The Marketing Solutions Podcast

In this episode, I'm sharing four ways to make creating marketing content easier, more enjoyable, and less overwhelming.
 
Mentioned in this episode:
www.willowandoaksolutions.com
Book: Free To Focus 

A diversified marketing strategy is a great way to grow a successful business. Social media is one component of a successful marketing strategy. Listen in to learn how Kelly's using social media to move her audience through the sales funnel and why she doesn't want people to simply consume her social media content without taking further action action.

In this episode:
1. How to leverage social media to gain exposure to your most important and valuable content.
2. Why housing all of your content on social media could be costing you money and doing you a long term disservice.
3. The purpose of using social media makes creating content for social media simple and straightforward.
4. Why SEO and owned media are more important for a small business than social media.

Schedule a consultation with Kelly here and learn more about her marketing company here. You can follow Kelly on Instagram and connect on LinkedIn, sign up for the newsletter here. 

I took six months off of creating any marketing content for my business and the results were fascinating. As a marketer I know the power of consistent marketing, AND I'm also committed to being in business for a very long time, which requires re-evaluation, rest, and innovation.  

Taking six months off of marketing activities isn't right for every small business owner, but it was the right time for mine and I'm sharing all of those details in this episode.

• I'm sharing the four big reasons why I decided to stop all marketing activities for six full months 
• The pitfalls of continuing a marketing strategy designed for a different stage of business can lead to autopilot decision making
• What happened to my social media accounts after taking six months off
• How my email marketing and podcasting metrics performed during that season
• The investment I made with my time INSTEAD of marketing
• And what activities I'll continue to do, (though perhaps in a different way) going forward

Subscribe to get my email newsletter,
Schedule a consultation
Learn more about Willow & Oak. 

"Good marketing can sell once, but only a good product can sell twice. In the long run your performance reverts to the value you provide." - James Clear

Marketing is one component of a healthy, successful, viable business. It cannot solve for a product that doesn't serve peoples needs, or the inability to close a sales call. It cannot cover the multiple issues that come from a business that isn't optimized for growth and scale. In this episode we'll uncover...

1. What areas of the business need to be dialed in in order for marketing to be effective. 

2. What everyone ACTUALLY wants their marketing to do.

3. And the 40 point audit that determines if marketing is really the thing your business is lacking.

Schedule a consultation with Kelly here: www.willowandoaksolutions.com
Get your copy of How To Grow Your Small Business.

We're conditioned to think that we have to constantly market our business or it will fail. This is partly true, but this belief is rooted in fear and doesn't need to be the thing that drives your decision making. There's a better, softer choice that delivers all of the success that you're after. Today's episode explores:
1. How different seasons of business require different marketing strategies, but ALL seasons of business require content creation from a posture of abundance.
2. Why you should continue to market your business when you don't want "more."
3. What experts get wrong about staying relevant or becoming obselete
4. How your content can leave a legacy and make a lasting impact

Schedule a free consultation with Kelly here: www.willowandoaksolutions.com 

After years of marketing and communications, we know specific types of marketing content that will improve your reach, engagement, and yes, increase SALES! The three types of marketing content Kelly is sharing in this episode will teach you:

• One specific method to boosts sales and convert subscribers into paying clients
• The most powerful way to establish your credibility online
• One type of post that attracts the right kind of clients to our brand 
• A quick way to boost engagement in social media
• How to encourage your audience to move in the best direction of their goals.
• The power of using marketing and integrity synergistically. 
• The best way to use data in your marketing content
• One of the most powerful, yet dangerous methods in the marketing lexicon

Mentioned in this episode:
From Strength To Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life, by Arthur C. Brooks

Free Consultation with Kelly Smith

Episode 22

Kelly opened her business in 2016 and the changes, saturation, and trends on social media have changed a lot. Kelly’s sharing how the ever-changing social media landscape is influencing small businesses growth rate and return on investment over time. Specifically, she is digging into the “tried and true best practices” for social media marketing and exploring whether or not those are still relevant.  As always, she’ll leave you with solutions and how-to’s to improve your reach, engagement, and market share as well as: 

1.     Some ways to organically improve your reach and engagement. 

2.     How to take out an ad on a social media platform that will increase your email subscribers

3.     How “time in the game” matters more than you’d think

4.     What to reasonably expect when posting to social media 

5.     How to mitigate a stagnant social media account

Mentioned in this episode is the Rich Roll Podcast, specifically the Max Fisher episode, as well as Max Fisher’s book, The Chaos Machine.

Subscribe to the Willow & Oak email newsletter to get exclusive content and regular tips for small business marketing, and schedule a free consultation by emailing [email protected]

Episode name: 021: Organizing Your Ideas Into Marketing Content

Show notes:
Constantly coming up with new ideas for content can be difficult. If your brain is either running on empty and you’re at a loss for good ideas, or you have too many ideas and aren't sure how to turn them into money-making content, tune into this episode. 

This episode is for you if you want to learn:

• How to organize all of the amazing ideas you have
• How to speak to your audience even when you feel like you are tapped out on content
• Tips on brainstorming new ideas
• Systems to be sure you’re providing the type of content your audience wants to hear
• New tools to come up with great content ideas

Want to get clear about what to share and how you’ll grow your audience? Check out this FREE gift from me to you:
https://www.willowandoaksolutions.com/leadmagnetideas

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/ 

Episode 20 

When is it time to let go of handling your own marketing? How do you know when outsourcing is the right solution for you? We have a really interesting episode today, inspired by a recent conversation I had with a business owner. I am sharing some common themes in your business and three key indicators that will clue you in that it might be time for you to outsource your marketing efforts! 

Today we’re exploring:

• When it might be the right time to hire outside help, and when it’s a good idea to wait
• Which types clients see more relief with outsourcing and which ones should hold off
• The importance of finding someone you trust when you share your business
• What common indicators to look for when making your decision
• The wise choice you can make in the early stages of your business
• Why marketing is still important even when your business is thriving
• How Willow and Oak Solutions can help you even if you are not ready to outsource

And so much more!

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

Episode 19

What are your biggest questions when it comes to marketing for your business? If you could get one or two of those answered, what would they be? Maybe you wonder about social media marketing, email open rates or if video can be effective for you. Chances are a couple of these have crossed your mind. Today, I dive into my most commonly asked questions and some reachable solutions for your business. Ready? Let’s go!

• Why using Instagram stories can be a really powerful tool to increase your reach and how to use it in the most beneficial manner
• What AB testing is, why you should be using it, and how to get started
• The trick to making your videos come across more authentic to your audience
• How video differs from other forms of marketing and why you should add it to your plan
• Using social media marketing successfully and finding inspiration for content
• What it means to segment your audience and the key ways to do it
• Determining what you should stop focussing your time on, while still being effective in marketing
• Getting higher open rates on emails and finding the frequency sweet spot

And so much more!!

Mentioned in this episode - Marketing Solutions Podcast episode 11: 5 Best Practices for Using Instagram to Grow Your Business.- Find Amanda Holliday on Instagram at @2Lsmarketing or https://2lsmarketing.com, Marketing Solutions Podcast episode 18: How to know if your Marketing Efforts are Paying Off

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/