As a small business owner, how much of your success depends on your mental game? 

My guess: about 99%

In this episode I preview my upcoming new Facebook Live Series as well as talk about change and fluidity in marketing. More importantly, I ask the tough questions as to why some marketers aren't willing to adapt to today's environment. 

Okay, it's the New Year and our resolutions are abound. However, how are you keeping the heat on yourself and how are you upping your game this year? Not only do you need to do this, but by doing so, you'll attract new clients - ones that want to be with someone who's motivated and determined to provide a better version of their business in 2022. 

It's the year-end episode where I talk a little about your marketing strategy for 2022 and my plunge into ((hold on to something)) TikTok! 

I recently had to make a tough decision on a situation, but it was the only decision to make. I had to protect my brand, my business and my own reputation by severing ties to a commitment I had made with a local event. The event itself is admirable and significant to the local economy. The sponsor behind this event - not so much. 

While, yes, you can whip up an ad on Facebook in a relatively short period of time, it's not recommended that you do so. You need a little patience - in the planning, the creative, and, most importantly, the timing of your campaign. 

There's been a lot of bashing of Facebook lately. But let's talk about some underlying reasons for this and, as business owners, realize you're missing the boat. 

If you're a sales or marketing rep without any online presence, then you're way behind the times and, frankly, there are no excuses. I address this issue in this episode as well as why it's important to keep your own efforts up-to-date. 

Question for you: What would your day look like if you were earning a million dollars a year? 

This episode addresses this question and why people's goals and reality are two separate visions. 

Okay, hold on to something as I get into the nitty gritty and give you the Top 10 Signs You've Hired the Wrong Marketer for Your Business. This one's a doozy!