The Marketing Cloudcast

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.

Guests: 

• Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG 
• Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
• Cinzia Bazzo - National Vice President Retail Canada, Salesforce

Resources:

1. Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
2. BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.

Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services.

Resources:

1. The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA
2. Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.

Guests: 

• Daniel Englebretson - Co-founder and Head of Client Services at Khronos
• Neha Shah - Director, Product Marketing at Salesforce Pardot

Resources:

• A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. 

Guests:

• Chris Golec, Founder of Demandbase 
• Jon Miller, Chief Product Officer at Demandbase
• Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes

Resources:

1. Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4 
2. Marketing Intelligence Report - https://sfdc.co/bu3LHs 
3. A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.

Guests:

• Mike Kostow, GM Pardot at Salesforce
• Emma Chalwin, SVP Global Field Marketing at Salesforce

Resources:

• The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC
• 6th State of Marketing Report: https://sfdc.co/p5LXG 

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career?

Guests:

• Thomas Barta - Author of The 12 Powers of a Marketing Leader
• Rochelle Hinds - VP of social media at OneUnited Bank
• Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes

Resources:

• The 12 Powers of a Marketing Leader Book: https://sforce.co/3hOvEgK
• Twitch: twitch.tv/BlackCompat
• The ESHcast: https://sforce.co/359V5FM
• Rochelle’s Xbox MVP Profile: https://mvp.xbox.com/profile/5000942

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career?

Guests:

• Thomas Barta - Author of The 12 Powers of a Marketing Leader
• Rochelle Hinds - VP of social media at OneUnited Bank
• Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes

Resources:

• The 12 Powers of a Marketing Leader Book: https://sforce.co/3hOvEgK
• Twitch: twitch.tv/BlackCompat
• The ESHcast: https://sforce.co/359V5FM
• Rochelle’s Xbox MVP Profile: https://mvp.xbox.com/profile/5000942

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out!

Guests:

• Jay Baer, Founder of Convince & Convert

• Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World

Resources:

• Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5
• Social Pros Podcast Episode with Tatiana Holifield, VP/Head of Digital Strategy at Pacers: https://sforce.co/34EyVeQ