Too many businesses get demand one minute and none the next. It’s unpredictable. You never know where you will end up each month. In this episode, we talk building a system to generate customers on demand. Most marketing today is a bandaid covering up a bullet hole. What you need is a consistent, reliable and effective system that gets and keeps customers rolling through and then maximizes their value. When you do that, you will become unrecognizable and produce serious profits day in and day out.