How do you manage teaching in the age of AI? Does traditional media still have value with the rise of streaming and other online focused content?

We are talking about that, and so much more, in today's interview with Hannah Frisch!

Contact Hannah: https://www.linkedin.com/in/hannah-frisch/

Hannah's Plug: https://www.ama.org/

About Hannah:

Specializing in digital marketing, education, and community leadership, Hannah helps brands grow through strategies that blend creativity with data-driven results. As Co-President of AMA Saint Louis and Founder of Frisch Digital, she leads initiatives that connect, mentor, and inspire the next generation of marketers while building innovative campaigns for clients. Hannah also serves as Digital Marketing Manager at Ecolink and Adjunct Professor of Marketing at Webster University, and Secretary of the Southern Illinois University - Carbondale School of Marketing & Management Advisory board, bridging industry insights with academic growth. With experience spanning SEO, content, brand strategy, and community engagement, Hannah thrives on creating meaningful connections and driving impact for organizations that value purpose and growth.

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

The rise, and fall, and rise again, and fall again of Star Wars. Did things get marketed the right way, or would it have even mattered?

This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

Sources:

https://docs.google.com/document/d/1U_9wsZZAJOq1mFZBYAnbjhanHTTuCNKZgl5r2Me94xo/edit?usp=sharing

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Have you ever wondered what St. Louis is like to someone who has never been? How can a game you might have played as a teenager be turned into a marketing tool? Does brand perception really mean that much?

Today we are talking about that, and more, with Dino Delic!

About Dino:

Most comms teams are stuck reporting activities instead of proving impact. I help them change that.

As the creator of the Data-Driven Communications (DDC) Framework, I work with Fortune 1000 comms leaders to build three capabilities most teams never learn:

→ Strategic Alignment — connect comms work to business priorities
→ Actionable Intel — create intelligence, not just dashboards
→ Demonstrate Impact — show outcomes, not just outputs

The proof:
→ 500+ communicators across 300+ have taken the DDC Maturity Assessment
→ $2.1M in pipeline influenced by DDC-trained teams
→ 7-point higher retention among DDC customers

I host "Earning Your Seat" — a podcast featuring comms leaders who've made the leap from order-taker to trusted advisor.

I run workshops worldwide (London, NYC, Tokyo, Sydney, and more).

Contact Dino: https://www.linkedin.com/in/dinodelic/

Dino’s plug: https://www.linkedin.com/smart-links/AQEscxgQOwIDNA 

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Travel sports may not be the most convenient as far as time and money for a family, but it can be pretty great for a local economy!

This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

SOURCES:

https://sportsplanningguide.com/the-next-evolution-of-youth-sports-destinations/

https://www.deseret.com/sports/2024/03/12/pros-cons-travel-sports/

https://projectplay.org/news/2025/2/24/project-play-survey-family-spending-on-youth-sports-rises-46-over-five-years

https://medium.com/@groundwork_bill/the-most-and-least-expensive-travel-sports-4f6664d3c2e2

https://youthsportsbusinessreport.com/sports-travel-industry-trends-2025-expert-insights-on-growth-youth-sports-and-major-events/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Working from home becoming increasingly normal was one of the only good things that came from the pandemic. Unfortunately for some businesses, that came at a huge cost.

This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

SOURCES:

https://www.thestreet.com/restaurants/troubling-trend-forces-surprising-restaurant-closures-time-out-market

https://www.bizjournals.com/stlouis/news/2026/01/21/office-momentum-weber-shandwick-st-louis.html

https://wfhresearch.com/wp-content/uploads/2026/01/WFHResearch_updates_January2026.pdf

Photo Credits:

Stadium one west building: https://www.bizjournals.com/stlouis/news/2023/11/30/anthem-to-add-250-workers-downtown-st-louis.html

Timeout Boston: https://www.timeout.com/time-out-market-boston/faqs

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

You've heard of the map to the stars, but what about a map for marketing? Perceptual maps fill that role for us, and I'm going to explain them for you on today's episode!

SOURCE:

https://www.youtube.com/watch?v=FQ2XGgbNXWY

This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

From the sanitarium to the supermarket, let talk about the history of breakfast, and how it played into marketing!

SOURCES:

https://docs.google.com/document/d/1Np2otFsqJE171_e_MXsh2fxIDybcRx1O39LcoBo6C7s/edit?usp=sharing

This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Have you ever wondered what the thought process behind making a logo is? What do designers think of? What steps do they go through to ensure it fits the prompt?

I did too, so I picked up a book about it! Let's talk all about logos and how simple choices aren't really that simple.

This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

You may know what B2B means, but what about B2C,C2C, and C2B? Let's talk about it in today's episode!

This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Today we are talking about even more brands from childhood favorites to some more culturally influenced ones!

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.