If your product sits in the premium space and you’re not sure where it truly belongs online, this episode will help you think about the decision in a more strategic way.

In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a handcrafted turquoise jewelry line in Marfa, Texas.

Sofia creates bold, desert-inspired pieces priced around three hundred dollars and is debating whether to use Etsy for its built-in shoppers or build a Shopify site to establish her brand independently. She wants to know which option truly supports a high end product and sets her up for long-term growth.

Jacinta explores how platform choice shapes customer perception and what founders should consider when deciding where a premium brand belongs online.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?|

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If you’ve ever wondered whether to bet on influencer marketing or focus on building your own content, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Jamal, founder of a fast-growing functional soda brand in Atlanta.

Jamal’s brand took off fast — regional Whole Foods placements, boutique fitness partnerships, and strong word-of-mouth. But now growth has plateaued, and he’s torn between two paths. Should he invest in influencers to reignite buzz or build his own content machine to create sustainable momentum?

Jacinta breaks down what happens when brands rent attention versus own it — and how to know which approach makes sense for your business. Drawing from Poppi’s influencer-fueled rise and Olipop’s content-driven growth, she shares how to use influencers to spark discovery and your own content to build staying power.

Submit Your Question
Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?
The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.|

Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If you’ve ever launched a loyalty program that looked great on paper but fell flat in real life, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Mariah, founder of a boutique fitness studio in Denver.

Mariah has a thriving community of over 400 members who love her classes and trainers. Last year she launched a loyalty program to reward repeat clients with points for every visit, but hardly anyone uses it. Fewer than 15 percent of members log in and redemptions are low. She wants to know: What makes a loyalty program actually work?

Jacinta breaks down why most loyalty programs fail and what you can do to turn yours around. From shifting rewards from discounts to recognition to making loyalty effortless and aspirational, this episode will help you create a program people are excited to be part of, not one they forget about after signing up.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.

Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

In this episode of The Marketing Intervention, Jacinta answers a question from Lila, founder of an emerging fashion brand in New York.

Lila’s pop-ups and events are packed — customers love her products, buy on the spot, and spread the word. But online? It’s a different story. Despite consistent traffic and engagement, sales are flat. She wants to know: Why does everything click in person but stall online?

Jacinta explores the real reasons behind that disconnect and shares how founders can bridge the gap. From building credibility through authentic voices to creating a digital experience that mirrors the energy of your in-person success, this episode helps you turn real-world excitement into measurable online growth.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If you’ve ever looked at your email analytics and wondered why people open but never click, you’re not alone.

In this episode of The Marketing Intervention, Jacinta answers a question from Priya, founder of a clean beauty brand in West Hollywood. Priya has a list of 8,000 subscribers with open rates hovering around 35% — but her click-through rates are stuck at 2%. Discounts, bundles, even ingredient education aren’t moving the needle.

So how do you get subscribers to take action once they’ve opened your email?

This episode breaks down the most common mistakes brands make with email campaigns and offers tactical fixes to help you increase clicks and turn curiosity into conversions.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If you’ve ever wondered whether collaborations actually drive sales or are just shiny distractions, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a boutique winery in Sonoma, California.

Sofia’s tasting room is thriving, her wine club is growing, and local restaurants and hotels are starting to approach her for collaborations from farm-to-table dinners to exclusive house-label wines. But she’s wondering: Do partnerships actually move the needle, or are they just PR moments that drain time and product?

Jacinta breaks down the difference between collaborations built for buzz and partnerships built for profit, sharing the red flags to watch out for and a simple 4-step framework to decide if an opportunity is truly worth it.

This episode helps founders evaluate partnership opportunities with clarity and confidence — so you can focus on collaborations that build brand equity and boost your bottom line.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

Instagram used to be the growth engine for wellness and beauty brands but what happens when the likes, views, and DMs dry up?

In this episode of The Marketing Intervention, I’m answering Tanya’s question about whether her Albuquerque-based med spa should double down on Instagram or expand to TikTok as she prepares to launch a cannabis skincare line.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

Opening a second location is exciting, but it also raises big questions about how much attention to put on your brand.

In this episode of The Marketing Intervention, Jacinta answers a question from Marcus, founder of a boutique small group fitness studio in Chicago. After selling out his flagship location, Marcus is expanding across town and thinking about franchising in the future. But with new competitors showing up with flashy branding, trendy interiors, and big social media presence, he’s wondering if it’s time for a brand refresh or if that would just pull focus from operations.

Find out when a brand refresh is worth the investment and when it’s just a costly distraction.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

.

If you’ve ever felt torn between wanting to stay in front of your customers and worrying about coming across as “too much,” you’re not alone.

In the very first episode of The Marketing Intervention, Jacinta answers a question from Lisa, founder of a sustainable home décor brand in Scottsdale, Arizona.

Lisa has 8,500 subscribers and an average order value of $400, but she only emails her list once a month because she’s afraid of unsubscribes. With holiday season coming up, she wants to know how to start emailing more often without driving her best customers away.

This episode provides tactical steps on how you can strategically increase your email frequency without burning out your list.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

Tired of marketing advice that sounds good but doesn’t actually move the needle? You’re in the right place.

I’m Jacinta Gandy — brand strategist, agency founder, and the person people call when they need the truth about why their marketing isn’t working.

Every week on The Marketing Intervention, I take real questions from founders, CMOs, and scrappy small business owners and give them practical strategies and a few hot takes you won’t hear anywhere else.

Subscribe now to get 15-minute, no-BS answers that help you grow your business with clarity and confidence.

Podcast Launching October 1st! 

.