Part 2 of our 10 part series! We know who our market is, but now how to we reach those people? It may not be as easy as just using a megaphone, or putting up some posters!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

In the first of 10 episodes, let's talk about common marketing questions!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://business.sparklight.com/the-wire/leadership/management/military-analogies-business-management

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

The secret is that they made it a good alternative, not a replacement!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

SOURCES

https://www.vox.com/future-perfect/482758/what-a-massive-blind-taste-test-of-vegan-milk-cheese-and-ice-cream-found-explained-in-one-chart

https://www.vox.com/future-perfect/409175/meat-plant-based-blind-taste-test

https://abcnews.com/Health/WellnessNews/story?id=8450036

https://www.nahrungsmittel-intoleranz.com/en/lactose-intolerance-worldwide-distribution/

https://minimalistbaker.com/make-oat-milk/

https://thebananadiaries.com/how-to-make-oat-milk-non-slimy/

https://www.sciencedirect.com/science/article/abs/pii/S0733521024002157

https://pmc.ncbi.nlm.nih.gov/articles/PMC10877596/

https://www.mediapost.com/publications/article/393919/beyond-meat-decreasing-marketing-budget-for-2024-a.html

https://stockdividendscreener.com/packaged-foods/beyond-meat-versus-peers-in-advertising-spending/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Spoiler alert! It is a lack of marketing!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

SOURCES

https://stlouisrestaurantreview.com/why-restaurants-fail-cause-closures/

Why Restaurants Fail by H.G. Parsa et al

Part I – https://daniels.du.edu/assets/research-hg-parsa-part-1-2015.pdf

Part II –  https://daniels.du.edu/assets/research-hg-parsa-part-2-2015.pdf

Part III – https://www.researchgate.net/publication/293107223_Why_do_restaurants_fail_Part_III_An_analysis_of_macro_and_micro_factors

Part IV – https://www.researchgate.net/publication/269990249_Why_Restaurants_Fail_Part_IV_The_Relationship_between_Restaurant_Failures_and_Demographic_Factors

Part V –  https://www.researchgate.net/publication/326881411_Why_Restaurants_Fail_Part_V_Role_of_Economic_Factors_Risk_Density_Location_Cuisine_Health_Code_Violations_and_GIS_Factors (Full text not available)

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Picture this. You are an alien, and you have no idea what a cell phone is. Some one explains, but you have more questions. That is what we are talking about in today's episode!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

SOURCES

https://www.journals.uchicago.edu/doi/abs/10.1086/219472

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

How is story telling a marketing tool? Find out that, and more, in today's interview with Tom Ruwitch!

About Tom:

Tom Ruwitch is a business advisor, storytelling standout, and content marketing pioneer who helps business leaders create, deliver, and track client-attracting content and cure tech headaches. In 2001, Tom founded the email marketing software and services company MarketVolt. This was before most business people had even heard of email marketing, much less tried it. MarketVolt licensed its groundbreaking software to businesses around the globe, and it operated as a full-service agency – helping businesses of all sizes attract prospects and land clients with online and offline marketing strategies and tactics. After selling MarketVolt in 2019, Tom founded Story Power Marketing. Authors, coaches, and other experts hire Tom to transform their content from boring to brilliant – without writer’s block – so prospects tune in, turn on and buy. In 2021, Tom launched Implementum -- an all-in-one marketing, operations, and analytics platform that includes customized, done-for-you campaigns, strategy, and hands-on-training. Implementum helps business leaders build automated marketing machines so they can grow and profit without tech headaches.

Tom's Plugs: https://yourgiftfromtom.com/

https://storypowermarketing.com/

https://implementum.net/

Contact Tom: https://www.linkedin.com/in/tomruwitch/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Pricing is very important when it comes to marketing. It has a lot of factors that you have to consider when determining it, just for consumers to shrug and say they won't pay it! That is why you have to get it right, or things may fall through.

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

Sources:
https://pen.org/what-the-dog-saw-and-other-adventures/

Chop-O-Matic Video: https://www.youtube.com/watch?v=FGo7W_mbWCE

https://blog.hubspot.com/sales/pricing-strategy

https://sawtoothsoftware.com/resources/blog/posts/van-westendorp-pricing-sensitivity-meter

https://www.moose-r-us.com/product/vintage-popeil-chop-o-matic-new-giant-food-chopper-no-30-original-box/?srsltid=AfmBOooFi-eIQqsmdO6UpPzuWSEnC8CurB5mRqbX8k0vMKVkggzb4cFa

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

How can poker skills translate over to marketing? Find out today when we talk to Ryan Green!

About Ryan:

Ryan brings over 15 years of experience in marketing and analytics. In 2014, Ryan became the first employee of Coegi, launching the day-to-day operations of the company. He later assumed the role of Operations Director, overseeing the implementation of Coegi’s tech stack on The Trade Desk, DV360, White Ops, 4C, and Abode. After three years as the Senior Vice President of Marketing & Innovation, Ryan has recently launched The Last Splash, a media consultancy which aims to help brands navigate the complex world of the modern media ecosystem.

Contact Ryan: https://www.linkedin.com/in/ryangreen83?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Ryan's plugs: https://amasaintlouis.org/

https://bestmarketingconference.com/

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

Marketing campaigns can be a great way of showing what your brand stands for, but it can also be seen as virtue signaling, and have the opposite effect!

This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.

Sources:

https://www.adcouncil.org/all-articles/what-is-purpose-driven-marketing

https://www.forbes.com/councils/forbesagencycouncil/2022/12/27/7-steps-to-create-a-purpose-driven-marketing-strategy/

https://www.zenogroup.com/insights/2020-zeno-strength-purpose

https://people.com/bud-light-controversy-everything-to-know-7547159

https://leighraeder.com/breast-cancer-charities-the-best-and-worst/

https://web.archive.org/web/20170329130252/http://www.summiticeapparel.com/news/

https://apnews.com/article/target-pride-lgbtq-4bc9de6339f86748bcb8a453d7b9acf0

https://www.fastcompany.com/91346998/why-target-pride-merch-feels-so-bad

https://www.patagonia.com/actionworks//#home/choose-location

https://portermedia.com/blogs/blog-posts/purpose-driven-marketing-campaigns

https://www.mastercard.com/us/en/personal/find-a-card/true-name.html

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.

What is people analytics, and how does it relate to marketing? Find out today as we talk with Richmond Addo Danquah!

About Richmond:

With a global lens and a passion for solving business-critical problems, I lead People Analytics for 3 business groups at Thermo Fisher Scientific, impacting over 43,000 employees worldwide. My role bridges data, research and strategy, partnering with senior leaders across HR, & the business (Finance, Commercial, Operations, R&D, etc ) to inform decisions that drive performance, efficiency, and growth. My work spans a broad portfolio of high-impact initiatives, including: Organizational health and retirement risk analyses Accelerated hiring strategies for commercial teams Identifying traits of top-performing sales reps Location & Cost Optimization Strategy Product Management Team Enhancement Identifying and mitigating preventable turnover issues specifically for Early tenures & HIPOs Training 200+ global HR professionals to adopt self-service analytics Spans & layers optimization, leadership pipeline reviews, and more Each project is designed to not just answer questions but to spark action to improve business outcomes. I bring a unique blend of business & financial acumen, data fluency, research skills and a builder’s mindset to every engagement.

Contact Richmond: www.linkedin.com/in/richmond-addo-danquah-sphr-93b58a79

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes: http://themarketinggateway.com/

Copyright 2025, The Research & Planning Group, Inc.