sales/marketing alignment. 🔑🔑 Issues you may have experienced: ✖️ Poor handoffs between sales and marketing. ✖️ Marketing copy not match sales collateral. ✖️ Not having proper lead attribution from marketing in the CRM. ✖️ Not having an automated the lead distribution process. ✖️ Missing pre-demo nurturing emails and post-demo sequences... Dan provides a great anecdote and I go through his chatbot in the full episode so definitely check that out. If you have any stories about sales and marketing issues in a team you've been on in your career, we'd love to hear about! #automation #marketing #sales #alignment

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

Today we’re going to discuss Intercom - the chat tool which is much more than a chat tool - and the automations which can be used for lead qualification and capture.

Watch the video from this episode: https://right2revenue.com/growth-strategies/how-to-use-intercom-to-capture-leads/

We will discuss how Intercom can work in your marketing and sales automation when your goal is to treat the eager and qualified traffic on your site with urgency as opposed to pushing them to a simple demo request form which we see too often today.

We harp on one-to-one experiences on this podcast. Intercom is uniquely flexible so we can use it for creating awesome lead capture funnels which also incorporate it’s inherent value of the excellent chat UI / UX.

What's the best marketing automation tool for B2B lead generation?

What is a good marketing automation tool to achieve my goals?


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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

In this episode, Krish Ramineni (CEO of FireFlies.ai) and I did some serious work recording our answers to the following questions:

Why should teams invest in CRM automation?
What sort of sales automation functionality can a CRM system offer?
Why do most CRM implementations fail?
Is personalized marketing the way to go?

Check out the full video here: https://right2revenue.com/growth-strategies/crm-automation-strategy-the-full-discussion/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

This episode is all about Sales Automation - we will cover some recent news, recommended software, intelligence tools, and as always, we will leave you with actionable tactics to take with you to use with your team. Who is Steve Benson? If you are an outside or field sales rep, or manage a sales team, you should know. Steve is the founder and CEO at https://www.badgermapping.com/. We discuss: What is sales automation software? If you are in B2B sales, what are the top 3 sales intelligence tools you just cannot live without, and why? What is an effective sales automation strategy and the tools (and integrations) necessary to pull it off?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

This is a snippet from the full episode on How useful are Facebook ads for B2B marketing. Will it work for your saas company? Tips for saas companies targeting owners/heads of departments of company sizes < 100. What type of creatives to use and why.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

Nolan and I recorded this late Saturday night so it's a little rough... apologies.

We discuss why B2B companies like Clearbit, Salesforce, LinkedIn, Kabbage, and the rest are utilizing Facebook ads and how they are executing those in an automated and efficient manner.

Here are the questions we will answer in this episode:

How useful is Facebook for B2B marketing?

Are Facebook Ads effective for generating leads for SaaS companies?

And, what are 3 best practices and tactics for B2B marketing with Facebook?

Enjoy!

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