In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.

The episode covers a range of topics, including:

• How marketing and business development should work together to drive brand recognition and revenue growth
• Why thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activities
• How AI can assist the legal profession, such as with complex legal research, document review and error detection capabilities, and predictions of outcomes of previous cases
• The pros and cons of using AI in legal marketing

Resources:
Watch full video here: https://youtu.be/JYDmaO9lvts.

https://www.risingphoenix.guru/blogs/post/marketing-isnt-sales

https://www.risingphoenix.guru/blogs/post/6-Steps-to-a-Successful-Business-Development-Plan

https://www.lawjournalnewsletters.com/2023/05/01/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/

https://www.risingphoenix.guru/blogs/post/How-Law-Practice-Should-Embrace-AI

https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/

https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech

https://www.linkedin.com/in/stevesalkin/

Keywords:
law firm growth strategies
law firm marketing
AI in legal marketing
thought leadership
marketing and business development
client acquisition
revenue growth

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at [email protected] and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

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• The Proven Sales Email Codex
• The AI Security Questionnaire
• Our Tailored Growth Services

In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.

The episode covers a range of topics, including:

• What makes legal tech such a dynamic and exciting industry for investors?
• What is an investor really looking for to determine whether a legal tech company will be a good investment?
• What business functions of a legal tech company provide the most valuable information to an investor about its growth potential?
• Why are marketing and sales strategies so important to an investor?
• What should legal tech startups consider when choosing a financial institution to manage their business’s monetary assets?
• Does it make sense to diversify assets across more than one financial institution? Why or why not?

Resources:

Watch full video here: https://youtu.be/8Nre1aQcqYE.

https://complexdiscovery.com/sales-and-acquisitions-in-the-middle-market-partnering-between-entrepreneurs-and-private-investors/

https://www.risingphoenix.guru/blogs/post/what-do-legal-tech-startups-really-need

https://www.risingphoenix.guru/blogs/post/what-legal-tech-investors-really-want

https://www.risingphoenix.guru/blogs/post/3-marketing-and-sales-considerations-for-investors-of-legal-tech

https://www.risingphoenix.guru/blogs/post/5-questions-to-ask-before-selecting-a-financial-institution-for-your-legal-tech-startup

https://www.linkedin.com/in/mikebryantknox/

https://www.linkedin.com/in/melissarogozinski/

Keywords:
legal tech
investing
venture capital
startups
growth
strategy
Mike Bryant
Knox Capital
private equity

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at [email protected] and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
• The AI Security Questionnaire
• Our Tailored Growth Services