How do you identify and connect with your ideal prospect? Ilise Benun joins Jim Blasingame to talk about the perfect prospect for your small business, how to identify them and why this activity is so valuable.

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Remember all that advice Mom gave you when you were growing up? What if it’s hindering your success as a creative freelancer?

Listen in as I look closely at Mom's pearls of wisdom to see how applicable they are today -- some still are, I admit -- for freelancers and the creatively self-employed.

Did your mom tell you not to brag?

We bet she didn’t know that one day you’d be creatively self-employed and have to promote yourself. In her new article for the HOW Magazine Freelance Column, Ilise takes a look at Mom’s pearls of wisdom to find out what is still relevant, and what tidbits need to be replaced with new rules.

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Check out Ilise's latest interview with Jim Blasingame of Small Buiness Advocate. In this interview, she and Jim talk about why you should incorporate an online marketing strategy with your traditional marketing activity.

Does your website really resonate with your target audience? Ilise shares some checkpoints to help you ensure that your website is “marketing-smart.” If you’re not sure if your site is “hitting home” with your prospects and being as effective as possible as a marketing tool, listen in.

Are you coming to the Creative Freelancer Conference in Denver this weekend?

We hope so! But if you can't, here is the preview for Ilise's opening keynote, "You Are A Business."

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Last week, Ilise had the pleasure of joining Andrew Fingerman, VP of Marketing at PhotoShelter, to talk about how photographers can effectively market themselves. (The concepts carry over to all creative pros.) Listen in...

Why waste time when you can devote your energy to what works for your business? Listen here as Ilise describes The Lazy Creative's Guide to Marketing.

Do you have what it takes? Preparation & 5 Freedoms. From HOW Conference 2009's session: Do You Have What It Takes to Be A Successful Freelancer?

Do you have what it takes? Skills & Personality Traits. From HOW Conference 2009's session: Do You Have What It Takes to Be A Successful Freelancer?