Branding is more than just a logo.
Strategy is more than just setting goals.
The best brands are focused on creating emotional connections.
Often times that requires brands to start creating that connection internally first, then let it propagate externally to customers. Building from the inside - out.
Listen to tips and perspectives from my conversation with branding leader Bill Gullan. We discuss what branding and strategy is, and isn't.
Plus, learn which skills are critical if you think a role in branding is for you.