The Marketing Rules Podcast

Employer branding has become an industry of polished campaigns, expensive EVP exercises and carefully crafted promises. But how much of it reflects the reality of working for an organisation?

In this episode of The Marketing Rules, James Whitelock is joined by Amit Parmar, CEO of Cliquify, to challenge the traditional approach to employer branding and explore whether the industry has lost sight of what really matters.

In this episode, they discuss:

• Why employer branding has become too focused on recruitment campaigns.

• Whether employer branding belongs in HR, talent acquisition or marketing.

• Why traditional EVPs often fail to reflect the reality of employee experience.

• The difference between building a strong employer brand and simply promoting one.

• How employee sentiment and real-time feedback could reshape employer branding.

It's a conversation about moving beyond the marketing promises and understanding what actually makes an organisation somewhere people want to work, and stay.

Download Own The Conversation Here: https://thinkincircles.com/#ebook

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Amit:⁠

https://www.linkedin.com/in/parmar79/

Learn more about James and ThinkinCircles:

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Everyone tells recruiters to work harder, move faster and do more. But what if the real solution isn't putting in more hours, but protecting your time better?

In this episode, Tayla Veenstra speaks to Sarah Higgs, Founder of Recruitment Angel, about why time has become one of the recruitment industry's most valuable assets. They discuss burnout, how virtual assistants are changing the way recruiters work, relationship-led business development, and why creating a more sustainable way of working is becoming increasingly important for recruiters and business owners alike.

The conversation also explores Sarah's journey from recruiter to founder, what she has learned building a successful business as a female entrepreneur, and why genuine relationships continue to outperform hard selling in today's recruitment market.

If you're looking to grow your recruitment business without sacrificing your wellbeing, this episode is packed with practical advice, honest insights and ideas that could change the way you think about success.

In this episode we discuss:

• Why recruiters need to protect their time more than ever
• How virtual assistants are changing the way recruiters work
• The link between time, burnout and long-term success
• Building Recruitment Angel and the lessons Sarah has learned as a founder
• Growing a business through relationships rather than hard selling
• What it's like being the only female founder of the Recruitment Curry Club
• Practical advice for recruiters who constantly feel overwhelmed
• Why working smarter creates better long-term results than simply working harder

Download Own The Conversation Here:

https://thinkincircles.com/#ebook

To connect with Sarah:

https://www.linkedin.com/in/sarahhiggs01/

Learn more about ThinkinCircles:

https://thinkincircles.com/

https://www.themarketingrules.com/

Recruitment technology is moving fast, but that does not necessarily mean recruiters need more tools.

In this episode of The Marketing Rules Podcast, Moh Mehrabani, co-founder of Tavi, joins the conversation to explore how AI agents could change the way recruiters work, why search and sourcing are far from commoditised, and what happens when technology starts working alongside recruiters rather than simply giving them another platform to manage.

Moh brings an interesting perspective to recruitment. He has built and exited a technology business, worked across consulting, policy and brand strategy, and only relatively recently entered the recruitment industry. That outsider perspective has shaped how Tavi has been built and how he thinks about the future of recruiter workflows.

The conversation covers:

• Why recruitment does not need another disconnected tool
• How AI agents can fit into existing recruiter workflows
• Why better search and sourcing still create competitive advantage
• The importance of recruiter input and feedback when working with AI
• Whether AI will replace recruiters or simply change where they add value
• Why candidate experience should improve as targeting becomes more accurate
• How recruiters can cope with an increasingly fragmented technology stack
• Why changing recruiter behaviour may be harder than building the technology itself

The episode also finishes somewhere slightly different, with a discussion about Moh’s other life as experimental musician Saint Abdullah, creativity, music production and why creating something genuinely distinctive still matters.

Another conversation about where recruitment is heading, and the ideas shaping what comes next.

