Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and this is Episode 2: 'The New Essentials – What’s in the Modern Emergency Kit?' If you missed Episode 1, we talked about why preparedness is becoming the new peace of mind. Today, we're opening the emergency bag to explore what's actually inside—and why each item matters more than you think.

Welcome to a new season of The Marketing Shift. I’m Tom, founder of Marketing for Heroes—and this time, we’re focusing on one of the most powerful, urgent trends in consumer behavior across Europe: Preparedness. This is our new mini-series, 'Prepared for Anything,' and we’re calling it: 'Why Preparedness Is the New Peace of Mind.

European Car Industry - trends of the last four decades

Adapting Branding for Future Tech

The future of dopamine-driven marketing