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Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Jim:
https://www.linkedin.com/in/talentattractiontech-hrtech-tech2rec/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Bill:
https://www.linkedin.com/in/billboorman/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
This week, James is joined by Nitin Sharma, recruitment entrepreneur, podcast host and the mind behind RecTools. They dive into how podcasting is shaking up the world of talent acquisition.
Nitin shares how what started as a simple content idea grew into a full-blown platform with over 70,000 subscribers. From building credibility and boosting employer brand to engaging those hard-to-reach passive candidates, podcasting is proving to be a powerful tool for TA teams.
They also get into the nuts and bolts: why you don’t need fancy production, how real conversations go further than polished scripts, and why talent teams, not just marketing, should be the ones behind the mic.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Nitin:
https://www.linkedin.com/in/nitin-rectools/
https://www.rectools.io/
https://rectalk.co.uk/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
In this episode, James is joined once again by Rob Green, Founder and CEO of Rectec
Making him one of the rare few returning guests.
We dig into the evolution of the recruitment Tech industry the global impact of AI and how companies can make smarter tech choices faster.
Whether you're in talent acquisition, HR, or recruitment, this is one conversation you won’t want to miss.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Rob:
https://www.linkedin.com/in/robdgreen/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
In this episode, James is joined by the always inspiring Kate O’Neill – recruitment coach, trainer, and now founder of a brand-new rec-to-rec agency focused on rookie talent. Kate shares her journey from falling into recruitment to shaping its future, and offers sharp insights into why the industry is more attractive – and more complex – than ever. From building confidence in new consultants to redefining business development in a post-COVID world, this conversation is packed with wisdom, energy and practical tips.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Kate:
https://www.linkedin.com/in/kateoneill-recruitment/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
In this episode, James speaks with Gail Porter, TV presenter, model, author and campaigner about her rise in the '90s media scene, her battles with alopecia and mental health and how she’s now using her story to advocate for others.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Gail:
https://www.linkedin.com/in/gail-porter-49076a57/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
In this episode, we welcome back Matt Alder, a frequent guest and expert in the field of talent acquisition, workplace future and fellow podcaster, for his fifth appearance on the Marketing Rules podcast.
Matt and James dive into a discussion on the latest trends in the TA space, with a focus on those beyond the buzzword of AI.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Matt:
https://www.linkedin.com/in/mattalder/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Talent Acquisition teams have faced many challenges over the last few years, from the lack of strategic support, funding and understanding from leadership.
Joining me this week is Katrina Collier, author and trainer, who is dedicated to making recruitment better and delivering an excellent job seeker experience.
Katrina discusses how leadership often views TA as an admin function, which can leave them under-valued and overworked.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Katrina:
https://www.linkedin.com/in/katrinacollier/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey?
Joining me this week is Mark Chaffey, CEO at Hackajob.
Mark discusses how and when he decided to make AI core to his product, how it would affect his customer bases and if it was the right move for his company.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Mark:
https://www.linkedin.com/in/mchaffey/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Employee Referral programs don't work, so why should we bother them?
Joining me this week to discuss this is Sam Davies, CEO at Rea Links
Sam talks to James about setting up Real Links as a non-techie, why technology can overcome the perceived issues with employee referral programmes and how employee advocacy can support referral programs.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Sam:
https://www.linkedin.com/in/samgtdavies/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
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