What sparked The Marketing Phoenix Podcast? In this first episode for 2025, host Melissa “Rogo” Rogozinski shares her journey.

She has 31 years in law, 20 years in B2B tech sales and marketing, and 13 years as a legal tech entrepreneur. All these experiences brought her to this moment.

You will uncover the story of the podcast's revival and how it connects to RPC Strategies' growth marketing services. Each Monday morning, you can expect helpful episodes.

Whether you’re a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth, this show caters to you. Get ready for short episodes filled with strategies from an experienced digital marketing expert. These episodes will help you gain clarity and confidence in your go-to-market consulting strategy.

What You’ll Learn:  

• Why podcasting is a powerful tool in a digital marketing specialist’s toolkit
• What inspired RPC’s 2025 strategy (and how it’s built on their own website content)
• A breakdown of the 6 core pillars of a growth strategy
• How episodes are categorized to help you learn at your own pace
• What topics and trends to expect this season
• The difference between short Monday episodes and deep-dive interview episodes

Keywords:  

go to market consulting, growth marketing services, digital marketing specialist, legal tech podcast, marketing operations

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
•  The AI Security Questionnaire
• Our Tailored Growth Services

In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success.  Watch the Youtube video here:  https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN.

This Marketing Phoenix podcast episode explores the transformative impact of AI on legal marketing and sales. Melissa, Jody, and Josh discuss AI tools for generating high-quality, client-centric content and the importance of personalization. They highlight ethical considerations, potential biases, and the need to follow bar rules. The panel dives into AI's role in strengthening client relationships and streamlining tasks, allowing attorneys to focus on client engagement. The episode concludes with a discussion on how AI will level the competitive landscape, making adoption essential for law firms. The conversation underscores the potential of AI to enhance marketing efforts and drive business growth.

• Can AI-powered content creation tools truly generate high-quality, client-centric legal content at scale?
• What are the ethical considerations and potential biases to be aware of when integrating AI into legal marketing strategies?
• How can AI be leveraged to build stronger client relationships and anticipate client needs?
• How can AI be harnessed to personalize legal marketing messages for maximum impact?
• As AI reshapes the legal marketing landscape, what future-proof strategies can law firms adopt to measure the ROI of their AI investments and maintain a competitive edge?

Resources:

https://www.linkedin.com/in/jodyglidden/
https://www.linkedin.com/in/joshua-lida/
https://www.linkedin.com/in/melissarogozinski/
https://rpcgrowthstrategies.com/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally/
https://rpcgrowthstrategies.com/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech/
https://rpcgrowthstrategies.com/blogs/post/ai-for-lawyers-a-roadmap-to-using-ai-in-your-law-firm-part-1/
https://rpcgrowthstrategies.com/blogs/post/ai-for-lawyers-a-roadmap-to-using-ai-in-your-law-firm-part-2/
https://rpcgrowthstrategies.com/blogs/post/making-linkedin-your-favorite-client-source/
https://rpcgrowthstrategies.com/blogs/post/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/
https://rpcgrowthstrategies.com/blogs/post/law-firm-marketing-post-pandemic-evolve-or-die/
https://rpcgrowthstrategies.com/blogs/post/6-steps-to-a-successful-business-development-plan-driving-growth-through-client-success-and-thought-leadership/
https://rpcgrowthstrategies.com/blogs/post/marketing-isnt-sales-but-it-should-lead-to-sales/

Keywords:
AI in legal marketing
AI-powered tools
client relationship management
legal sales strategies
business development
generative AI
digital assistant
prompt engineering
personalized marketing messages
ethical considerations in AI
AI-generated content
legal tech tools
AI for law firms
AI in law practice
AI-driven sales
AI and client engagement
AI and copyright issues
competitive advantage in law
AI in legal industry
AI implementation in law firms

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at [email protected] and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
•  The AI Security Questionnaire
• Our Tailored Growth Services

In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI.

