The Marketing Cloudcast

Jay Baer, author of the bestselling book "Youtility" and the most retweeted person in the world among digital marketers, joins the Marketing Cloudcast. Jay explains the disruption behind his new book "Hug Your Haters" and explains why marketers must lead the transformation toward better customer service for every individual consumer, be they brand lovers or haters. Jay takes us step-by-step on what this transformation means for us as marketers, and also shares his top social media and presentation delivery tips.

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins us to talk about the 2016 State of Marketing Report (salesforce.com/stateofmarketing). This report surveyed 4,000 marketers worldwide about their top priorities, challenges, and marketing activities for 2016. In this podcast episode, Mat takes us through the key highlights of the report and shares action steps for marketers based on the data.

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins us to talk about the 2016 State of Marketing Report (salesforce.com/stateofmarketing). This report surveyed 4,000 marketers worldwide about their top priorities, challenges, and marketing activities for 2016. In this podcast episode, Mat takes us through the key highlights of the report and shares action steps for marketers based on the data.

The Marketing Cloudcast talks with Noah Fleming, author of the #1 Amazon bestseller "Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving." Loyal customers are the heart of every business. So why do marketers obsessively chase new customers instead of sustaining relationships with those they already have? In this podcast episode, Noah shares memorable examples and practical how-tos to help marketers create a more loyal and engaged foundation of customers. He also explains how you can gauge the current state of your customer loyalty.

The Marketing Cloudcast talks with Noah Fleming, author of the #1 Amazon bestseller "Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving." Loyal customers are the heart of every business. So why do marketers obsessively chase new customers instead of sustaining relationships with those they already have? In this podcast episode, Noah shares memorable examples and practical how-tos to help marketers create a more loyal and engaged foundation of customers. He also explains how you can gauge the current state of your customer loyalty.

Karianne Stinson, Priceline's social media manager, joins the Marketing Cloudcast to explain how Priceline uses social media to entertain and engage customers, going beyond just promoting deals. Karianne shares details of how her team organized and executed Priceline’s best-performing campaigns on Facebook and Instagram, and also shares her tried-and-true strategies to test which social channels will resonate best for your company’s audience.

Karianne Stinson, Priceline's social media manager, joins the Marketing Cloudcast to explain how Priceline uses social media to entertain and engage customers, going beyond just promoting deals. Karianne shares details of how her team organized and executed Priceline’s best-performing campaigns on Facebook and Instagram, and also shares her tried-and-true strategies to test which social channels will resonate best for your company’s audience.

Joe Waters, co-author of "Cause Marketing for Dummies," co-host of Cause Talk Radio podcast, and founder of selfishgiving.com joins the Marketing Cloudcast to educate us on cause marketing — and how all marketers can use it. What is cause marketing? Why is it bolstered by millennial consumers and the desire to know where our money is going? How can businesses use cause marketing and social media to establish, grow, and deepen relationships with stakeholders? It’s all in this episode of the Marketing Cloudcast.

Joe Waters, co-author of "Cause Marketing for Dummies," co-host of Cause Talk Radio podcast, and founder of selfishgiving.com joins the Marketing Cloudcast to educate us on cause marketing — and how all marketers can use it. What is cause marketing? Why is it bolstered by millennial consumers and the desire to know where our money is going? How can businesses use cause marketing and social media to establish, grow, and deepen relationships with stakeholders? It’s all in this episode of the Marketing Cloudcast.

Scott McCorkle, CEO, Salesforce Marketing Cloud joins us for a special episode. We talk to Scott about the marketing trends and challenges he expects in 2016. We also ask Scott: What are the unique career skills today's marketers need? What are the cornerstones of an effective customer journey strategy? How are the world’s best marketers acquiring and using data to engage customers better — and getting better results? It’s all in this memorable edition of the Marketing Cloudcast.