The Marketing Picnic

If you want a no-bs approach to becoming an influencer, giving jobs to the jobless and saving the planet, Katie is your woman.

She's another one of those people that make you think: What am I doing with my life?

This Disney Princess had to overcome though challenges to survive her own heroine's journey.

She had to:

- Overcome a drug addiction

- Overcome serious mental health issues.

- Leave corporate to start a company with 0 experience.

But it paid off.

And she paid it forward.

She's the Founder of "Hux Sustainable" which helps businesses become sustainable. The non-"woowoo" way.

She's the CEO of Rebranding, a non=profit that helps homeless people get jobs.

Apart from that's a phenomenal mom, an impactful influencer and a recreational Instagram Bikini model.

TMF Picnic is the place to be if:

- You want to hear an incredible story

- If it wouldn't be too bad to become an influencer.

- If you don't think communists invented global warming

A boss lady who delivers first and asks questions later.

Someone that never compromises on her vision.

A rare kind soul who's seen adversity.

In 6 months time, she lost her job, her mom and her greatest dream.

She never let that stop her.

Her kickass mode is on 24/7, i.e:

1. In 2011 she started a business based on Fiverr. Not a 2011 thing.
2. She's an influencer status on Instagram, LinkedIn, and even on the first social media platform.
3. Jaime also invented #TheRightWords method to level up personal brands, storytelling, and community building.

That's what her business, Jaimbalaya does.

Let's hone in on those communication skills.

Her coaching method gets people through interviews and salary negotiations.

So far it seems almost 100% effective.

Her coaching got them:

- The job within 3 weeks

- Higher salaries

- Greater benefits.

One client received a $50k increase from the previous job

+ better benefits.

Let's leverage her communication skills for our brands.

Sonny De Meester told me he likes picnics free-flowing.

I'm going into this with an open mind.

If you don't see metric tons of value in this.

Then you're perfectly entitled to your own opinion.

But also totally wrong.

Be there.

Here's what I'm going to grill him on:

1) How can brands communicate effectively

2) What's the secret to Positioning

3) How do you write a book

Which of these topics do you want this LinkedIn influencer to address?

PS: I think Sonny De Meester is a bit worried I might have a new favorite Sonny

From this Picnic, you can expect to learn:

- How better communication affects your bottem line

- The 5 steps of the say things better method.

- How to always get the 'YES'

- Making people feel comfortable and included

- The wonderful world of eating cheese

See you there!

From this picnic, you can expect to learn:

- How to make decisions

- How to find a mentor and what to look for

- How to create processes for your business.

Check out www.growthmentor.io if you want to find and expert and pick his brain.

- Stapho

Here's something that I didn't realize when I started my business.

My "genius" ideas, workflows and processes might not be that.... genius.

Often, they make life uncomfortable for my clients. Things that seem obvious to me are often not to my clients.

This can be very frustrating.

Your customers too might be getting pissed off at something easily fixable.

And you wouldn't even know it.

This kind of misunderstandings can be overcome at the personal level in a small company.

But forget about that when you're scaling.

So how do you dig into their minds? I mean, everyone gets bored with regular forms.

I have my theories, but it's a complex topic. So I invited an expert to enlighten us.

Baptiste will join us in the 23rd episode of the TMF picnic. I'm hyped.

You'd never guess this former university union president was selling WordPress themes just a few months ago.

Because now, he's the CEO of Feedier, The ultimate tool to gain insight into your customers.

If he doesn't have a solution to this problem. No one has.

This french hustler has a lot on his sleeve:

- Get and maintain key customer insights

- Gamifying the process to make it fun

- Making your business centered around the customer

I'll never forget the first time I got on the phone with Angelo.

He has this rare mix of elite skill and humility.

He's the only marketer I know that shows up on the first page of Google for all the cutting edge marketing niches:

- Messenger Chatbots

- LinkedIn Lead Generation

- Generating evergreen Traffic

He ran an online magazine with thousands of monthly visitors when he was in high school for god's sake.

