The Marketing Cloudcast

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out!

Guests:

• Jay Baer, Founder of Convince & Convert

• Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World

Resources:

• Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5
• Social Pros Podcast Episode with Tatiana Holifield, VP/Head of Digital Strategy at Pacers: https://sforce.co/34EyVeQ

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success.

Guests:

• Mike McGuirk, Lecturer at Babson College
• Doug Morneau, author of 3 Big Lies
• Anand Kishore, CEO and Co-Founder at AspireIQ

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success.

Guests:

• Mike McGuirk, Lecturer at Babson College
• Doug Morneau, author of 3 Big Lies
• Anand Kishore, CEO and Co-Founder at AspireIQ

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! 

Guests:

• Jose Cebrian - Senior Vice President Marketing Strategy, Merkle
• Lisa Tan - Chief Marketing Officer, Reverie
• Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie

Resources: 

• Salesforce + Google Virtual Adventure - sforce.co/virtualadventure
• https://www.merkleinc.com/what-we-do/salesforce-partnership

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! 

Guests:

• Jose Cebrian - Senior Vice President Marketing Strategy, Merkle
• Lisa Tan - Chief Marketing Officer, Reverie
• Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie

Resources: 

• Salesforce + Google Virtual Adventure - sforce.co/virtualadventure
• https://www.merkleinc.com/what-we-do/salesforce-partnership

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal.

Resources: 

• Aetna Advice: https://youtu.be/Q5tOnF-_0qo
• No-Code Preference Center Landing Page: https://sforce.co/33wW0iU
• No-Code Preference Center PDF: https://sforce.co/2EUzpCB

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal.

Resources: 

• Aetna Advice: https://youtu.be/Q5tOnF-_0qo
• No-Code Preference Center Landing Page: https://sforce.co/33wW0iU
• No-Code Preference Center PDF: https://sforce.co/2EUzpCB

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations.

Resources:

• Book: Data Driven by Chris O'hara, Tom Chavez, and Vivek Vaidya
• Webinar: How to Create a Secure and Trusted Environment During Uncertain Times

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations.

Resources:

• Book: Data Driven by Chris O'hara, Tom Chavez, and Vivek Vaidya
• Webinar: How to Create a Secure and Trusted Environment During Uncertain Times

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing.

Guests:

• Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce
• Engelina Jaspers - author of Marketing Flexology
• Erna Alfred Liousas - CEO and Founder of U*Realized

Resources:

• Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c
• U*Realized Website: www.u-realized.com/
• HR Redefined: www.hr-redefined.com/
• Tech Ladies: www.hiretechladies.com/our-story/