The Marketing Buzzword Podcast

By Ben M Roberts

The Marketing Buzzword Podcast helps marketers understand what common business & marketing buzzwords and phrases actually mean... more

· Business

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FAQs about The Marketing Buzzword Podcast:

How many episodes does The Marketing Buzzword Podcast have?

The podcast currently has 87 episodes available.

The Marketing Buzzword Podcast episodes:

August 02, 2018 Bitesize Buzzword: Data Driven Marketing - How do you avoid paralysis by analysis? How do you choose the right metrics to follow and report on? Should you still trust your gut instinct?
This week’s Bitesize Buzzword/Buzzterm is: Data Driven Marketing
Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Data Driven Marketing.
In this episode Ben will answer the questions like; How do you avoid paralysis by analysis? How do you choose the right metrics to follow and report on? Should you still trust your gut instinct?
Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’
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16min
July 30, 2018 The What and Why of Marketing Buzzwords - What is a Marketing Buzzword? Why do we use use buzzwords? What does the future hold for Marketing Buzzwords?
Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward. In today's episode we are gonig to do things a little differently. Instead of the normal monday interview I am going to share with you the what and why of Marketing buzzwords based on some conversation I have had with some of you amazing listeners.
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

In this episode I am going to share with you the makings of the first section of my new book 'Marketing Buzzword to Marketing Authority' which is being crowdfunded on August 1st here: https://publishizer.com/from-marketing-buzzword-to-marketing-authority
In this epsiode we are going to explore; What exacly marketing buzzwords are, why we need/use them, the psychology around buzzwords, the different types of buzzwords, explore some regional and cultural differences in buzzwords and look at how they evolve over time, as well as discovering what the future of marketing buzzwors is going to be.
Enjoy!
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42min
July 12, 2018 Bitesize Buzzword: Online Reviews - What’s the difference between 1st and 3rd party reviews? Why should you encourage more reviews? How should you deal with good and bad customer reviews?
This week’s Bitesize Buzzword/Buzzterm is: Online Reviews

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Online Reviews.

In this episode Ben will answer the questions like; What's the difference between 1st and 3rd party reviews? Why should you encourage more reviews? How should you deal with good and bad customer reviews?

Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’
...more
15min
July 05, 2018 Bitesize Buzzword: Influencer Marketing - What is Influence? How do you measure the ROI of influence? Is working with influencers right for my business?
This week’s Bitesize Buzzword/Buzzterm is: Influencer Marketing
Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Influencer Marketing.
In this episode Ben will answer the questions like; What is Influence? How do you measure the ROI of influence? Is working with influencers right for my business?
Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’
...more
16min
July 02, 2018 Public Relations (PR) - How should Marketing and PR work together? Why is PR so important? How do you actually measure the ROI of your PR campaigns?
Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Public Relations (PR)”
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is International PR expert, Katie Clift!
Katie Clift is CEO of Katie Clift Consulting Pty Ltd - an International Public Relations Expert. With more than a decade of experience in media and PR, Katie moved from Australia to Athens in 2017. She works with clients around the world across a range of industries - specialising in consultancy for local and international public relations campaigns. Katie's media background as a journalist, radio and TV broadcaster, public relations specialist, media manager and spokesperson gives her unrivalled experience to create public relations campaigns for clients that achieve outstanding cut-through in local and global markets. For just one Australian organisation alone, Katie led a media and public relations team to achieve more than 8000 feature stories a year in print, broadcast, and online media, including 120 front page newspaper stories - worth millions of dollars annually. Katie is also a leading media and public relations commentator throughout Europe and Australia - her editorials are regularly featured in Mumbrella and PR Week UK. Connect with Katie at katieclift.com, facebook.com/katiecliftconsulting, twitter.com/katieclift or instagram: katieclift.
Enough small talk, let's talk 'Public Relations (PR)'
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44min
June 25, 2018 Video Marketing - Live Video Vs On-Demand, what's better? Can any business do video? Is video really worth the time Vs other content mediums?
Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Video Marketing”
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is Video master, Andrew Davis!
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
Enough small talk, let's talk 'Video Marketing'
...more
47min
June 25, 2018 Video Marketing - Live Video Vs On-Demand, what’s better? Can any business do video? Is video really worth the time Vs other content mediums?
Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Video Marketing”

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is Video master, Andrew Davis!

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Enough small talk, let's talk 'Video Marketing'
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47min
June 21, 2018 Bitesize Buzzword: Personal Branding - Why should you build a personal brand? How do I build a personal brand while I work for a business? What errors do people often make with their personal brand?
This week’s Bitesize Buzzword is: Personal Branding.
Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the term: Personal Branding
In this episode Ben will answer the questions like; Why should or shouldn't you make videos? What are the most common errors people make with videos? Should you go live or make on-demand videos?
If you missed it, make sure you check out episode 19 of the podcast wit John Espirian, the relentlessly helpful copywriter and see how he is building his personal brand.
Also, take a look at the show notes at marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’
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16min
June 18, 2018 User Generated Content - Why Us UGC So Powerful? How Do You Ensure Customers Create The Type Of Content You Want? How Do You Encourage People You Create More Content That You Can Use?
Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “User Generated Content”
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the User Generated Content expert, Mordecai Holtz!
Mordecai is the Co-Founder and Chief Strategist of Blue Thread Marketing, a boutique Israeli digital agency working with clients that have spanned across 8 countries, ranging from startups to the city of Jerusalem. Mordecai is part of the global network of key opinion leaders for Huawei, China's largest and fastest growing tech company.
Mordecai is an avid blogger and an active contributor to the digital marketing space. He's contributed to Fast Company, and has been cited in Buzzfeed, CMO.com, Forbes & Inc. Mordecai's content has been featured on industry-leading sites including Social Media Today Business2Community, Social Media World and Post Planner, and coschedule. Beyond writing about social media, Mordecai also covers tech news and his articles have been featured on several tech blogs including Technologer and TechAcute.
Mordecai has also been featured on DukoscopyTV a leading forex trading television channel.
In 2016, Mordecai was invited to serve as the first international board member of the National Institute of Social Media.
Enough small talk, let's talk 'User Generated Content'
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52min
June 14, 2018 Bitesize Buzzword: Video Marketing - Why should or shouldn't you make videos? What are the most common errors people make with videos? Should you go live or make on-demand videos?
This week’s Bitesize Buzzword is: Video Marketing.
Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the term: Video Marketing
In this episode Ben will answer the questions like; Why should or shouldn't you make videos? What are the most common errors people make with videos? Should you go live or make on-demand videos?
If you missed it, make sure you check out episode 17 of the podcast where Ben talks to Chris Strub, about "Going Live" - Chris shares some epic tips and insights. Check it out now, like right now!
Also, take a look at the show notes at marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’
...more
15min

FAQs about The Marketing Buzzword Podcast:

How many episodes does The Marketing Buzzword Podcast have?

The podcast currently has 87 episodes available.