In this week’s episode of The Marketing Corner, host Shawn

🌐 The Power of SEO in 2024

SEO (Search Engine Optimization) isn’t just about keywords anymore—it’s

📈 Digital Marketing

💡 The Entrepreneurial Mindset

As the conversation unfolds, Shawn, Jordan, and Chris delve into the mindset needed to succeed in the ever-evolving world of entrepreneurship. From embracing failure as a stepping stone to growth to staying adaptable in the face

🎧 Tune In Every Saturday at 11:00 AM! The Marketing Corner isn’t just about marketing—it’s about empowering entrepreneurs with the tools and knowledge they need to succeed. Don’t miss the opportunity to learn from industry experts and gain practical tips to elevate your business. Catch us live every Saturday at 11:00 AM on 1030

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In this week's episode of The Marketing Corner, host Shawn Campbell teams up with co-host Danny McPadden to bring you a value-packed discussion featuring our special guest, Ty Reed.

Danny is a seasoned entrepreneur and video marketing expert, here to share his insights on how businesses of all sizes can leverage the power of video to boost their brand and grow their bottom line.

We start by diving into the fundamentals of video marketing, exploring why video is an essential tool in today’s digital landscape. Ty explains how video content not only increases engagement but also helps businesses connect emotionally with their audience. From creating compelling stories to understanding the technical aspects of lighting and sound, this episode provides a step-by-step guide to getting started with video marketing—even on a budget.

But it doesn’t stop there. Shawn and the team unpack the importance of crafting videos that serve a clear purpose. Whether it’s a promotional campaign, educational content, or a behind-the-scenes look at your business, we discuss how to align your video strategy with your goals. We also touch on the latest trends, including short-form video formats for platforms like TikTok and Instagram Reels, and how to use analytics to measure your video’s success.

For entrepreneurs, this episode offers actionable advice on how video marketing can fuel your business growth. Ty shares his personal journey as an entrepreneur, discussing the challenges he faced and the lessons he learned along the way. We talk about the importance of resilience, creativity, and adaptability when starting or scaling a business. Shawn and Danny also weigh in with their experiences, offering their own entrepreneurial tips and anecdotes to inspire listeners.

As always, we encourage our audience to tune in live to The Marketing Corner every Saturday morning at 11:00 on 1030 AM The Voice. This is your chance to get real-time advice and answers to your pressing marketing and business questions. Call us during the show at (520) 790-2040 and join the conversation!

Whether you’re a small business owner, a solopreneur, or someone just starting to dip their toes into the world of marketing, this episode is packed with practical tips, strategies, and inspiring stories to help you take your efforts to the next level. Don’t miss out—hit play now, and make sure to subscribe to The Marketing Corner on Spotify and YouTube to catch all our episodes on demand. We’re here to help you grow your business, one idea at a time!

Are you interested in a complimentary marketing consultation with Shawn? View this link to book your time today: https://calendly.com/shawn-campbell-cmo/discovery-meeting

The Marketing Corner - Episode Title: "Authenticity in Entrepreneurship: Building a Brand Around Your Why"

Welcome to another engaging episode of The Marketing Corner, where we dive deep into topics that inspire and empower entrepreneurs and small business owners. In this week’s episode, host Shawn Campbell is joined by co-host Candice Eaton and special guest Kristen Glasheen for an honest and thought-provoking discussion about the power of authenticity in entrepreneurship.

In today’s fast-paced, highly competitive world, many entrepreneurs struggle with staying true to themselves while trying to grow their businesses. Shawn, Candice, and Kristen explore the importance of being your authentic self as an entrepreneur, embracing your unique qualities, and building a brand that aligns with your personal "why." Authenticity isn’t just a buzzword—it’s the foundation of lasting connections, trust, and success.

This episode is filled with practical insights, candid stories, and a healthy dose of motivation for entrepreneurs at all stages of their journey. Whether you're just starting out or looking to refocus your business, you’ll walk away inspired to embrace your authentic self and harness the power of your "why."

Don’t miss a single episode of The Marketing Corner! Subscribe to our YouTube channel for weekly discussions with Shawn Campbell and special guests who are passionate about helping you succeed. Hit the notification bell so you’ll know the moment a new episode drops!

Catch us live every Saturday on 1030 AM The Voice from 11:00 to noon for even more actionable advice, entrepreneurial stories, and marketing tips to take your business to the next level.

What’s your "why" as an entrepreneur? How do you stay true to yourself in your business? Share your thoughts in the comments below—we’d love to hear your story!

Don’t forget to like, share, and subscribe to support The Marketing Corner! Whether you’re tuning in for the live broadcast, watching on YouTube, or listening on Spotify, we’re here to help you build the business you’ve always dreamed of. See you next time on The Marketing Corner!

