What is a Philosopheur?

How do you become a bestselling author and TEDx speaker?

Who is the most Swiss Optimizer?

What does it take to start a company that scaled TOO fast?

Who is Bruno Aregger?

I wouldn't claim to know. 

Not yet. 

Here's what I do know. 

Instead of taking over his father's company, he said goodbye. 

Instead of chaos, he's got a model for everything. 

Instead of working more, he cut 95% of his working time. 

Wait. 

95%? How is that possible? And how come his business has never been better?

Tune in to find out. 

"You need to have Chris Cooke on."

That's what LinkedIn told me when I asked for the best marketers and founders to interview.

Chris is both a marketer and a founder:

He's founded two successful startups in Thailand, and now a B2B software startup in Europe.

After his initial success, he moved back to the UK to start from zero.

Now he has 3 dev teams and 13 Atlassian apps as a top vendor.

As a marketer,

his strength is connecting sales-driven marketing.

Any marketer in 2019 knows how difficult it is to get marketing and sales to play nice together.

Especially since people love to count likes these days.

Sales are often difficult to find.

That's why he's made it a habit to call out BS marketing gurus and get everyone back on track.

If this hasn't sold you on Chris yet, this might:

He ran an ecotourism tour company focused on saving turtles.

Anyone who dedicates 5 years of their life to save turtles is a good guy in my book.

I can't wait for you to tune in!

✅People spent 4.1 Million Minutes watching his videos.

✅Making another new tiny, baby-type person.

✅Making the opening track for a movie.

✅Having 20+ years of marketing experience

✅Founding J.D. Nevin Communications, a slick marketing agency.

✅Owning and running the Marketing Summit Academy, a marketing trying platform.

✅Hosting a podcast with an NSFW title that features cool guests like the buff Harry Potter.

Clearly, Julian is doing something right.

I mean, who has time for all that?

And who can maintain such a high degree of excellence across all those endeavors?

😖A guy who goes Ballz in your face. (name of his podcast)

That's who.

Last week I was on his show, and we discussed trends and AI mostly.

This week I want to talk more about marketing stuff:

1- How can people win at YouTube?

2 - What should new marketers focus on if they want to get ahead?

3 - How are people going to win in 2020?

If you want to get in touch with Julian you can do so here:

Podcast: https://biyf.marketing/

Agency: https://jdnevins.ca

Marketing Summit Academy: http://www.msa-school.com

Li Profile: https://www.linkedin.com/…/julian-smit…/

Make sure to subscribe if you've enjoyed the show.

Without Raj, we would have lost 30 000 USD in Revenue.

Our client was getting frustrated.

We were hired to turn him into a LinkedIn thought-leader.

But we hit a wall.

His industry and mind were highly technical, and we needed someone to translate his thoughts into "human language."

We had great storytellers, but they struggled to understand the tech.

The client who's a tech genius and innovator couldn't simplify his message.

We tried copywriter after copywriter.

But no one was able to capture:

Their tone

The Technical finesse

The beauty of their company.

We were about to give up when Raj messaged us.

"I think we can help."

Within a month, we got this comment under one of our client's post:

"You have such a clear way of communicating complicated and technical Jargon".

Raj his writers, Editors, project managers, and the process had saved the day.

At a price that was 25% below our other writers'.

Creating content is a hard business. TMF has gone through many writers already.

But I wasn't surprised Raj managed, after all, he's scaled businesses from 7.5M to 40M in the past.

Something sets Goodman Lantern apart.

Today we're talking about:

- GL their Secret Sauce

- Bootstrapping Businesses

- Native content writing

See you in the comments!

If there's anyone on LinkedIn that does not cut and corners, it's Curt Mercadante.

This bearded brute says what he wants, whenever he wants. He couldn't give any less fu*** whether you like him or not.

He's charming like that.

In his new book, he talks about shutting down his 7 figure agency to pursue "The Freedom Lifestyle." He also claims only to work 12 hours per week.

While forging strong bonds with his family and raking in the dough.

Does this man really possess superpowers? Or is it all baloney?

If you listen to his haters on LinkedIn, it's all too good to be true.

A marketing ploy to get you to depart from your money. Rather than listening to social trolls.

I want to find out for myself.

So I'm about to challenge him on some of his crazier ideas:

1. Work/ life balance is bullshit.
2. If you're on "the grind," you're doing it wrong.
3. Productivity is NOT about doing more things done.

What do you think? Is Curt crazy?

Want to hear about my first "Growth Hack"?

It all starts with Roel De Cock, in 2017.

One of Belgium most critically acclaimed videographers.

He came to me with an odd request.

"There's no place for Belgian Video

Creators to hang out online."

The sole forum had long been abandoned.

He wanted to build a Facebook group.

He'd be the Video Guy; I'd be the marketing guy.

"Sure, let's do it!"

We knew how to run a group.

But we didn't know where to find the Videographers.

Since there was no community.

That's when I found Findthatlead.

Now here was a tool that allowed me to quickly and easily find the emails of all videographers in Belgium.

Before I knew it,

I was LinkedIn messaging people en masse, inviting them to be in the group.

(little known fact, you can find LinkedIn profile URL's with findthatlead, lied a bit about that on LinkedIn)

Within a month, we had the biggest group for Belgian Video Creators.

