What if the secret to building a billion-dollar business isn’t going big—but starting small? In this episode, we break down how giants like Amazon, Greggs, and Gymshark followed the same simple formula: dominate a niche, then scale strategically.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

Niche domination, market strategy, Amazon business model, Gymshark growth strategy, local business growth, small business success, startup scaling tips, business strategy podcast, how to grow your business, build a billion-dollar business, local business marketing, business niche strategy, entrepreneur tips, market expansion strategy, business growth secrets, effective business strategies, entrepreneur podcast, business development for SMEs.

What happens if TikTok gets banned? For SMEs that rely on short-form video marketing, it could be a game-changer. But don’t panic—there are powerful alternatives that can keep your brand thriving. In this episode, Adam and Josh break down the best TikTok alternatives and share strategies to repurpose your content for maximum reach.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

TikTok ban, TikTok alternatives, social media marketing, Instagram Reels, YouTube Shorts, Clapper app, short-form video, video marketing strategy, digital marketing, content repurposing, SME marketing, small business marketing, organic reach, viral content, TikTok for business, marketing trends 2025.

What would it mean for your business if your next Instagram Reel or TikTok video hit a million views?

Viral success is no longer reserved for big brands with deep pockets—it’s a game-changer for local businesses, too. In this episode, we’re revealing the strategies to help your TikTok and Instagram content go viral, attract new customers, and drive sales.

Here’s what we’ll cover:

1. Why Going Viral Matters for SMEs
   Learn how TikTok and Instagram’s massive reach can help you connect with new audiences, build trust, and boost your bottom line—all for little to no cost.

2. Key Ingredients for Viral Content
   From creating engaging hooks to leveraging trends, storytelling, and authentic content, we’ll break down the formula for crafting posts that capture attention and drive shares.

3. TikTok-Specific Tips
   Discover how to participate in challenges, use duets and stitching, and tap into TikTok’s collaborative culture to stand out on the platform.

4. Instagram-Specific Tips
   Master Reels, carousel posts, and influencer collaborations to increase reach and engagement on Instagram.

5. Turning Views into Sales
   Viral content is just the start—learn how to guide viewers to action with strong CTAs, shoppable posts, and lead-generation strategies to turn buzz into measurable results.

   
   

Whether you’re running a cozy café, a boutique shop, or an e-commerce brand, this episode is packed with actionable tips to help you crack the code to viral success.

🎙 Subscribe now to stay ahead in the world of digital marketing! Got questions or a viral success story? Share it with us—we’d love to feature your experience in a future episode.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com

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SEO/SearchGPT Keywords:
How to go viral on TikTok, Instagram viral strategies, TikTok marketing tips, Instagram Reels for business, viral content tips, local business social media marketing, SME social media tips, creating viral posts, TikTok challenges for businesses, Instagram influencer collaborations, converting viral views into sales, social media call-to-actions, lead generation on Instagram.

In this episode, Adam and Josh dive into 10 marketing hacks that are so clever, they almost feel like they should be illegal—but they’re completely legitimate!

From geo-fencing ads that target your competitor’s customers, to leveraging public data for lead generation, and turning negative reviews into positive PR—these powerful strategies are guaranteed to give your business a competitive edge.

Whether it’s spying on competitors’ ads or using limited-time offers to create urgency, these tricks will help you outsmart the competition, boost engagement, and drive more revenue.

Don’t miss out on these game-changing marketing insights—listen now!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

What if one proven strategy could generate £1 million for your business in just 12 months? In this episode, we unveil the powerful secret behind skyrocketing your revenue through Local SEO.

Whether you’re running a construction business, beauty brand, or any local service, this method is transforming businesses and dominating markets.

🛠️ Key Highlights:

Hosted by SEO experts Josh from Improve My Search Ranking.com and Adam from Website Designers London, who’ve collectively helped businesses generate over £200 million in sales.

💡 Whether you’re new to Local SEO or looking for actionable insights to dominate your market, this episode is packed with proven tactics to drive growth.

Tune in now to discover how to rank higher, attract local customers, and own your market before the competition catches up. Don’t forget to subscribe and leave a review! 🚀

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

Did you know there’s a social media platform with over 10 million active users in the UK, yet most marketers are barely using it? 🤔 Spoiler alert: it’s not just for recipes or DIY projects.

In this episode, hosts Adam and Josh reveal why this platform is a hidden goldmine for businesses, especially in industries like e-commerce, home decor, fashion, food, and travel. With its high purchase intent, evergreen content lifespan, and lower ad costs, Pinterest is the platform you’ve been overlooking—but shouldn’t.

🎯 Here’s what you’ll learn in this episode:

👩‍💼 Who is this episode for?
Whether you’re a small business owner, a marketer looking for untapped opportunities, or a brand ready to diversify your strategy, this episode will show you how to make Pinterest your secret weapon for growth.

💡 About the Hosts:

📌 Don’t miss out on the platform that could skyrocket your business while your competitors sleep on it. Tune in now and discover how to dominate Pinterest like a pro!

🔗 Subscribe, review, and share this episode with your network to spread the word. Let’s grow together!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

🚨 Are you unknowingly leading your business into failure? Just like failing companies—Blockbuster, Kodak, Nokia—and even world leaders like Zelensky in the Ukraine war or businesses fall victim to Strategic Drift when they fail to adapt fast enough. By the time they realize the shift, it’s too late.