The episode covers the following topics:

• The motivation for writing this article
• The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI
• The conversations had behind closed doors about whose product to choose, which founder to invest angel money in, and who to promote to the C-suite
• The reasons why decision makers place more value on those who create the technology versus those who teach businesses how to leverage the technology
• The business value of AI
• Isha's recommendation for 10 of the Top 100 in Women in Legal Tech and AI
• Final thoughts on where we go from here and how to get there

Resources:

https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/
https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/
https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally
https://www.linkedin.com/in/isha-marathe-a942711b6/
https://www.linkedin.com/in/melissarogozinski/

Keywords:

women in legal tech
women in AI
generative AI
legal tech Boys' Club
thought leadership
diversity and inclusion
eDiscovery
cybersecurity
information governance
compliance
Top 100 in Legal Tech and AI

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at [email protected] and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
•  The AI Security Questionnaire
• Our Tailored Growth Services

In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Featured at AI Conferences."

The episode covers the following topics:

• The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI
• The effects of this inequity, such as who is chosen to speak at conferences and who is promoted to the C-suite
• Why Joy is optimistic about the future of women in legal tech and AI
• The variety of skills that have been developed by women in eDiscovery that position them well as thought leaders in tech and AI
• Women in tech who Joy believes would be good speakers on AI at universities/colleges, legal industry associations, law firms, legal technology firms, and as consultants to legal technology firms
• The cybersecurity/information governance/compliance category and how women in this category are also thought leaders in tech and AI
• How the conversation about the Top 100 in Legal Tech and AI started and how to proceed
• Final thoughts on where we go from here and how to get there

Resources:

https://ediscoverytoday.com/2023/10/03/in-support-of-optimism-women-in-ediscovery-should-be-on-the-main-stage-at-ai-conferences/
https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/
https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/
https://ediscoverytoday.com/2023/10/04/on-the-main-stage-women-in-ediscovery-should-be-featured-at-ai-conferences/
https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally
https://www.linkedin.com/in/joy-holley-b3a05a8/
https://www.linkedin.com/in/melissarogozinski/

Keywords:

women in legal tech
women in AI
generative AI
legal tech Boys' Club
thought leadership
diversity and inclusion
eDiscovery
cybersecurity
information governance
compliance
Top 100 in Legal Tech and AI

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at [email protected] and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
•  The AI Security Questionnaire
• Our Tailored Growth Services

In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting.

The episode covers the following topics:

• What is brand awareness and why is it important?
• What types of activities generate brand awareness?
• Who is responsible for brand awareness activities and results?
• What is demand generation and how does it differ from lead generation?
• What types of activities fall under demand generation?
• What is the difference between MQLs and SQLs?
• What types of activities generate qualified leads?
• What are some initial analytical signals a business should be monitoring?
• How can analytics data inform and help adjust the marketing and sales efforts of a company's growth strategies?

Resources:

Watch full video here: https://youtu.be/kcF3vAo8iG4?si=_rEfw68GJdXFB2cN

https://www.risingphoenix.guru/blogs/post/4-Seeds-of-Marketing-That-Grow-Your-Sales-Brand-Awareness-Lead-Generation-Analytics

https://www.linkedin.com/in/marthamacpherson/

https://www.linkedin.com/in/cwilsongriffin/

The episode concludes with Martha and Cheryl discussing the importance of understanding the intricate interplay between brand awareness, demand generation, lead generation, and analytics reporting within a legal tech or law firm's growth strategy.

Keywords:
legal tech marketing
law firm marketing
brand awareness
demand generation
lead generation
analytics reporting
MQLs
SQLs

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at [email protected] and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
•  The AI Security Questionnaire
• Our Tailored Growth Services

In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing.

