We need anxiety reducing testimonials. Your customers care about their own problems more than they care about you. The most important thing they need to know is if you are able to help them solve their problem.
Think about the objections they could have through their customer journey. They could be thinking things like:
- Will this work for my situation? - Is this going to be too hard? - Will I have time for this? - What if I need to return this? - How Can I trust this person?
It's your job to help them answer these questions. In this episode we chat more about the power of video testimonials and what you can do if your client's are not comfortable in front of the camera.
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