The Marketing Corner: Strategies for Retaining Customers & Thriving in a Competitive Market

In the latest episode of The Marketing Corner, host Shawn Campbell and co-host David Bradley welcomed a very special guest, Bill Netherton, the owner of Professional Bartenders Unlimited. As a seasoned entrepreneur with deep roots in the Tucson community, Bill has successfully navigated the ever-evolving business landscape, consistently growing his customer base and adapting to industry changes. This episode dives deep into strategies and practical tips for small business owners facing increased competition from larger regional and national companies setting up shop in Tucson.The episode kicks off with Bill sharing his journey, highlighting how Professional Bartenders Unlimited became a trusted name in Tucson. His perspective offers invaluable insight for local entrepreneurs looking to establish a lasting footprint and grow their businesses amid a surge of larger competitors. Bill’s emphasis on the importance of genuine customer relationships sets the foundation for much of the discussion, which expands into practical ways for small business owners to connect authentically with their local audience.

One major topic of the episode is customer retention. Bill reveals his "customer-first" approach, where understanding client needs and preferences becomes key to building loyalty. He suggests simple yet effective tactics like personalized follow-ups, special offers for returning clients, and creating memorable experiences that make customers feel valued. Bill explains that by treating each customer interaction as a meaningful exchange, small businesses can create loyal advocates who will choose them over larger, less personal competitors.The episode also delves into the importance of community engagement, a powerful yet often overlooked marketing tool for small businesses. Bill highlights his company’s involvement in local events, charities, and partnerships, which helps strengthen the brand's presence in the Tucson community. He emphasizes that when small businesses invest in their community, it resonates with customers who prioritize supporting local, making them more likely to return.

Host Shawn Campbell and co-host David Bradley take the conversation further, discussing how strategic digital marketing can help small businesses stay competitive without a huge budget. David underscores the power of a strong online presence, from maintaining an engaging social media presence to gathering customer testimonials and reviews that build trust. The trio explore digital tactics like hyper-targeted ads, local SEO, and the importance of claiming and optimizing your Google My Business profile, which allows customers to find your business easily. They agree that a combination of digital marketing and in-person customer service is crucial in today’s hybrid business environment.Wrapping up, Bill offers a final piece of advice: small businesses should lean into what makes them unique. Large corporations may have bigger budgets, but small businesses have the advantage of agility and the ability to provide a personalized touch. He encourages local business owners to know their strengths and highlight those qualities in their marketing efforts.

The Marketing Corner podcast and newsletter is grateful for our sponsors:

Daniel McPadden | Last Bridge Media

David Bradley, MBA, LUTCF | A to Z Medicare

Jamar Jordan, EA | Tax Specialist

Roger LaFaye | Processing dba MiCamp Solutions

Candice Eaton | C Eaton Photography

Mark Weiss | Sales Performance Strategies

Treves Brown | Reflections Pool Service

In this exciting episode of The Marketing Corner, host Shawn Campbell dives deep into the secrets of a powerful entrepreneurial mindset alongside special guest Johnny Vasquez and co-host Candice Eaton. Together, the trio explores the essential elements that drive growth, resilience, and long-term success in the entrepreneurial world.

Mindset is at the heart of every successful business, and this episode goes beyond the basics to break down the mental strategies that fuel progress. Shawn, Johnny, and Candice share personal stories, insights, and practical advice that reveal how a growth-oriented mindset can overcome challenges, fuel motivation, and build momentum even in difficult times. They discuss the importance of staying focused on long-term goals, learning from setbacks, and maintaining the discipline necessary for consistent growth.

Entrepreneurial Growth also takes center stage in this conversation, with each guest sharing tips for moving beyond self-doubt, adapting to the evolving marketplace, and setting goals that are ambitious yet achievable. For those in the early stages of business or those looking to reach the next level, this episode is packed with actionable insights that highlight why mindset is a critical tool for success.

Join Shawn, Johnny, and Candice as they delve into these core topics, providing real-world advice for entrepreneurs at all levels. Whether you're just getting started or seeking to fine-tune your approach, this episode offers valuable takeaways that inspire a proactive, resilient mindset.

Don’t miss out! Subscribe to The Marketing Corner on YouTube and Spotify to stay updated with the latest in entrepreneurial insights, growth strategies, and expert interviews. Listen, learn, and transform your mindset with us on The Marketing Corner.

Episode 9 of The Marketing Corner podcast, hosted by Shawn Campbell, brings together powerhouse entrepreneurs David Bradley and special guest Edmund Marquez for an inspiring and insightful conversation about marketing, overcoming adversities, and the profound impact of mindset on business success. This episode goes beyond traditional business advice, diving into the resilience, creativity, and personal growth needed to thrive in the ever-evolving world of entrepreneurship.

With Shawn’s extensive marketing expertise and David’s insights from Medicare A to Z, the two co-hosts create a dynamic environment where real-world strategies meet personal storytelling. As an experienced marketer and business leader, Shawn steers the discussion with a focus on actionable advice, uncovering the nuances of crafting a compelling brand and reaching the right audience in today’s digital age. David, known for his work in the Medicare industry, offers practical advice on building a business from the ground up, showing how clarity in service and consistency in messaging can foster both trust and success in highly competitive markets.

Special guest Edmund Marquez, a notable entrepreneur and public figure in Arizona, brings his unique perspective on facing adversity head-on. Edmund’s journey is marked by both triumphs and challenges, making his insights particularly valuable for those looking to overcome setbacks in their own business endeavors. He shares personal stories of resilience, illustrating how maintaining a positive mindset, even in the face of obstacles, is essential to pushing through barriers and achieving goals. Edmund’s advice on building a business from scratch while dealing with setbacks provides listeners with an authentic look into the entrepreneurial journey.

