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The Marketing Rules Podcast
By ThinkinCircles LtdBusiness
The Marketing Rules Podcast episodes
- Why Most RecTech Startups Fail to Scale with Howard Flint
In this episode, James is joined by Howard Flint, a strategist with over 25 years of experience helping HR and recruitment technology businesses scale and realise their full potential.
They explore what it really means to grow from startup to scale-up, the challenges these companies face as they professionalise, and why understanding the problem you truly solve is the foundation for success.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Howard:
https://www.linkedin.com/in/howardflint/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
26 min - Why Candidate Interviews Are Unfair With Steve Lewis
Joining James this week Steve Lewis, Managing Director at HireGuide.
Steve has spent his career at the heart of recruitment technology, from being one of the first employees at TotalJobs, to leading search staffing and RPO at LinkedIn and now driving innovation in interview intelligence.
Steve is now on a mission to transform how interviews are run, helping companies make better, fairer, and more structured hiring decisions.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Steve:
https://www.linkedin.com/in/stevenlewis75/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
25 min - AI Is Killing Your Personal Brand with Glenn Martin
This week James is joined by Glenn Martin: recruiter, talent solutions founder, podcast host, and all-around people person. With over 20 years in the recruitment game, Glenn shares his journey from Glastonbury to building personal and employer brands, the rise and fall of platforms like Twitter (now X), and how AI is reshaping content authenticity.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Glenn:
https://www.linkedin.com/in/glennnevermindthejobspec/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
30 min - Why Olympic Bronze Means More Than Gold with Chris Skelley MBE
In this episode, James sits down with Paralympic judo champion Chris Skelley MBE.
From battling childhood bullying and being misdiagnosed by doctors, to finding strength through sport, Chris shares his powerful journey of resilience, mental health struggles, and ultimate triumph on the world stage.
We dive into the highs of winning gold in Tokyo, the emotional fight for bronze in Paris, and why that medal means more than any other.
Now retired, Chris reflects on sacrifice, identity, and his mission to inspire the next generation to thrive, whatever their challenges.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Chris:
https://www.linkedin.com/in/christopher-hunt-skelley-mbe-ply-73014212b/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
40 min - From Chatbots to Candidate Experience with Martyn Redstone
This week James is joined by Martyn Redstone, or as many in the industry know him, Mr. AI.
Martyn’s been in recruitment for nearly two decades, with over a dozen years immersed in rec tech, and long before AI became the buzzword it is today, he was already helping recruiters craft smart, responsible automation strategies.
From building some of the earliest recruitment chatbots to running the first AI and automation agency in our sector, Martyn’s been right at the heart of conversational AI.
James and Martyn dig into how technology is reshaping candidate experience, what recruitment can learn from e-commerce, and maybe even peek into that slightly dystopian future where AI talks to AI to find you your next job.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Martyn:
https://www.linkedin.com/in/mredstone/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
27 min - Live from RecFest 2025 with Stephen O'Donnell
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Stephen:
https://www.linkedin.com/in/stephenodonn/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
6 min - Live from RecFest 2025 with Stephen McGrath
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Stephen:
https://www.linkedin.com/in/stmcgrath/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
12 min - Live from Recfest 2025 with Sean Allen
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Sean:
https://www.linkedin.com/in/sean1allen/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
12 min - Live from RecFest 2025 with Matt Alder
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Matt:
https://www.linkedin.com/in/mattalder/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
13 min - Live from RecFest 2025 with Mark Chaffey
Recorded live from RecFest 2025
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Mark:
https://www.linkedin.com/in/mchaffey/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
12 min
About The Marketing Rules Podcast
From the publisher's feed
The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing".
James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.