The Marketing Rules Podcast

AI has touch points with lots of our marketing activity but how could it support the way we build, design and interact with websites?

Talking to me this week is Peter Guirguis, CEO at SwiftPress Support.

Peter discusses how he sees AI shaping the future of WordPress websites and how AI can influence web and landing page design.

The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠https://www.rchilli.com/⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Peter:

https://www.linkedin.com/in/peter-guirguis-b810691/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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What will the effect of AI be on talent acquisition and talent acquisition teams and is it the next shift in recruitment?

Joining me this week is the ubiquitous Bill Boorman, founder of the Tru conferences and advisor to many rec tech companies.

Bill talks me through his career in recruitment, his views on the TA space and the effect of emerging technologies on the TA market.

Bill finally takes me through how he set up his charity for the homeless in Northampton.

The Marketing Rules Podcast is sponsored by RChill

⁠⁠https://www.rchilli.com/⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Bill:

https://www.linkedin.com/in/billboorman/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

This is Part 2  of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again

The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy.

The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This is a special episode, recorded live from The IHR Employer Branding Conference 2024, recorded on 3rd July 2024 in London.

The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠https://www.rchilli.com/⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Like recruitment, Talent Acquisition has had a difficult 2024 with many redundancies and teams being reduced in size.

Joining James this week is Sean Allen, co-founder of The Talent Community.

Sean discusses the state of the Talent Acquisition space at the moment and how the recent economic and market changes have affected the TA community.  Sean also discusses The Talent Community a network for TA, recruiters and vendors of which he is a founder member.

The Marketing Rules Podcast is sponsored by RChill

⁠⁠https://www.rchilli.com/⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Sean:

⁠https://www.linkedin.com/in/sean1allen/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other? 

Discussing this with me is Stephane Rivard, CEO at HiringBranch

Stephane takes me through the differences between all 3, when is one more appropriate than the other, their advantages and disadvantages and the future of skills-based assessments.
The Marketing Rules Podcast is sponsored by RChill

⁠https://www.rchilli.com/⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Stephane:

https://www.linkedin.com/in/stephane-rivard-entrepreneur/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal.
Laura discusses managing remote teams, building community brands and driving revenue from marketing in 2024.

The Marketing Rules Podcast is sponsored by RChill

https://www.rchilli.com/

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Laura:

https://www.linkedin.com/in/laurabrownmarketing/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly?

Joining me this week is Bob Pulver, Founder of Cognitive PathBob, who discusses how we should be using AI in the Talent Acquisition space. What type of governance and security should we have in place? And what is the current landscape of AI usage in Talent Acquisition?

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Bob:

https://www.linkedin.com/in/bobpulver/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular?

Joining James this week is Michael Oliver, Global Marketing Director at MKB Search.
Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about recruitment marketing.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Michael:

https://www.linkedin.com/in/thisismjo/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