In this episode you'll hear the final name I decided on for this podcast... You'll also hear an important (somewhat emotional) story from the past, that contains one of the best pieces of advice I can think to give you as an entrepreneur. Enjoy!
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What up, you guys? This is Justin Glover. Welcome to the Marketing in Minutes Podcast.
That was the third time in a row that you have heard me say, "Marketing in minutes." I thought I would give it 3 times. I didn't really feel it the first time that I said it. I got some feedback that agreed with me. They didn't really like the name. They preferred Marketing Minute Podcast. I gave it 3 days in a row, and I'm still not feeling it. The decision has been made. The name of the Podcast is Marketing Minute. The Marketing Minute Podcast with Justin Glover. Boom. There we go.
I will still probably get the logo redone because I'm still not a fan of that. It just looks a little bit amateur, to be honest with you. I don't really like the black on the bottom half. It's too dark. The red is a little bit too dark. It doesn't pop really well in the marketplace. It didn't really stand out. I want to get that updated, but the name has been set, so there we go.
Anyway, what I want to talk to you today about is something that's very, very important actually. Matter of fact, it's so important, this is a real-time Podcast. I've still got 2 or 3 episodes in the bank that I've prerecorded. I've just been uploading those in the order that I've recorded them up until this point. Today's episode is real time. I wanted you to hear it, and I wanted you to hear it now because it's that important. The reason I tell you that is because, tomorrow, I'm going to start uploading, or I guess Monday maybe or whenever, I don't know. The next episode will be one that's already prerecorded before this date, this whole time and space conundrum that we're in.
Anyway, you know what I'm trying to say. If I say anything that's a little bit confusing over the 2 or 3 episodes, just don't worry about it. You can completely ignore it. That, now you know why. Hopefully, the idea is I'm getting in the habit of doing these things so I won't have to have episodes in the bank, so to speak. I can just do them real time and getting in the habit of doing them. I don't know. I'd like to do them daily maybe. I'm sort of liking it, but I'm not going to commit to that just yet.
What is this episode? What's so important that I had to interrupt the pre-recordings and get this out now? The underlying message here that I want you guys to pick up, and I'm going to tell you a story of a certain situation, and I want you to, as you listen to the story, listen to it with the underlying message of "it's important who you surround yourself with." All right? It's so vitally important.
The story I want to tell you is I just literally thought of this and sort of pieced it together, so it may not come out incredibly smooth, but just bear with me because it's important here. I think you'll enjoy it. I want you to hear it. The story is about my experience with 2 people, sharing office with 2 people in the past.
I had this roommate, this office mate, I guess you would say. There's two different ones. There was the main person and then there was the assistant-like person. The assistant sort of served both of us, would do things for me every once in a while, would do things for the other person every once in a while, but, when it comes to actually paying the rent, I paid half the rent and they paid half the rent. It was an even split between me and the other guy and then our assistant.
Let's see, where do I want to with the story? One day, I come into the office and my office mate, the main guy, I hear him talking. He's talking to his assistant and telling her about the Conway Corp. bill. Conway Corp. is our local cable network, the Internet bill and all that stuff. They just sent this notification out in the mail that said, "We're going to be changing up our Gmail stuff." They're going to be changing up the Gmail stuff. The Gmail stuff, whatever that means, like I didn't even know what that means. Basically, they're moving mail servers.
My office mate, I had my business, he had his business, his business was repairing computers. Repairing computers, when stuff went wrong, they would bring their stuff to him, and he would repair them. It was interesting to me. I walked in one day and I hear him complaining to his assistant and he's telling her that ... He's just going on and on with, "Man, it's ... It, it kind of sucks because, um, I ..."
Okay. Sorry about that. I had to pause this recording and ask myself, "Do I really want to tell this story?" I don't know. It's interesting that came up, but the answer is, yes, I do want to because there's a very, very important lesson here. I think you guys need to hear it.
Anyway, I walk into the office one day. I'm just going to call this other person my partner, all right? There's me, my partners, which is not my partner, he owns his business that repairs computers and fixes things for people in the local area, not partner, but we share the ... I'll say roommate. All right? He's my office mate. I'll call him roommate and assistant.
