By The Marketing Show
The podcast currently has 66 episodes available.
Modern marketing is more intricate and nuanced than ever. While the traditional 4 P are still relevant, some new areas of expertise have emerged from the tech start-up world, such as Product and Growth marketing.
Today we bring in an expert, David Burson, to talk all things Product and Growth. David heads up growth for Canva Pro and also has a wealth of experience other tech companies such as Hotels Combined.
We hope you enjoy the episode. If you do, don't forget to subscribe and leave us a 5 star rating and review while you're there!
It's our final episode of the Gerardo's start-up journey mini-series! In this series, we have been checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we are again joined by G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We hear the update from their recent Investor Committee pitch and whether the team secured funding from Antler for their business. We also spend some time reflecting on the Antler accelerator program experience, learnings and advice for anyone looking to join the program.
If you would like to learn more about Remote Social you can follow this link: https://www.remotesocial.io or follow them on LinkedIn and Instagram.
If you are an entrepreneur and want to join the next Antler Cohort, see if you are a good fit here: https://www.antler.co/sydney
We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!
It's episode 6 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we have special guests on the show as we meet G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We get to know Jess and Mike as we dive into their diverse backgrounds and journeys to the Antler program. We also discuss roles and responsibilities in the team, why 3 co-founders can be better than 2 as well as how the team is using feedback from VCs to refine their approach.
If you would like to learn more about Remote Social and even sign up for their alpha test, follow this link: https://www.remotesocial.io
Also, if you are an entrepreneur and want to join the next Antler Cohort, see if you are a good fit here: https://www.antler.co/sydney
We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!
It's episode 5 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we pick up where we left off last week and learn about G's new team and project, Remote Social. G tells us about the decision making process to ultimately join this new team as well as his key focus areas.
We also touch on how marketing differs in a start up vs. a more traditional business, with a brief mention of the witchcraft known as growth hacking, that we will explore even further in future episodes.
We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!
It's episode 4 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we catch up with G and find out that he has disbanded from his virtual reality project, deciding to move in a different direction on the program. This is big news! We hear all straight from G to understand what has changed and delve deeper into some of the difficult conversations he's been managing as part of such a pivot.
We also learn more about how G was able to know he was making the right call, weighing up data and emotion to ensure he stays true to himself.
We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!
It's episode 3 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we catch up with G and hear the exciting news that he has found a cofounder and is officially "tracking out". We also learn about G's new cofounder Jane, who will be embarking on this journey with him.
We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!
Over the coming weeks, we are following Gerardo as he makes his way through the Antler accelerator program in his attempt to start a fledgling business. Each week, we are checking in with Gerardo to discuss key events and focuses of the week, taking onboard the learnings along the way.
This week, we catch up with G and get the latest news on potential co-founders he has met, an update on his own idea and whether it is still viable as well as some new ideas in the world of VR.
We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!
The start-up mini-series is back baby! The Marketing Show is returning to Antler HQ to follow the journey of our new friend of the show, Gerardo.
Over the coming weeks, we will be following Gerardo as he makes his way through the Antler accelerator program in his attempt to start a fledgling business. Each week we will check in with Gerardo to discuss key events and focuses of the week, taking onboard the learnings along the way.
This week, we get to know Gerardo as a person to understand his background and journey from marketer to entrepreneur.
We hope you are as excited as we are to go on this awesome start-up adventure! Don't forget to hit subscribe so you can stay up to date with the series.
On this episode of The Marketing Show, we look at Cookies and there use in data driven marketing.
But before we even do that, we first break down what a cookie actually is, as it tends to be one of those terms that people use but don't actually understand.
Following on from that, we discuss the different ways cookies can be used by marketers before contemplating the future of the humble cookie as 3rd party cookies look to be almost completely phased out by 2022.
If you like the episode, make sure you hit subscribe and leave us a 5 star review on Apple Podcasts!
On this episode of The Marketing Show, we explore the world of influencers and their role in a businesses communication strategy.
Influencers have been a buzz word in marketing circles in the last couple of years, so on today's episode we have a look at why you should or shouldn't use influencers and then how you can go about it to ensure you get the most out of your influencer campaign.
If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!
The podcast currently has 66 episodes available.