Account based marketing or ABM  is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit.

This week James talks to Paul Rawson, an advocate for ABM in recruitment.

#MarketingRules

Support for this podcast comes from Staffing Future

For free review of your current website visit www.staffingfuture.com/Rules

To connect with Paul:

https://www.linkedin.com/in/paulrawsonmarketingdirector/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/

How does a large global publisher and events organiser continue to connect, engage and inform its audience during COVID19?

James talks to Ursula Williams, Chief Operating Officer at Staffing Industry Analysts (SIA). 

Global events organisation, adapting to new technologies and the future of the global recruitment market.

#MarketingRules

Support for this podcast comes from Staffing Future

For free review of your current website visit www.staffingfuture.com/Rules

To connect with Ursula:

https://www.linkedin.com/in/ursula-williams-b79a54/

More about Staffing Industry Analysts

https://staffingindustry.com/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/

When it comes to recruitment technologies, websites can sometimes be an afterthought, playing catch up to social media and other sales tools.

So are recruitment websites a waste of time or an undervalued resource?

James talks to John JB Russell, UK MD for Staffing Future about what a modern recruitment website can do now and in the future.

#MarketingRules

Support for this podcast comes from Staffing Future

For free review of your current website visit www.staffingfuture.com/Rules

To connect with John:

https://www.linkedin.com/in/johnjbrussell/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

James takes over hosting duties for #WorkingLunch and has a lively discussion with Una McGuinness. They discuss what to consider before changing your business model.

Learn more about Una:

https://www.linkedin.com/in/unamcguinness/

Join #WorkingLunch every week day at 1pm:

http://www.crowdcast.io/e/RecruitmentWL/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

This week James talks to Francis West, CEO of WestTeck and cyber security guru.

Francis and James discuss 'security' first marketing and how you can make your website truly safe.

To learn more about Francis got to:

https://www.linkedin.com/in/franciswest/

Westtek:

https://www.westtek.co.uk/

In this week's episode James talks to Derek Redmond.

Derek is an Olympian, Award Winning Inspirational & Motivational Speaker, Business Performance Coach, Mentor & Best Selling Author.

James and Derek discuss the mindset of an elite athlete, the transition from athletics to business and how this affects your personal brand.

Learn more about Derek at:

https://derekredmond.com/

James takes over hosting duties for #WorkingLunch and has a lively discussion with Kristie Perrotte. They discuss creating your value proposition, the wonders of marketing automation and Account Based Marketing (ABM).

Learn more about Kristie:

https://www.linkedin.com/in/kristieperrotte/

Join #WorkingLunch every week day at 1pm:

http://www.crowdcast.io/e/RecruitmentWL/

Learn more about James and ThinkinCircles:

https://thinkincircles.com/

This weeks guest is Andrew Wyschna, Regional Manager - Europe at JXT.

Andy and James discuss the state of play, of Recruitment Websites in 2020 and what we should expect in the next 5 years.

Learn more about andy at:

https://www.linkedin.com/in/andywyschnalondon/

and JXT at:

https://www.jxt.com.au/

Charles Bhebe is one of Zimbabwe's most famous and prolific artists, with work in the Zimbabwe National Gallery. Charles has exhibited across the globe including being selected to represent Zimbabwe at the 57th Venice Biennale.

In the episode James and Charles discuss how Charles became an artist, his motivations, his goals and where his work sits in the cannon of Zimbabwean art.

Charles also discusses how he created a 'personal brand' and how he markets himself in the global art industry.

You can see examples of Charles' work, contact him directly or commission work at:

http://charlesbhebe.com/

In the first episode of season 3 James talks to Sarah Goodrich. Sarah is Founder and MD at G Ops a specialist in helping SME Recruiters with their Operations function. James and Sarah discuss the issues facing Operations Directors during the COVID crisis and how to adapt your KPI's to reflect current workplace conditions.

Yo can contact Sarah at:

https://www.linkedin.com/in/goodrichs/