Okay, so I walk in, and my roommate is calling. He's sitting there and talking to the assistant, saying, "Conway Corp. changed up some stuff and they ... they're going to cause a bunch of confusion, so, come Tuesday, everything is going to be broke. Everybody's going to be calling in." He's just like overwhelmed, like it's a bad thing. Right?
I'm sitting here thinking, like I'm hearing this. If I'm hearing this as a computer repair person who makes a living repairing, fixing things like this when they happen, this is good news to me. It sucks that people's stuff gets broken because of a change, but if ultimately the change is better, then the change needs to happen and, also, that's what I'm here for is to fix, to be solution whenever things do get broken, to make my life better because I'm generating an income as an entrepreneur to make their life better because they are not sure what to do and I'm there to help them alleviate that problem. It's a win-win-win situation, so everything, everybody ends up being better on the other side.
That's the way that I looked at this situation. This is a good thing that is happening. All right? That sort of made me start to think. I was like, "Man, that's interesting." Anyway, I went into the office and shut the door and I fired the computer up and I sat down. I actually brought breakfast in. I grabbed my breakfast. I was just sort of walking around in my office, pacing back and forth, eating breakfast, just sort of thinking and getting ready for the day, thinking about the day and that sort of thing. It was fairly quiet and you can actually hear what's going on through the walls.
What had happened is I heard my roommate walk out and like he was having a conversation with the assistant, and I couldn't help but hear what they were actually talking about. I was so intrigued by the last thing that they were talking about. I'll finish the story in just a second, but, literally, as I'm recording, I just realized why I was hesitating on telling the story in the first place. I think it was because, I don't know, maybe subconsciously I felt like you guys are going to think down on me or think bad of me because I was listening to, I heard this conversation that I'm about to tell you that I heard. I don't know. Maybe that was my thing. Hopefully, you don't. If you do, I'm sorry. It's just the way that my morning happened, so that's the way I'm telling the story.
Anyway, back to the story, I hear my roommate telling the assistant, he's talking and saying ... I picked on the middle of the conversation. I don't know. I was listening to the end of a Podcast episode myself or something as I walked into the office and then it was just ending up. It just happened I was walking around, sitting there, eating my breakfast sandwich and just sort of getting ready for the day and I catch the middle of this conversation.
He's saying to her, "Okay, I don't know if it's just, you know, if, if you're getting, you know, if you're sick or if you're just ... if you're losing your mind or what, but, for the last few weeks, things have been getting worse. Like you're not on your game basically. Like you're supposed to be doing this job and you're supposed to be doing it this way, and you're not doing it. All right? And I don't know why I'm telling you because I'm concerned partially, but I'm also telling you because I, I want you to do it the right way. I'm, you know, I'm tired of fixing mistakes," basically is what he's saying to this person.
This person, she's not taking it well at all and saying, "That just doesn't make sense." Like, "It doesn't make sense for you to even say that." Like I'm just sort of picking in the middle of this conversation and so I don't know exactly what's going on, but I could hear the frustration in my roommate's voice and I could hear how he was talking to the assistant. At first, I didn't like it. At first, I had these thoughts of, "This is the reason you're, you know, you're being so negative and you don't ... your business isn't growing because you're looking at, you know, Conway Corp. making a change, you're looking at that as a bad thing and, you know, you're talking down to, to your assistant, like you're talking unreasonable." That's how I thought when I first heard this. All right? When I first heard it, that's sort of my initial reaction.
My roommate is like, "I, I don't think, you know ... I'm not saying this to hurt your feelings. I'm not saying this to talk down to you. I'm saying it because I truly am concerned and I want things done the wrong ... the right way. And you're just, you know ... More consistently, like it's getting worse. You're, you're not doing things the right way."
I thought, "Hmm, okay, well, that makes sense. That ... It definitely sounds genuine." Like it totally wasn't the way that I initially was, was hearing it, but as I heard him say this, I was like, "Okay, well, you got to, I mean, you got to be doing stuff the right way." If I was in his position, I'd probably be feeling the same way. Like why is stuff not being done. I could truly understand his side of the story at that point and his viewpoint.