Today it has 1,107 members and multiple posts every day.

It was only last year that I met CEO and Founder of FindThatLead.

Gerard Compte the man who sends emails with love.

The man who got me addicted to growth.

It's an honor to interview him here today.

If you’ve ever been interested in how to improve your personal branding, or even if this is the first time that you are hearing this term, I highly recommend that you give this episode a listen! If you’re a beginner to this idea or have been on the journey for some time, this interview with Natalia Wiechowski will leave you with a better understanding and desire to truly understanding yourself and your purpose. 

The first time that I logged into LinkedIn, about two or three years ago now, I kept seeing Dr. Natalia Wiechowski (https://thinknatalia.com/, https://www.instagram.com/thinknatalia/?hl=en, https://www.linkedin.com/in/nataliawiechowski/detail/recent-activity/posts/) all over the place. Over time, I paid more attention and found out exactly what the hype was all about! 

Dr. Natalia did not start her journey in personal branding, instead Natalia Wiechowski was working a normal corporate career where she found herself unhappy and unfulfilled in life. After a 9-month sabbatical, Natalia was able to transform herself into a personal branding coach, and an astounding one at that. Natalia has perfected her craft, allowing her to drive client’s success and help them in their journey to self-awareness. 

Dr. Natalia has consults and speaks all over the world, she has been a part of conferences and events such as Women in Leadership Economic Forum, Masters of LinkedIn Summit, and Classroom without Walls to name just a few. Dr. Natalia has received the Women Leadership Award, is a Forbes Coaches Council Member, and is featured in magazines such as Times and Forbes. Dr. Natalia Wiechowski’s aim is to bring together a tribe of out of the box thinkers and doers who do not only challenge but also strive to change the status quo. 

In the interview today, we dive into the importance of self-branding, how you achieve self-awareness, and the bread and butter of what makes Natalia’s approach so successful! 

Listen to the Podcast at https://pod.co/picnic-tmf or on Apple [https://podcasts.apple.com/gb/podcast/tmf-picnic/id1495963496], Spotify [https://open.spotify.com/show/5Mj5iY8IqefIbAxwX6rr3B], Google Podcast [https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkLnBvZC5jby9waWNuaWMtdG1m], acast [https://play.acast.com/s/TMF-Picnic], Stitcher [https://www.stitcher.com/podcast/podcastdotco/tmf-picnic], or on your favorite podcast platform.

What was your favorite lesson or moment from the interview? Let us know!

Want more episodes pertaining to Personal Branding? 

Listen to TMF Picnic’s interview with Bobby Umar, That One Guy Who Actually Does Get Personal Branding! [https://pod.co/picnic-tmf/bobby-umar-aka-that-one-guy-who-actually-does-get-personal-branding]

Listen to TMF Picnic’s interview with Kotryna, The Lithuanian Queen of Personal Branding! [https://pod.co/picnic-tmf/kotryna-aka-the-lithuanian-queen-of-personal-branding]

Throw a rock at your LinkedIn Feed and you'll hit 17 personal branding experts.

Most of them figured out how to get engagement and views on LinkedIn.

But only a few have really mastered the science of personal branding.

Because that's what it can be.

A science.

There's a big difference between understanding your own personal brand.

And having the skill to develop someone else's.

When Bobby Umar let me peek at his method I saw:

- Core Story Work

- Personality tests

- Value Extraction

- Skill Analysis

- Interviews

None of the usual wishy washy bs.

It's no wonder he

- Did 5 TEDx talks

- Has a Social following of Half a Million

- Got the Inc Mag Top 100 Speakers Award

I'm looking to pick this man's brain to figure out the science behind public speaking and personal branding.

If you want to grow your business, advance your career or get speaking gigs.

And drop some personal branding questions below.

He's the first bearfluencer since the sneezing panda.

The first bear to make it big on LinkedIn.

AND

The only bear that has written a book about Social Media.

Of course, I'm talking about Bobby The Bear

And his mentor Roger Wilkerson

They first appeared on my radar when I saw them interview literally every LinkedIn influencer I know.

His funny style AND him being a bear unlocked new levels of honesty in his guests.

We're going to talk about:

- Making Social Media Fun

- Using Humor to Promote your brand.

- Whether or not bears shit in the woods.

Hope you're looking forward to the big reveals.

Blog with 30k monthly readers

Facebook group with 21k Members

Steam community with 45k members

500k+ sales on a game he coded himself

Selling Over 2.1 Million Indie Video Games

He did all that over the past 12 years. Before that, he relied on food stamps to pay for chicken instant ramen. While living with his mom.

These are Daniel Doan's results. They're so crazy I wouldn't even dare to make them up.

His tech skills, ingenuity, and copywriting skills know no bounds.

You'd think that's what I invited them to the TMF picnic.

But the truth is that I didn't know about any of that.

All I knew what that he wrote a hilarious Facebook status that made me snort milk through my nose once.

That was enough for me.

But it's also cool that he's one of the best marketers I've ever had on the show.

We're life now! Ask us some good questions and give some love!

You're going to learn how to:

- Write words that sell good

- Use Growth Marketing to achieve your wildest dreams

- How to pose next to expensive cars as part of a thinly veiled sales pitch for a course called "Make 7 figures, in 7 days without working.