Bill Bass, the Chief Marketing Officer of FULLBEAUTY Brands, adds his page to the Marketing Playbook. Hear the use cases for generative AI, how to avoid the shiny objects and stay focused on what really matters, create your cabinet of trusted peers, Bill’s lessons from the early days of the Internet, and stories from his time as an Army pilot and paratrooper. Connect with Bill on LinkedIn

Vanessa Cartwright, the Chief Executive Officer (North America) of Astound Commerce, adds her page to the Marketing Playbook. Hear why you shouldn’t hide behind email, how to be clear about your goals, hire for work ethic, empathy, and compassion, how to deal with tough clients, and Vanessa’s approach to a left brain-right brain skill set. Connect with Vanessa on LinkedIn

Carlos Dunlap-Beard, the VP, Business Development & Loyalty Strategy at ebbo, adds his page to the Marketing Playbook. Hear how to be prepared, ask your customers what they want, make sure someone owns your loyalty program, the brands with the best loyalty programs, and how Carlos became a Maker’s Mark Ambassador. Connect with Carlos on LinkedIn and Twitter @CarlosDunlap

Ken Pilot, the Retail Tech Executive, Founder, Advisor, and Investor, adds his page to the Marketing Playbook. Hear how to create your own opportunities, leverage wholesale, create your investment thesis, Ken’s take on the retail climate today, and his hilarious childhood take on the Rorschach test. Connect with Ken on LinkedIn

Amy Carr, the Chief Marketing and Digital Officer of ThirdLove, adds her page to the Marketing Playbook. Hear why you should have regular conversations with noncompetitive companies, get back to the office and interact with colleagues, incorporate direct mail into your media mix, what Amy learned growing up on a dairy farm, and her lessons on marketing and loyalty from Gap, Sephora, and more. Connect with Amy on Instagram @AmyRGCarr and LinkedIn

Michael Relich, the Co-Chief Executive Officer of PacSun, adds his page to the Marketing Playbook. Hear how to prioritize profitable projects, fail fast, question what you’re doing, stories from the early days of eCommerce, and Michael’s motorcycle collection. Connect with Michael on LinkedIn

Rose Hamilton, the Founder and Principal Consultant at Compass Rose Ventures, adds her page to the Marketing Playbook. Hear how to know your metrics, why collaboration is key, how to focus on the North Star, the beauty of storytelling in the retail space, and Rose’s favorite podcasts. Connect with Rose on LinkedIn and CompassRoseVentures.com

Ujjwal Dhoot, the President and Chief Executive Officer of Allivet, adds his page to the Marketing Playbook. Hear how to have the basics covered, push yourself outside your comfort zone, find inspiration with your mentees, the future of the CMO title, and Ujjwal’s lessons from growing up in a big city and small town in India. Connect with Ujjwal on LinkedIn

Vijay Talwar, the multinational sports and retail business leader, adds his page to the Marketing Playbook. Hear how to understand your finances, focus on the bottom line, why it’s okay to stretch yourself, where Vijay first found inspiration to be an executive, and his lessons from Nike, Foot Locker, Bain, and beyond. Connect with Vijay on LinkedIn

Jason “Retailgeek” Goldberg, the Chief Commerce Strategy Officer of Publicis and Co-Host of The Jason & Scot Show, adds his page to the Marketing Playbook. Hear how to use each job as a learning experience, update your strategies and tactics to reflect the consumer, determine whether an AI (Artificial Intelligence) solution is right for you, takeaways from NRF, and Jason’s latest retail predictions. Connect with Jason at Retailgeek.com and on LinkedIn