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If you’ve ever wondered whether collaborations actually drive sales or are just shiny distractions, this episode is for you.
In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a boutique winery in Sonoma, California.
Sofia’s tasting room is thriving, her wine club is growing, and local restaurants and hotels are starting to approach her for collaborations from farm-to-table dinners to exclusive house-label wines. But she’s wondering: Do partnerships actually move the needle, or are they just PR moments that drain time and product?
Jacinta breaks down the difference between collaborations built for buzz and partnerships built for profit, sharing the red flags to watch out for and a simple 4-step framework to decide if an opportunity is truly worth it.
This episode helps founders evaluate partnership opportunities with clarity and confidence — so you can focus on collaborations that build brand equity and boost your bottom line.
Submit Your Question
Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here
Need a Marketing Intervention?
The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here
Explore more episodes and resources at ➝ www.themarketingintervention.com
Instagram used to be the growth engine for wellness and beauty brands but what happens when the likes, views, and DMs dry up?
In this episode of The Marketing Intervention, I’m answering Tanya’s question about whether her Albuquerque-based med spa should double down on Instagram or expand to TikTok as she prepares to launch a cannabis skincare line.
Submit Your Question
Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here
Need a Marketing Intervention?
The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here
Explore more episodes and resources at ➝ www.themarketingintervention.com
Opening a second location is exciting, but it also raises big questions about how much attention to put on your brand.
In this episode of The Marketing Intervention, Jacinta answers a question from Marcus, founder of a boutique small group fitness studio in Chicago. After selling out his flagship location, Marcus is expanding across town and thinking about franchising in the future. But with new competitors showing up with flashy branding, trendy interiors, and big social media presence, he’s wondering if it’s time for a brand refresh or if that would just pull focus from operations.
Find out when a brand refresh is worth the investment and when it’s just a costly distraction.
Submit Your Question
Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here
Need a Marketing Intervention?
The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here
Explore more episodes and resources at ➝ www.themarketingintervention.com
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If you’ve ever felt torn between wanting to stay in front of your customers and worrying about coming across as “too much,” you’re not alone.
In the very first episode of The Marketing Intervention, Jacinta answers a question from Lisa, founder of a sustainable home décor brand in Scottsdale, Arizona.
Lisa has 8,500 subscribers and an average order value of $400, but she only emails her list once a month because she’s afraid of unsubscribes. With holiday season coming up, she wants to know how to start emailing more often without driving her best customers away.
This episode provides tactical steps on how you can strategically increase your email frequency without burning out your list.
Submit Your Question
Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here
Need a Marketing Intervention?
The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it.
Learn more & book your session ➝ Here
Explore more episodes and resources at ➝ www.themarketingintervention.com
Tired of marketing advice that sounds good but doesn’t actually move the needle? You’re in the right place.
I’m Jacinta Gandy — brand strategist, agency founder, and the person people call when they need the truth about why their marketing isn’t working.
Every week on The Marketing Intervention, I take real questions from founders, CMOs, and scrappy small business owners and give them practical strategies and a few hot takes you won’t hear anywhere else.
Subscribe now to get 15-minute, no-BS answers that help you grow your business with clarity and confidence.
Podcast Launching October 1st!
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From the publisher's feed
The Marketing Intervention is a weekly podcast where real marketing problems get solved in real time. I’m Jacinta Gandy, agency founder, branding and marketing strategist, and each week I dive into…
Subscribe now, and join me for The Marketing Intervention, launching October 1st.