The Marketing Essentials Podcast

All of us have left trade shows with a bag of cheap pens, magnets, and stress balls; many of which end up in the trash and forgotten. But what if you could give a few select clients (or that dream client you’d love to work with) a quality gift that they would appreciate and value?

Bob Salvas joins us for this episode to explain how to balance your digital marketing with a tangible gift that puts your brand in front of the right clients and affects them in a deep and meaningful way (without breaking your budget).

Stuff we mentioned during the podcast:

Bob Salvas Consulting

The Endowment Effect: 7 Ways to Use It to Boost Your Conversions

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A mission a statement is not a bumper sticker. It’s a carefully crafted statement that can help you:

Connect with the right audience

Find more ideal clients

Attract right-fit employees who buy in to your company’s philosophy

Add revenue to your bottom line

If you haven't take the time to put together a mission statement, don't put it off any longer! In this episode Justin Kerr walks you through how to get started.

Stuff we mentioned during the podcast:

Justin Kerr Design

Answer 4 Questions to Get a Great Mission Statement

Simon Sinek's Golden Circle video

17 Truly Inspiring Company Vision and Mission Statement Examples

Ready to launch your own podcast? We can help!

This week we're giving you the down low on the “STDs” of social media: statistics, trends, & data, of course. Nicole Eller of The Spark Social shares her insight from inside the industry. Learn about new statistics, hot trends, and the data to back it all up. Ramp up your social media strategy for summer 2019 with this podcast!

Stuff we mentioned during the podcast:

9 Mind-Blowing Influencer Marketing Statistics

The Spark Social on Facebook

Nicole Eller on LinkedIn

Bonus Content:
Nicole’s complete list of Social Media Marketing Stats, Trends, and Data (PDF)
(available only to MET Podcast subscribers, see button below)

Want to launch your own podcast? We can help!

We may be a bit biased but we think podcasts are here to stay! With 44% of Americans listening to podcasts, it’s a great way to educate and market to your target audience.

Can a podcast help you grow your business? We think so.

But there are elements you should consider before launching your business podcast. The Marketing Essentials Team has learned a lot on our podcasting journey — and in this 2-part episode we share the dirt so you can benefit from our mistakes.

Stuff we mentioned during the podcast:

The Meteoric Rise of Podcasting (2019 stats)

Lil’ Rhody Marketing Support Group

Want to launch your own podcast? We can help!

We may be a bit biased but we think podcasts are here to stay! With 44% of Americans listening to podcasts, it’s a great way to educate and market to your target audience.

Can a podcast help you grow your business? We think so.

But there are elements you should consider before launching your business podcast. The Marketing Essentials Team has learned a lot on our podcasting journey — and in this 2-part episode we share the dirt so you can benefit from our mistakes.

Stuff we mentioned during the podcast:

The Meteoric Rise of Podcasting (2019 stats)

Lil’ Rhody Marketing Support Group

Want to launch your own podcast? We can help!

If your a small business owner don't be intimidated by Facebook and Instagram data, learn how to use it! Alicia and the rest of the Marketing Essentials Team will show you where to find your FB and IG data, explain how to interpret it, and learn who your audience is and what resonates with them. In just 15-20 minutes per week you can be on top of your FB and IG data and supercharge your social media marketing!

We're taking the discussion this week offline and outdoors to learn about 'Out of Home Advertising' with Bethany Sullivan of Lamar Advertising. From billboards to bus shelters, new updates to the industry can make your ads interactive, real time, and incorporate digital and social media tactics.

Bethany explains what you need to know when considering an outdoor ad or billboard and how you can effectively create an outdoor marketing campaign. Learn abut the new trends in the industry, and how Lamar is getting specific (and maybe a little creepy) about tracking the results and ROI on outdoor ads.

Stuff we mentioned during the podcast:

Top 5 out-of-home advertising trends (Marketing Dive)

Lamar Advertising

Connect with Bethany on LinkedIn

With 1 billion users every month and 4.2 billion “likes” per day, Instagram is one of the fastest growing social media platforms.

It may seem like Instagram is THE social media channel that your business needs to be on. But is Instagram the right choice for your business? What should you post? How often should you post? What are the 'instant' effects you can expect by marketing your business with Instagram?

On today's podcast we answer all these questions and more. Bonus material: Justin creates his first Instagram 'Boomerang'! (if you don't know what a Boomerang is or how to use it, this podcast is a MUST for you!)

Stuff we mentioned during the podcast:

The Spark Social (Alicia’s agency)
22+ Instagram Stats That Marketers Can’t Ignore This Year

Want to launch your own podcast? We can help!