That got me thinking. Like, "All right, well, I see both sides of the story," and then I started thinking about my experience with the assistant over the last few days. Just 2 days before that, I was talking to the assistant and we were checking something. It was something incredibly simple. She just had to log in to something, and there was like 2 or 3 little mistakes that she made on there, not a big deal, but I noticed it as well. I'm making this connection and I'm sort of seeing this and seeing like, "Okay, yeah, I've, I've noticed it also," so then that got me thinking.
That's the second time that I've actually had to pause this recording, which is interesting because out of all [inaudible 00:14:44], I haven't had to pause any. I don't think I had, but maybe a couple of times just so I didn't run off the road or something. Anyway, what I was saying, I just sort of wrap my head around, okay, where am I going with the story? I promise you I will get to the point, so thanks for hanging in. I know I ramble sometimes.
I hear the desperation in my roommate's voice. He's telling the assistant, saying, "Look, I'm, I'm saying this because I, I need help. Like I'm pointing this out because I need you to do better. I'm, I'm in a place of, of desperation. I, you know, just not taking a good viewpoint on it." That was sort of the second thing that I had heard him say with a negative attitude for that day. He looked at the Conway Corp. thing the wrong way. He looked at this the wrong ... basically coming from desperation.
Then the third thing, he kept talking and, I don't know, a minute or so later, I heard him say so-and-so used ... He mentioned somebody's name. He said, "So-and-so used this new software to do the books and so, now, I have, you know, she's already done them in this, and so now I have to use this one. And this is the one that I have to pay for instead of ..." If I'm looking at this ... I don't know. It was a negative sort of spiral thing. Like everybody was down. He was down and thinking negative about stuff. The assistant was down. She was upset and just didn't understand. That was a negative mood, and then this third-party person comes in, and she's in a negative mood. She gets brought into the equation.
I don't know this person, but I would assume that, if my roommate takes the conversation to her and says, "Hey, look, you used this thing. You screwed up," like I would assume that she did that probably for a reason. That would bring her down and put her in a negative spin. It just wouldn't be a good thing. It would just continue to grow and be a whole stuff. It's just not really that good. That's why it's so important that you surround yourself with people that make you better, people that lift you up, people that are supportive, people that listen, people that you feel like you can confide in and talk to.
The people that you surround yourself with, literally, they have a direct impact on the results that you get. If you've heard this before, but you're still hanging hanging around the same people, notice that and then go do something about it. Not tomorrow. Not a year from now. You've already said it before, so go do it now. Don't wait on it any longer. Just go and do it.
I heard Kevin O'Leary, that dude from Shark Tank. I heard him speak [of traffic 00:18:07] and conversion. I don't know if it was last year. Maybe 2 ago, but he was talking about this and, at that time, like it spoke directly to me because I was going through a lot of the stuff with my previous business partner that wasn't so nice. Not that he wasn't so nice. I was going through a lot of stuff that wasn't nice regarding my previous business partner. I liked him as a person. He's a great person. I truly believe that.
Anyway, we were going through this stuff. It was one of those scenarios where I needed to just cut ties, like just end it and let go of it and release that negativity that I was holding on to. I'm sitting in the audience listening to Kevin O'Leary speak. I'm in the very back of the room, getting ready. We're late for a meeting. We're going somewhere to meet up with some people to do something. I don't even remember what it was. That's not really the point.
I'm listening and recording this, and I hear him say, and like he [inaudible 00:19:26], like he speaks directly to me. He's like, "Look, if ..." He starts going on [this tangent 00:19:31]. Like that is such a bad thing. "If you have the wrong people in your environment, then it will ... You're destroying yourself. Like, literally, it will destroy your business, any possibility of you building your business. So, if you want to build a business and you have somebody in your environment that you know is not doing it good and you know is holding you back and bringing you down and you don't do something about that person, then you will not build a successful business, not the one, not the type that you want."
