The Marketing Cloudcast

Today’s uncertain landscape leaves businesses looking for tools, advice, and inspiration. In this episode, we give you just that, through stories of resilience. You may know Mark Cuban as the Dallas Mavericks owner or Shark Tank judge, but the famed entrepreneur and investor has also been a vocal supporter of and advisor to small businesses. Cuban shares his story of becoming an entrepreneur and advice for those struggling with how to run their business at this time. We also have Ariana Huffington, founder of the Huffington Post to share with us stories of managing anxiety and efficient sleep. For more stories of resilience, tune in at salesforce.com/live.

Brand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is Salesforce.org trailblazer, Amy Blumkin, Vice President of Brand Marketing at the Anti-Defamation League (ADL), a non-profit global organization. Amy has held marketing executive roles for much of her career. She also was the CMO of the 2014 Super Bowl host committee and worked at Walt Disney company for nine years. In this episode, she shares advice for brand marketers eager to lead through change.

Brand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is Salesforce.org trailblazer, Amy Blumkin, Vice President of Brand Marketing at the Anti-Defamation League (ADL), a non-profit global organization. Amy has held marketing executive roles for much of her career. She also was the CMO of the 2014 Super Bowl host committee and worked at Walt Disney company for nine years. In this episode, she shares advice for brand marketers eager to lead through change.

This week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common Sense Media, who was forced to quickly redesign his communication strategy last month. He shares how he has boosted efficiency with dynamic content and is using multiple channels to spread the word all while, re-imagining a product launch.

This week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common Sense Media, who was forced to quickly redesign his communication strategy last month. He shares how he has boosted efficiency with dynamic content and is using multiple channels to spread the word all while, re-imagining a product launch.

In this time of tremendous global challenge and continued business transformation, marketers are forced to evolve how they create customer experiences, programs, and drive growth. In this episode we discuss how our Salesforce team in Australia, had to pivoted turning an original in-person event into a reimagined digital experience in 10 business days.

In this time of tremendous global challenge and continued business transformation, marketers are forced to evolve how they create customer experiences, programs, and drive growth. In this episode we discuss how our Salesforce team in Australia, had to pivoted turning an original in-person event into a reimagined digital experience in 10 business days.

Empathy is top of mind for people around the world right now. After all, we’ve never dealt with a crisis of this magnitude. It’s essential that marketers are mindful of the challenge at hand and show compassion for their customers. But that can be tougher than it sounds. What is the right tone for communications? How can you ensure your customers are supported and taken care of? In this episode we connect with Hayley Nelson, VP of Content Marketing at Salesforce, Brian Helfrich, owner of Summit Coffee, and Wally Bruner, who leads meditations at Salesforce in addition to his role as a Director of Talent Development.

Empathy is top of mind for people around the world right now. After all, we’ve never dealt with a crisis of this magnitude. It’s essential that marketers are mindful of the challenge at hand and show compassion for their customers. But that can be tougher than it sounds. What is the right tone for communications? How can you ensure your customers are supported and taken care of? In this episode we connect with Hayley Nelson, VP of Content Marketing at Salesforce, Brian Helfrich, owner of Summit Coffee, and Wally Bruner, who leads meditations at Salesforce in addition to his role as a Director of Talent Development.

Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the world. Fanatics is delivering campaigns to sports fans literally in seconds of a buzzer beater win. We brought in Jonathan Wilbur, Sr. Director, Global B2C CRM Technology & Operations at Fanatics to share best practices and how his small team delivers ~16B personalized messages a year and keeps the lights on during these high pressure events.