📉 Right now, Ukraine’s war strategy is at a turning point. Western support is declining, political priorities are shifting, and if Zelensky doesn’t adjust, Ukraine risks losing its strongest allies.

But what does this have to do with your business? EVERYTHING.

In this bonus episode, we break down:

✅ What Strategic Drift is – How leaders and businesses lose touch with changing realities.
✅ How Zelensky’s war strategy is being impacted by shifting global alliances, and what this teaches businesses about adaptation.
✅ How businesses like Blockbuster, Kodak, and Nokia failed – Real-world examples of ignoring industry changes and paying the price.
✅ The 4 Stages of Strategic Drift – From subtle early warning signs to full-blown crisis mode.
✅ What Local Businesses MUST do NOW – Digital marketing, SEO, and business strategies to avoid irrelevance.

💡 The harsh reality? Whether you’re a global leader, a tech giant, or a local coffee shop, ignoring external changes leads to disaster. The smartest businesses adapt BEFORE they’re forced to.

🎧 Listen now to learn how to avoid Strategic Drift and keep your business ahead of the curve.

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🔥 For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Keywords:
Strategic Drift, Ukraine war, Russia-Ukraine conflict, Zelensky strategy, Trump foreign policy, NATO funding, business failure, adapting to change, small business marketing, marketing podcast, SEO for small businesses, Google rankings, website optimization, local business growth, digital transformation, Trump isolationism, global economics, business survival strategy, PPC advertising, innovation in business, leadership mistakes, marketing trends, small business podcast, geopolitical impact on business.

Want to know the fastest way to lose customers and stall your business growth?

Take a page from the playbook of overly cautious leaders who fail to inspire, innovate, or connect.

In this episode, we’re dissecting the leadership missteps of Keir Starmer to reveal the critical mistakes businesses make that can silently destroy customer loyalty and trust.

Drawing from Starmer’s approval rating nosedive and leadership struggles, we’ll explore the parallels between political pitfalls and business blunders. Here’s what you’ll learn:

1. Lack of Clear Vision and Direction
Just as Starmer’s cautious approach has left the public confused, businesses without a bold, defined mission can lose customer interest. Learn how to craft a clear vision that inspires loyalty and excitement.

2. Over-Promising and Under-Delivering
From flip-flopping policies to unmet expectations, Starmer’s struggles highlight why credibility is everything. Discover how to set realistic promises and consistently deliver to build trust and reliability.

3. Appeasing Everyone, but Pleasing No One
Trying to appeal to everyone often results in a lack of identity. We’ll discuss how businesses can avoid this trap by narrowing their focus, defining their niche, and connecting deeply with a specific audience.

4. Failure to Take Risks or Innovate
Starmer’s risk-averse style has led to missed opportunities. For businesses, this means falling behind the competition. Find out why embracing calculated risks and experimenting with new ideas is essential for staying relevant.

5. Weak Communication and Inconsistent Messaging
Inconsistent messaging has plagued Starmer’s leadership and is equally damaging in business. Learn how to build a strong, consistent brand voice that keeps your audience engaged and loyal.

Using Starmer’s political challenges as a lens, this episode dives into actionable insights to help your business avoid the same pitfalls. If you’re ready to step out of the safe zone, define your mission, and innovate with confidence, this episode is a must-listen.

🎙 Don’t miss it—subscribe now to stay ahead in business! Have feedback or stories of your own? Leave a review or connect with us online!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

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Keywords:
Keir Starmer leadership lessons, business mistakes to avoid, how to lose customers, business communication tips, customer loyalty strategies, brand identity mistakes, innovation in business, taking risks in business, niche marketing strategies, over-promising in business, consistent branding tips, local business podcast.

Love him or loathe him, Donald Trump’s communication style is impossible to ignore.

Behind the polarizing headlines lies a masterclass in persuasion and strategy that can be adapted to grow any local business.

In this episode, we’ll break down Trump’s bold and unapologetic playbook to uncover actionable strategies you can apply—without the politics—to dominate your market, inspire loyalty, and capture attention.

Here’s what we cover:

This episode is packed with practical examples and bold tactics you can use to transform your local business into a market leader.

From crafting emotional, relatable messaging to using social media effectively, these strategies will help you capture attention and win big in your industry.

🎙 Don’t miss this episode—subscribe for more tips on marketing strategies that work! Have feedback or success stories to share? Leave a review or connect with us online!

Keywords:
Donald Trump marketing tactics, local business marketing, bold business strategies, communication strategies for small businesses, emotional marketing, storytelling in business, local SEO tips, social media marketing for small businesses, brand consistency tips, curiosity-driven marketing campaigns.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Your new web-page is live—what’s next? In this episode, Adam and Josh reveal three essential steps to turn your page into an SEO powerhouse:

1️⃣ Boost its authority with strategic internal links.
2️⃣ Promote like a pro through social media, backlinks, and more.
3️⃣ Track performance and optimise to keep improving.

Whether you’re targeting “Loft Conversions Mayfair” or any other keyword, these simple yet impactful strategies will help your page climb the rankings and drive real results. Join us to learn how to make your SEO work smarter for your business!

Keywords:
keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.

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Resources:

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