When he said that, he said, "There's somebody listening that you know exactly who I'm talking about, and you got to cut the cord. You've been saying you're going to cut the cord. You got to do it. You go to do it now. Pick up the phone. Do it right now. If, if you can't call him right now, do it first thing on Monday morning." That's when I made the decision to just let that go, to release that and move on.
I want to give you that permission as well because if you have that in your life and you're telling yourself, "I want to build this business. I want to do these things," but you know in your heart that there's people in your environment that you're still associated with that are holding you back from that, then you need to do something about that because the choice is yours. It's literally just a decision. It's a choice. You can not do something. You can keep those people in, but I want you to know that, when you do that, you're sacrificing this business that you're saying that you want to build or the result that you say you want to, to accomplish, that you're saying, "I don't want to accomplish that more than I want this other thing, that I want these people ... these people in my, in my environment."
I know it's hard sometimes. Maybe it's not a scenario where you have to cut them. It's not like you have to completely shun them and turn your back on them and never speak to them again. Maybe it's not that type of scenario. Hopefully, it's not. If it is, you're going to know better than anybody if that's what it takes or not. If you know that's what it takes, then that's what it takes. You got to do it.
I've had to do it, and I've had to do it with people that I didn't want to. It's a tough decision. I mean getting emotional just thinking about it, but you got to do it. I'm telling you, you got to do it because, until you do, you can't get this other thing that you say you want so bad.
Anyway, that is it for this message. I apologize if it was a little all over the place. I'm sure it was in some parts. I think I got my appoint across. Hopefully, whoever needed to hear it will hear it. Thank you very much for listening. I appreciate it. I am only working for a couple more hours. I'm going to head back to the office. I'm just right up the [inaudible 00:22:51] the parking lot so that I didn't get lost while I was recording this. See, learn from your past mistakes, too.
You have to listen to the previous episodes for that if you're new and you have no idea what I'm talking about. I got lost on a Podcast episode, and like 3 episodes in a row you hear me in this whole journey of me being lost. It was quite funny actually. Anyway, what was I saying? Yeah, I'm going back to the office to finish up. I'm working on a project. We've rolled out this new program called Up Your Audience. We haven't rolled it out, but I'm recording it right now and building it. It's really, really cool. I'm getting excited as to how everything is coming together.
I've got a lot of stuff that's recorded and mapped, but it's sitting on my desktop, so I've got to get it into the actual members' area where the members that have paid for it and are going through it where they can start going through it and consuming it and giving any feedback. That's my focus for the next few hours. I'm only working about a half day today. The very first thing that I'm going to do when I get to the office is upload this Podcast and get this out to you guys because I think you need to hear it.
That's the plan for today. I hope your plan is awesome. Have some fun this weekend. If I don't talk to you before Monday, then hopefully I will see you on Monday. That's it. Thanks for listening. Share this with a friend if you enjoy it.
Thank you guys for the ratings and reviews. I appreciate it. I know Wes has left a rating and review. [Chiffon 00:24:38] left a rating and review. Everybody so far has rated it 5 starts, except Wes.
What's up, dude? You rated it 4 stars. No. I'm just kidding. You probably just clicked the wrong button or something. I don't know. 4 stars? Hey, I'll take it. It's better. I can't complain.
I appreciate the ratings. It's really cool. We jumped up from like outside of the top 100 to the top. I was in like 46 yesterday morning and then, this morning, when I checked in like number 30. That's pretty cool. It's on PodOmatic though, so it doesn't mean ... I don't really know what that means, but thank you guys for the ratings and the reviews.
Let's see who else left one. Howie left a review. I appreciate that. Let's see, Jason, I don't know. If I forget your name, I'll read through. Definitely, thank you guys. I saw them. I see the reviews. I know I've had other people say that they've left reviews, but I guess there's like an approval process where it take like maybe 24 hours or so before they actually show up, where I can see them and where you can see them.
If you've left reviews and I just hadn't seen them yet, thank you guys so much. I appreciate it. It helps me get to the top of the search engines or the top of the iTunes Store. I think it does. I don't know. That's my hallucination. I appreciate the support, nonetheless. Thanks for listening. We'll see you in the next episode. Bye bye.
