We have a very special interview today! Our lovely host Sean has decided to be in the hot seat himself!

About Sean: Watch the video and find out!

Contact Sean: https://www.linkedin.com/in/seanjjordan/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes:

https://www.themarketinggateway.com

Copyright 2025, The Research & Planning Group, Inc.

Good marketing is one of the most important things you can learn for your business! Let's talk about how you can do that, with some examples. Even some personal ones!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://www.facebook.com/50Pizzas/

https://www.foodbevg.com/US/Belleville/798191913384570/50-Pizzas

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes:

https://www.themarketinggateway.com

Copyright 2025, The Research & Planning Group, Inc.

If you've been meaning to rewatch some of our older episodes, now is the time! Today we are talking about making a marketing plan, and what questions are important to ask!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

Our previous episodes mentioned today:

Interview with Jolien part 1: https://youtu.be/vQYCxTDZESU

Part 2: https://youtu.be/qE7ULN5mPgA

BCG Matrix: https://youtu.be/JVXPAAuSlDU

Ansoff Matrix: https://youtu.be/NO69hbh9wus

GSTIC Plan: https://youtu.be/_yj30lLT2H0

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://creately.com/blog/diagrams/the-ultimate-list-of-marketing-strategy-tools/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes:

https://www.themarketinggateway.com

Copyright 2025, The Research & Planning Group, Inc.

Ever had someone come into your business and give you the dreaded "I'm just looking"? Your question to them may be the problem! In today's episode, let's explore what influences people to purchase!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://capitaloneshopping.com/research/consumer-product-research-statistics

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

It's such a simple question, but business owners may not be utilizing it enough!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/

https://www.surveymonkey.com/curiosity/3-easy-ways-survey-website-visitors/

https://www.jotform.com/blog/pop-up-survey/

https://www.shopify.com/blog/how-to-make-affiliate-links

https://www.qualtrics.com/articles/customer-experience/customer-journey-analytics/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

The internet is so integrated into our lives these days, that it can be hard to trust a business without a website. That's why you need one! It can also increase your visibility to new consumers!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://www.forbes.com/advisor/business/software/best-cheap-website-builder/

https://www.business.com/articles/building-online-presence/’

https://www.upwork.com/resources/how-to-promote-business-online

https://www.forbes.com/councils/forbesbusinesscouncil/2024/03/08/20-tips-for-improving-online-business-visibility-through-seo/

https://www.positional.com/blog/pagerank

https://basicsofmarketing.com/seo/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

A brand is more than just awareness and recognition! Sometimes they just need to connect to people!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://www.ama.org/topics/brand-and-branding/

https://en.wikipedia.org/wiki/Brand

https://www.merriam-webster.com/dictionary/brand

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

To succeed in business, you have to know and understand your competitors! Let's talk about how to do that!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

Sources:
Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://www.nytimes.com/2020/03/25/nyregion/coronavirus-nyc-taxi-drivers.html

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Part 3 is here! So we've figured out your target market, now how do we get them to buy your product? Let's talk about a couple methods you can use!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Part 2 of our 10 part series! We know who our market is, but now how to we reach those people? It may not be as easy as just using a megaphone, or putting up some posters!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.