Together, the trio discusses how mindset can be the differentiator between simply surviving and truly thriving in the business world. They explore how self-belief, discipline, and staying open to new opportunities can redefine one’s approach to challenges, leading to greater innovation and adaptability. With anecdotes from their own careers, they highlight how to build mental resilience, stay motivated, and the power of learning from every experience—both positive and negative. Listeners will gain a deep understanding of the mindset shifts that can help turn failures into growth opportunities, ensuring that every setback propels them forward rather than holds them back.

This episode is packed with practical marketing tips, advice on sustaining momentum, and insights on how to connect authentically with customers. Shawn, David, and Edmund emphasize the importance of adaptability, sharing examples of how they’ve navigated changing markets and emerging trends to stay relevant and successful. For listeners looking to build or grow their businesses, Episode 9 provides a toolkit for developing a brand that resonates and a mindset that endures.

Whether you’re a seasoned business owner, an aspiring entrepreneur, or simply looking to improve your mindset, this episode of The Marketing Corner is a must-listen. Join Shawn, David, and Edmund as they break down the intersection of mindset, marketing, and personal growth, offering a roadmap for anyone looking to make their mark in the world of business.

In this episode of The Marketing Corner, we dive into the essentials of a strong financial game plan and effective social media marketing strategies for small business success. Whether you're a solopreneur or a small business owner, having a solid understanding of your financial foundation is critical to long-term success. Host Shawn Campbell breaks down the key steps to creating a financial game plan that helps you manage cash flow, track expenses, and plan for growth.

But financial success isn't just about managing the numbers—it's also about driving brand awareness and engaging your audience, which is where social media marketing comes into play. In this episode, Shawn shares expert insights into how small businesses can maximize their social media presence to attract the right customers, build a loyal following, and drive conversions. From choosing the right platforms to posting consistent, valuable content, you'll learn practical tips that you can implement right away to boost your online visibility.

Tune in to discover how a strong financial foundation combined with a smart social media marketing strategy can help your business thrive in a competitive marketplace. Don’t forget to subscribe for more expert tips and business insights in future episodes of The Marketing Corner!

The Marketing Corner: Episode 7 with Manny Teran and David Bradley

In this episode of The Marketing Corner, host Shawn Campbell dives into a critical topic for every business owner: how staying updated with trends is essential to keeping your business relevant and competitive. Throughout the episode, Manny breaks down why understanding and adapting to current industry trends is no longer optional—it's a necessity. Shawn opens the episode by discussing the fast-paced nature of modern markets and how businesses must evolve to meet changing consumer expectations. He emphasizes that while trends can sometimes seem overwhelming, not paying attention to them can lead to a business falling behind or becoming outdated. From new technologies to shifts in consumer behavior, staying informed about what’s happening in your industry helps businesses better serve their customers, remain competitive, and avoid becoming obsolete.

One of the key points discussed in the episode is that following trends isn’t just about jumping on every new fad but understanding which trends are meaningful for your specific audience. Manny explains that businesses need to be selective, choosing trends that align with their brand’s values and goals. He advises business owners to conduct regular market research and customer feedback surveys to get a clear understanding of what their customers want and need. This allows businesses to focus on the trends that matter most to their audience while avoiding the noise.

Manny also touches on how new trends can open up growth opportunities. He shares examples of businesses that embraced new technologies, such as automation, artificial intelligence, and digital marketing, and experienced exponential growth. For instance, the rise of social media platforms like Instagram and TikTok has created new marketing channels for businesses to connect with younger audiences, while e-commerce solutions have made it easier than ever for businesses to scale online.

The episode transitions into the second major topic: the danger of becoming outdated. We explain that businesses that fail to innovate or adjust to industry changes risk becoming irrelevant. He highlights several cautionary tales of companies that once dominated their industries but eventually collapsed due to their resistance to change.

Whether it's technological advancements, consumer preferences, or even competitors adopting more modern strategies, businesses must be proactive in evaluating and updating their operations, products, and services.

Manny provides practical tips for how businesses can avoid falling behind. He suggests adopting a forward-thinking mindset and continuously investing in education—whether through workshops, industry conferences, or simply staying informed through podcasts like The Marketing Corner. He also encourages business owners to foster a culture of innovation within their teams, empowering employees to contribute new ideas and solutions to keep the business moving forward.

The episode concludes with Shawn’s reminder that staying relevant isn’t just about following trends—it’s about creating a sustainable business model that can adapt and evolve over time. He leaves listeners with actionable steps to take, including building a strategy that integrates trend analysis into regular business practices, so they can stay ahead of the curve.

In all, this episode of The Marketing Corner serves as both a wake-up call and a guide for business owners to embrace change, stay informed, and keep their businesses thriving in an ever-evolving landscape.

In Episode 5, we have special guest, Bob Logan, with co-host David Bradley, as we talk about personal development, employee motivation, and the link between a sports mindset and success in business!