When we create marketing and advertising material, it's easy to talk about the features of our product or service. The reality is that no-one cares. What they care about is how it benefits them. In this episode we're talking features v benefits. 

Building a business, and a brand, is hard work. it's even harder when you're delving into an unfamiliar industry. 

In this episode of the Marketing Mashup we're chatting with Helen Black from Coastal Brewing Co about the journey from Insurance communications, to successful local brewer! 

Make sure you check out their socials.

https://www.facebook.com/coastalbrewing

https://www.instagram.com/coastalbrewingco/

It's easy to set and forget your marketing, and then just hope it's working. While you really should consistently review the effectiveness of your marketing, it's not always possible when there are so many other competing priorities. 

In this episode of the Marketing Mashup, we're discussing how you can tell, quickly and simply, if your marketing has been effective, even if you only do it once a year.  

Seriously, the number of people who don't nurture their leads blows my mind. They're literally throwing money away. 

In this episode we discuss lead nurturing, what it is, and how to do it well. 

Marketing theory is all well and good, but there is nothing like hearing it from a business owner who is in the trenches every day! In this episode of the Mashup, we're chatting with Jess from Smart Coast Conveyancing about how she's grown ger business and what importance she places on Marketing. 

Find Jess at  https://www.facebook.com/smartcoastconveyancing and https://www.smartcoast.com.au/

This is part 4 in our series of building a custom plan: Getting more people to know, like and trust you. In this episode we're looking at how you can build awareness and trust and position yourself as an authority in your field.

Before you start, make sure you have a detailed client persona. This worksheet will help. 

How you position your offer, or how you talk about it in a way that communicates it's true value, is critical to getting people to buy in. Whether it's your free offer or a paid offer, you still have to 'sell' it to people by convincing them it's going to help them and do it quickly and easily. In this episode we talk about how to make your message as compelling as possible. 

Every marketing agency, marketing guru, and marketing coach talks about sales funnels. But what actually is. a sales funnel, and how do you choose the right one for your business? Dive into this episode of the Mashup, because we're about to tell you!

Having a marketing plan customized to your business is one of the keys to success. Over the next few weeks we'll walk you through the process of creating your own marketing plan. 

It's tempting to go after the biggest market you can find, thinking it will create the most opportunity. But it's not always the best strategy. What if it was actually the smallest market that gave you the best chance of growth?