The Marketing for Health Coaches Podcast

You don’t need a website or social media to get clients, but you do need a way to get in front of your potential clients. 

In the episode you’ll learn:

• One thing you can do every week to really move the needle in your business (that takes less than an hour)
• How to use simple market research to determine the best places to get the word out about your offerings 
• Why programs like a “sugar challenge” are difficult to sell
• The best way to use Facebook Groups to attract clients

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

Do you have different skills, interests, passions that you want to bring into your work with clients?

In this episode you’ll learn:

• The big mistake to avoid when combining modalities
• How to make your offerings even more attractive to potential clients
• One thing many health coaches offer that actually doesn’t sell

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

The legal stuff side of having a health coaching business can feel overwhelming, but it doesn’t have to. That’s why I’m thrilled that attorney & legal coach, Lisa Fraley, joined me for this episode.

In the episode, you’ll learn:

• The biggest mistake that health coaches make when it comes to the law
• The 2 legal docs you want to have in place, even if you’re a new coach
• The important first 3 steps to take that will protect you legally and financially

Links/Resources mentioned on the show:

Free Legal Guide - "How to Practically Refund-Proof Your Business"

DIY Legal Templates

Legally Enlightened Podcast  - for free legal tips

Schedule a Free Legal Chat with Lisa’s team

“5 Clients in 30 Days” Step-by-Step Action Plan

About Lisa Fraley

Lisa Fraley is an Attorney, Legal Coach®, and Holistic Lawyer®. One of the things I love about Lisa is that she takes a holistic approach to law and business by blending her expertise as a former health care attorney in a large corporate law firm with the care of a Health & Life Coach.

Lisa is amazing at making the law easy to understand, accessible and affordable.

She’s the author of Easy Legal Steps…That Are Also Good for Your Soul, a #1 Amazon best seller in both Corporate Law and Ethics, and she’s the host of the “Legally Enlightened Podcast” which offers bite-sized, digestible legal tips in 20-minutes or less.

Most coaches think that clients hire them because of the information they deliver.  

Other coaches think they get hired because of the transformation they provide.

And some of that may be true, but there’s another KEY reason people hire you - which I share in this episode. 

I also share how to use this to attract more clients… as well as a big mistake coaches often make that stops people from hiring them as a coach  - so you can avoid it.

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

True or False? If you build it, they will come. 

When it comes to free gifts and list building, I’m sad to say that this is definitely false. 

The good news is that list building does not need to take a ton of time. It just takes some attention each week. 

In this episode you’ll learn:

• Free strategies you can implement without a lot of tech know-how
• 3 places to promote your free gift on your website (if you have one)
• 3 ways to share your free gift on social media
• Plus my favorite strategy that will allow you to share your free gift with people who don’t know you  

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

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Amy’s Homepage

Amy’s Blog

Amy’s Linktree

Sign up for Linktree

It can be tricky to figure out what type of free gift will draw in your ideal clients.

In this episode you’ll learn:

• Ideas for free gifts that are working well
• The types of free gifts to be sure to avoid using
• What to include in your free gift so you can turn your new subscribers into paying clients.

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

As you may have heard me say before, you don’t need one to get clients and fill group programs, but having a list will help you get even more clients with ease. 

In this episode you’ll learn:

• The very first step to building your list
• What to do after you’ve created a free gift (aka lead magnet)
• 2 pages you need to set-up to build your list
  
  

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

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Example landing page

Example thank you page

Active Campaign

WiX

Giving talks is honestly the fastest (and easiest) way to get private coaching clients and fill your group programs.

That said, if you’re going to spend time and energy giving talks – you want to make sure you’re set up for success. 

There is a right way and a wrong way to go about it.

In this episode you’ll learn how to give an amazing talk that’s service-oriented, and it sets your audience up to be excited to hire you without you feeling salesy! 

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

Get on the Interest List for our Done-for-You Wellness Talks

A mistake that so many coaches make is simply giving informational talks. 

Instead of giving an information-only talk, you want to follow a proven structure that allows you to give great content, while also setting the audience up to want to work with you.  

To help you have massive success with your next talk, in this episode you'll learn:

• The exact structure we use in our Done-for-You Wellness Talks that our clients are using every month to attract new clients. 
• How to engage your audience during your talks & build credibility
• The sweet spot of how much content to include in your talk (that provides value without overwhelming your audience)
• How to create a talk that does the selling for you, and gets your talk attendees eager to enroll in one of your programs!

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

Get on the Interest List for our Done-for-You Wellness Talks

In this episode you’ll learn:

• Where you should give talks
• How to reach out to potential hosts
• What to do after someone says “yes” to hosting you
• 2 key questions to ask potential hosts (that will help you determine if they're a good fit for you)
• How to get people showing up to your talks
• How to communicate & work with hosts to make your talks a huge success

Tune in and walk away with a plan of exactly how to reach out and powerfully lead conversations with potential hosts for talks - that gets them saying 'yes' to booking you... and doing an amazing job of promoting your talks, and filling the room with ideal clients. 

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

Get on the Interest List for our Done-for-You Wellness Talks