Download Own The Conversation Here: https://thinkincircles.com/#ebook

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠⁠⁠⁠⁠⁠smartsifty.com⁠⁠⁠⁠⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Moh:⁠

https://www.linkedin.com/in/mohammad-mehrabani-26b0b914/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Everyone is creating content. AI can write a month's worth of LinkedIn posts in minutes. So how do you stand out when everyone is trying to build a personal brand?

In this episode, James is joined by Rhona Barnett-Pierce, founder of Workfluencer Media, to explore what actually builds authority today. They discuss why conversations matter more than impressions, whether LinkedIn has become too noisy, how businesses should think about founder brands versus company brands, and why AI should amplify your thinking rather than replace your voice.

If you're looking to build influence, strengthen your brand or create content that leads to real commercial conversations, this episode is packed with practical insights.

In this episode we discuss:

• Has LinkedIn become too crowded?
• Why impressions are the wrong metric to chase
• Founder brands versus company brands
• The role of employee-generated content
• How AI can support content creation without sacrificing authenticity
• Why human expertise is becoming more valuable, not less
• How leaders can encourage visibility across their organisations

Download Own The Conversation Here: https://thinkincircles.com/#ebook

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠⁠⁠⁠⁠smartsifty.com⁠⁠⁠⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Rhona:⁠

https://www.linkedin.com/in/rhonabarnettpierce/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode, James is joined by Adam Gordon, founder of Poetry and one of the recruitment industry's leading technology entrepreneurs. Together they explore the rise of recruiter enablement, why AI is changing the way recruitment teams operate, and what the recruiter of the future might look like.

In this episode, we discuss:

• What recruiter enablement is and why it's becoming a major focus for talent acquisition teams.
• Why recruitment has more to learn from sales enablement than most people realise.
• How AI should improve consistency, governance and quality, not just productivity.
• The hidden tasks that consume recruiters' time and how technology can remove them.
• Why influence, communication and consultancy will become even more valuable skills.
• The balance between automation and the human side of recruitment.
• How recruitment technology is evolving beyond point solutions into complete workflows.
• What recruitment leaders should be thinking about as AI continues to reshape the industry.

Key takeaways:

• AI is most valuable when it supports recruiters, not replaces them.
• Recruiters create the greatest value through influence and relationships, not administration.
• Consistency and governance are becoming just as important as speed.
• The future belongs to recruiters who combine technology with human expertise.
• Recruiter enablement could become one of the defining trends in recruitment over the next few years.

Whether you're running a recruitment agency, leading an in-house talent team or simply trying to understand where AI is taking our industry, this episode is packed with practical insights and plenty of food for thought.

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠⁠⁠⁠smartsifty.com⁠⁠⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Adam:⁠

https://www.linkedin.com/in/adamwgordon/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of the Marketing Rules Podcast, James is joined by Theo Smith, one of the leading voices on neurodiversity, inclusion and workplace design.

Theo has spent more than 17 years working across recruitment, talent acquisition, recruitment marketing and HR technology. Today, he helps organisations understand how hiring processes, workplace systems and company cultures can unintentionally exclude talented people.

They discuss:

• Why recruitment processes often lose great candidates before they even apply
• The problem with "culture fit" hiring
• How organisations can create more inclusive hiring experiences
• The impact of AI on recruitment and talent attraction
• Why neurodiversity has become such an important workplace conversation
• The difference between fixing people and fixing systems
• How employers can attract talent in an AI-driven world

Whether you're a recruiter, talent acquisition leader, hiring manager or business owner, this conversation will challenge how you think about hiring and workplace performance.

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠⁠⁠smartsifty.com⁠⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Theo:⁠

https://www.linkedin.com/in/theosmithuk/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This week on The Marketing Rules Podcast James is joined by Andy Dunn, Managing Director of TEAM, the UK’s largest network of independently owned recruitment businesses. They dive into something that almost everybody talks about, but very few people genuinely understand: networking and community building.

They discuss what separates networks that create real opportunities from those that simply look good on paper, why giving value first matters, and how to stay visible without becoming just another voice in the noise. Andy also shares what it really takes to build and manage a thriving community, the mistakes people make when trying to grow one, and why face to face connections still matter in an increasingly digital world.

