The Marketing Cloudcast

Scott McCorkle, CEO, Salesforce Marketing Cloud joins us for a special episode. We talk to Scott about the marketing trends and challenges he expects in 2016. We also ask Scott: What are the unique career skills today's marketers need? What are the cornerstones of an effective customer journey strategy? How are the world’s best marketers acquiring and using data to engage customers better — and getting better results? It’s all in this memorable edition of the Marketing Cloudcast.

Damon Waldron, Director of Demand Gen at BrightFunnel, joins the Marketing Cloudcast. Damon is an expert in data-driven marketing. In this Cloudcast episode, he talks us through actionable steps marketers can take to make better decisions and become more effective. He also explains how email marketers can lean more on data — and how small businesses can use the right tools appear larger than they really are.

Damon Waldron, Director of Demand Gen at BrightFunnel, joins the Marketing Cloudcast. Damon is an expert in data-driven marketing. In this Cloudcast episode, he talks us through actionable steps marketers can take to make better decisions and become more effective. He also explains how email marketers can lean more on data — and how small businesses can use the right tools appear larger than they really are.

Susan Weinschenk, highly regarded behavioral scientist and author of "How to Get People to Do Stuff," joins the Marketing Cloudcast to explain how marketers can use psychology to improve their marketing messages. How does social media tap into people’s desire for belonging? What does brain research say about how we choose to adopt new products and services? Why do messages on electronic devices stimulate our dopamine system so much? It’s all in this episode of the Marketing Cloudcast.

Susan Weinschenk, highly regarded behavioral scientist and author of "How to Get People to Do Stuff," joins the Marketing Cloudcast to explain how marketers can use psychology to improve their marketing messages. How does social media tap into people’s desire for belonging? What does brain research say about how we choose to adopt new products and services? Why do messages on electronic devices stimulate our dopamine system so much? It’s all in this episode of the Marketing Cloudcast.

Andrew Barrett, director of deliverability & ISP relations at Salesforce Marketing Cloud, joins the Marketing Cloudcast to answer email marketers’ most frequently asked questions about email deliverability. What’s the current state of deliverability? What do email marketers need to know about top ISPs to ensure that every message ends up in customers’ inboxes? Which ill-advised email practices should they stop doing today? It’s all in this episode of the Marketing Cloudcast.

Andrew Barrett, director of deliverability & ISP relations at Salesforce Marketing Cloud, joins the Marketing Cloudcast to answer email marketers’ most frequently asked questions about email deliverability. What’s the current state of deliverability? What do email marketers need to know about top ISPs to ensure that every message ends up in customers’ inboxes? Which ill-advised email practices should they stop doing today? It’s all in this episode of the Marketing Cloudcast.

Nick Westergaard, author of Get Scrappy, a digital marketing book for small and big business and chief brand strategist at Brand-Driven Digital joins the Marketing Cloudcast. Nick share some scrappy and smart marketing hacks that companies of all sizes can use. Marketers have more channels, platforms, devices, and networks to worry about than ever before — yet not always more budget — so Nick enlightens Joel and Heike on how marketers can do more with less.

Nick Westergaard, author of Get Scrappy, a digital marketing book for small and big business and chief brand strategist at Brand-Driven Digital joins the Marketing Cloudcast. Nick share some scrappy and smart marketing hacks that companies of all sizes can use. Marketers have more channels, platforms, devices, and networks to worry about than ever before — yet not always more budget — so Nick enlightens Joel and Heike on how marketers can do more with less.

Daniel Lemin authored the new book Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He's also senior strategist at Convince & Convert and founder of One Good Brand. Daniel joins the Marketing Cloudcast to educate marketers on what's really behind those terrible one-star or glowing five-star reviews, how the system manipulates businesses, and what marketers can do about it. If you've ever wondered where Yelp or TripAdvisor fit into your marketing strategy, this episode is for you!