This is part 1 of 3 from a presentation I did last month. I'm joined by Karan from Hubsell.com. Presented by: Alex Glenn at the CMO Data Summit 2018 About me: I’ve spent my career helping companies build and optimize automated systems. My main focus is technology startups so the use cases I will explain in this presentation have been proven in multiple industries and target audiences. In this discussion, I will go over: 1:1 messaging - being ‘omnipresent’ and human-like. 4. What this means for marketers and data scientists is: a) We have to set up our systems to be better stewards of data and comply with regulations, b) We have to leverage the technology at our disposal to create more human-like interactions, c) We have to be passively-present for our targets. What marketers need to know about the General Data Protection Regulation (GDPR): Applicable on EU citizens personal data. Applies to you and your third-party processors. The fines can be $20M or 2% of worldwide GR.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

This was a Quora question i answered late last night so i thought I would record a quick synopsis - "Why is my cold email campaign not working?" (Pisted by a B2B saas startup).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

This was a question asked on Quora recently and we have a great answer recorded for you today: 1. Firstly, there is only one GDPR (it is new entirely). 2. Secondly, B2C ‘email prospecting’ under GDPR is strictly prohibited, so we’re only going to discuss the rules around B2B prospecting under GDPR. Now, how do you prospect for B2B leads in the EU post-GDPR without breaking the new law and being fined? 1. Gathering data - Purpose and accuracy of the data - Ad hoc vs pulling from a pre-built database 2. Acting on that data (outreach) 1. Follow opt-out vs opt-in regulation. - In opt-in regulation, start via a channel other than email. - Linkedin message/inmail/follow, Quora follow/comment Finally, I’d like to conclude on how to see GDPR as an opportunity. 1. Most bad practices will die-out and the ones who are doing it right will continue 2. Be relevant, add value and initiate dialogue (not sales)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

This was a loaded question, so we will have a number of episodes related to the topic of GDPR and cold messaging to make sure we do it justice. But I think we did a good job of summarizing the important things in 10min. If you would like more info, here is a link to the article with the main points to remember with regards to how GDPR has changed cold messaging: https://right2revenue.com/growth-strategies/how-gdpr-affects-cold-emailing/

To subscribe for show notes, exclusive access to guests and more, join us on https://marketingautomation.fm/

---

Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com

In this recording, Karan (founder of Hubsell) and I dive into the what and how of cold emailing – what to know, and how to determine the best platform to execute. Here is the report to follow along: https://right2revenue.com/cold-email-platform-comparison-pdf/ After reviewing 32 platforms built to perform bulk cold emails, my team and I came up with a shortlist of 5 we know provide a data + outreach solution for executing cold email campaigns (as opposed to only providing the ability to email). Towards the middle, you will find a detailed chart showing how all 5 cold emailing platforms compare based on specifics like data quality, copy customizability and GDPR compliance. I would recommend this paper to anyone sending cold emails first and foremost. Regardless of how much they are doing or how long they have been doing it.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com