They also get into:

• Why networking is not about what you can take
• Building your own “team within a team”
• Online communities vs face to face relationships
• Community management lessons at scale
• Common networking mistakes to avoid
• The ROI of community and collaboration
• Why human connection could become even more valuable in an AI driven world

Whether you run a recruitment business, work in talent acquisition, or are trying to build stronger relationships in your market, there are plenty of practical takeaways in this one.

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠⁠smartsifty.com⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Andy:⁠

https://www.linkedin.com/in/andyedunne/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Most people in recruitment think burnout is just part of the job.

Long hours. Constant pressure. Always “on”.

But what if the real problem isn’t workload… it’s how we’re operating?

In this episode of the Marketing Rules Podcast, James is joined by recruitment leader turned performance coach Michelle Flynn to talk about sleep, stress, burnout, breathwork and why so many recruiters are running at 100mph with no recovery.

This is one of those episodes that will probably make you stop and rethink how you work.

They cover:

• Why “work-life balance” doesn’t really exist
• The hidden signs you’re heading towards burnout
• Why recruiters struggle to switch off
• How high performers recover properly
• The importance of sleep and routine
• Why small changes beat dramatic life overhauls
• Breathwork, performance and controlling stress
• The problem with being “busy” all the time
• Why recruiters are basically office athletes
• How to improve performance without sacrificing your life

If you work in recruitment, run a business or constantly feel switched on, this episode will probably hit home.

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠smartsifty.com⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Michelle:⁠

https://www.linkedin.com/in/michelleflynn/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This episode flips one of the biggest assumptions in recruitment on its head.

We spend so much time defining people by job titles, CVs and neat career paths. But what if that is exactly what is limiting performance, creativity and growth?

In this conversation, I sit down with Daen Fox to unpack why labels in recruitment are becoming less relevant, and what actually drives high performance in today’s market.

We get into the reality of modern recruitment. Why generic processes are creating average results. How curiosity is becoming a real competitive advantage. And why the people who step outside their defined role are often the ones who win.

We also talk about identity beyond work. From building a career in recruitment to performing as a DJ, Daen shares what happens when you stop trying to fit into one lane and start leaning into what makes you different.

This is not a conversation about theory. It is about how people actually operate, perform and grow in a market that is changing fast.

If you are building a team, growing a recruitment business, or just feel like you are being boxed in by your role, this episode will challenge how you think about work.

What you will take away:

• Why job titles are becoming less useful in modern recruitment
• How to unlock better performance without rigid role definitions
• The link between curiosity and commercial success
• Why most recruitment businesses suppress innovation without realising it
• How to operate beyond your job title without causing friction
• What it really takes to stand out in an AI-driven market

This one is about thinking differently, operating differently, and ultimately winning differently.

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠smartsifty.com⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Daen:⁠

https://www.linkedin.com/in/daenjafox/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of The Marketing Rules Live, the ThinkinCircles team explores how AI is reshaping recruitment marketing from a marketer’s perspective. We discuss the rise of AI-generated written content, the risks of overusing automated imagery, and the growing challenge of protecting brand consistency as consultants publish more frequently than ever.

This session covers:

• How AI has increased content volume but not necessarily quality
• The risk of brand dilution when consultants rely too heavily on automation
• Why tone of voice, positioning and human judgement still matter
• The importance of AI guardrails, policies and internal guidelines
• How agencies can balance efficiency with credibility in 2026
• Why recruiters must read, refine and sense-check AI output before publishing

We also examine the wider implications of AI use, from sustainability concerns to misinformation risks, and why due diligence is now a business-critical responsibility.

AI can accelerate your marketing. It cannot replace your thinking.

If recruitment is a people business, then recruitment marketing must remain human at its core.

Featuring Chris, Kat, Fiona, Richard and Tayla from ThinkinCircles.

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠smartsifty.com⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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