One of the few people that has both the street smarts and a masters degree.

And here he was, picking my brain.

It just didn't make sense to me, why would a guy of his caliber ask me stuff? I guess he saw something in me too.

It's been more than a year since that call. And we've become close friends and business partners. And beyond that, I like to call him my mentor.

Tomorrow he's going to honor the city of Sofia with his presence. And he'll bless our show with his presence too.

We're going to talk about:

- The future of AI in marketing

- SEO secrets to get you to page 1 of Google

- What online marketing is going look like in 2019

I'll have my notepad out for this one and you should too.

Be there, or be square.

Much Love

Stapho

If there would be one person, I'd consider a mentor for Marketing it would have to be Charlie Price.

When I first decided to get started with Social Media Marketing, I started looking for a community to hone my craft.

Traffic and Copy was that community for me.

There Charlie and Vin Clancy taught everything they knew. They spoke I listened. I wouldn't have gotten this far without them.

Matter of fact, most of you wouldn't see this post if I hadn't met him.

There's a lot I appreciate about him. But I especially appreciate how open, helpful and insightful he is.

I've never seen him keep out on value and he's always the first to send me a meme when I need it. He's one of the most supportive guys on the interwebs.

That's why I was so stoked when Charlie released Gold club with Vin. It offered me an opportunity to build a more personal relationship with Charlie.

Since then I've been on a few calls with Charlie, and I've learned a shit ton:

1) How to launch a product

2) How to write copy for cold outreach

3) How to automate LinkedIn.

4) How to grow a Facebook group

5) How to use memes to make people like you.

I'm so grateful to have Charlie on the show, and I'm sure it's going to be one of the best episodes yet!

Much Love,

Stapho

Sarah is a badass who got hired by BAMF after she got kicked out of school for growth hacking too hard.

She's also an epic content creator, and she totally talked shit to me after I sent her an automated message.

Oh,

you want to hear about why she got kicked out of school?

Sure, so imagine this:

You're a beautiful, smart young lady and you're the president of the entrepreneurship club at your uni.

You have this huge entrepreneurship planned and you know it's going to be totally baller.

Life is good!

Except for one tiny detail: You totally forgot to market it.

So you do the only logical thing: You scrape the email of everyone in your school and send them clickbait emails to get them in your event.

School is pissed tho, and they kick you out of the club. Plans, destroyed.

But when you check your emails later in the day, you have an email from BAMF (one of the most prestigious growth hacking agencies in the game), and they offer you a job.

So you say fuck it, move from Boston to Cali, and you start your dream job.

It sounds like a dream, but that's Sarah's story.

So here's what we're going to talk about:

- How does one break the internet

- How did she come up with that crazy campaign

- What's it like to work for BAMF

- How do you growth hack your events?

- Why is it so much fun to talk shit to Stapho Thienpont

I'm excited about this one!

Much Love,

Stapho Thienpont

What is this? A crossover episode?

That's right witches, this is a Hogwarts special. Dumbledore and Harry Potter are reunited in this one-off special.

Enough Jokes, I need to introduce this wizard and I need to do it properly. So here we go.

Curt's one of those coaches that decide to succeed first and coach later. Before his current adventure, he ran a successful public relations/ advertising company.

He made some millies there and he was great at what he did but after many years he discovered something...

VOLDERMORT WAS ALIVE!

No, actually he discovered that coaching was his real passion.

So now he's an epic coach with a legit beard.

He's also a really good content creator. And when I say "good" i mean that he's actually making money from it.

When I talked to him last time he told me how he does it and it actually blew my mind.

And that what we'll be talking about.

But also about these topics:

- How to easily make viral content

- How to turn content into heavy pockets

- How to live a life of freedom

- How to oil a beard

- How to find these DAMN Horcruxes.

You better tune in fam.

Much Love,

Stapho Thienpont