Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Humanising Marketing”
I’m your host Ben M Roberts and in this show, I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram or if you’d rather you can go to the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right, that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the super knowledgeable Bryan Kramer.
Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.
With more than 350,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.
Bryan’s first book There is No B2B or B2C: It’s Human to Human #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number one buzzword for 2015 by The Writer.
His latest book, Shareology: How Sharing is Powering the Human Economy, published by Morgan James Publishing, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning. The book explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands.
A founding leader in the Human Business Movement, Bryan speaks all over the world to marketing and social audiences on the topic.
Bryan is excited to have been included on the following lists:
• The 43rd most talked about marketer by global senior marketers – LeadTail
• #26 Global Top CEO Influencer on Social Media – Kred
• Top 50 Social CEOs on Twitter Globally – Huffington Post
• Top 25 Influencer to Follow – Forbes
• The 100 Most Influential Tech People On Twitter – Business Insider