Understanding where marketing fits into your overall business plan is critical to ongoing success. And having a comprehensive marketing strategy before you start is a sure way to maximize your chances of success. In this podcast, we're chatting with experienced business coach, and all-round fabulous human, Lana Ratapu about how to incorporate marketing into your wider business plan. 

You'll find Lana on LinkedIn if you'd like more of her wisdom. 

Copywriting impacts all elements of our marketing. In this episode, we're chatting with Jo McKee from Your Ads On Demand about what makes great copy, and how it can help move our clients to take action. 

It's such a massive part of your strategy, but so many people get it wrong. In this episode, we look at free offers. What are they, and what should they do. 

Welcome to the Marketing Mashup Podcast. This is a short intro and a bit of a look at the benefits of podcasting as a content creation tool.