The episode covers a range of topics, including:

• How AI is being used in legal tech to create efficiencies and meet client demands
• Why investors are interested in legal tech that integrates AI
• The Harvard Law School's new initiative to better understand and shape the future of AI in law
• The pros and cons of using AI in marketing for legal tech
• How legal tech companies can generate capital in a recession

Resources:

Watch full video here: https://youtu.be/11IG4aNlaN0.

https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/

https://www.law.com/legaltechnews/2023/07/05/6-legal-tech-companies-that-secured-funding-in-q2/

https://www.law.com/legaltechnews/2023/07/06/generative-ai-is-bringing-waves-of-funding-to-legal-tech-can-it-last/

https://www.law.com/legaltechnews/2023/07/18/harvard-launches-new-initiative-to-better-understand-and-shape-the-future-of-ai/?cmp_share

https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech

https://www.risingphoenix.guru/blogs/post/How-to-Grow-Your-Business-in-a-Recession-Funding-Profitability-and-Sustainability

https://www.linkedin.com/in/stephanie-wilkins/

Keywords:
AI in legal tech
AI in legal marketing
legal tech funding
Harvard Law School AI initiative
pros and cons of AI in marketing
recession-proofing your legal tech business

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at [email protected] and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
•  The AI Security Questionnaire
• Our Tailored Growth Services

In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.

The episode covers a range of topics, including:

• How marketing and business development should work together to drive brand recognition and revenue growth
• Why thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activities
• How AI can assist the legal profession, such as with complex legal research, document review and error detection capabilities, and predictions of outcomes of previous cases
• The pros and cons of using AI in legal marketing

Resources:
Watch full video here: https://youtu.be/JYDmaO9lvts.

https://www.risingphoenix.guru/blogs/post/marketing-isnt-sales

https://www.risingphoenix.guru/blogs/post/6-Steps-to-a-Successful-Business-Development-Plan

https://www.lawjournalnewsletters.com/2023/05/01/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/

https://www.risingphoenix.guru/blogs/post/How-Law-Practice-Should-Embrace-AI

https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/

https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech

https://www.linkedin.com/in/stevesalkin/

Keywords:
law firm growth strategies
law firm marketing
AI in legal marketing
thought leadership
marketing and business development
client acquisition
revenue growth

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at [email protected] and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
•  The AI Security Questionnaire
• Our Tailored Growth Services

In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.

The episode covers a range of topics, including:

• What makes legal tech such a dynamic and exciting industry for investors?
• What is an investor really looking for to determine whether a legal tech company will be a good investment?
• What business functions of a legal tech company provide the most valuable information to an investor about its growth potential?
• Why are marketing and sales strategies so important to an investor?
• What should legal tech startups consider when choosing a financial institution to manage their business’s monetary assets?
• Does it make sense to diversify assets across more than one financial institution? Why or why not?

Resources:

Watch full video here: https://youtu.be/8Nre1aQcqYE.

https://complexdiscovery.com/sales-and-acquisitions-in-the-middle-market-partnering-between-entrepreneurs-and-private-investors/

https://www.risingphoenix.guru/blogs/post/what-do-legal-tech-startups-really-need

https://www.risingphoenix.guru/blogs/post/what-legal-tech-investors-really-want

https://www.risingphoenix.guru/blogs/post/3-marketing-and-sales-considerations-for-investors-of-legal-tech

https://www.risingphoenix.guru/blogs/post/5-questions-to-ask-before-selecting-a-financial-institution-for-your-legal-tech-startup

https://www.linkedin.com/in/mikebryantknox/

https://www.linkedin.com/in/melissarogozinski/

Keywords:
legal tech
investing
venture capital
startups
growth
strategy
Mike Bryant
Knox Capital
private equity

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at [email protected] and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

• Subscribe on Your Favorite Podcast Platform
• Connect on LinkedIn
• RPC Strategies' Website

***DOWNLOAD FREE RESOURCES***

• The Proven Sales Email Codex
•  The AI Security Questionnaire
• Our Tailored Growth Services