Are your marketing efforts getting you results? What does this really mean? Today’s episode is a quick one to give you a temperature check on how your marketing efforts are paying off and what you can do to improve them. Each marketing tactic can deliver different results, so it might be time for you to adjust your expectations. Listen in as I offer some easy steps to gauge your marketing effectiveness and share the episodes you’ll want to revisit on this topic. Let’s get into it!

Today we’re exploring:

• Using the right tools for the right results, and knowing what outcomes to expect from different strategies
• Meeting the needs of potential clients in all stages of the funnel 
• Business longevity: Connecting our marketing tactics to our long term goals
• Knowing how fast you want to grow, and the best methods to use to meet that goal
• Which metrics help gauge if your ideal audience can find you and if your content resonates with them
• The data that tells you if your marketing efforts are paying off

And so much more!!

Mentioned in this episode - 

A Framework to Choosing the Right Types of Marketing Tactics for Your Business

Tying Your Marketing Goals To Specific Objectives

Metrics That Matter

5 Pillars of Successful Marketing

Schedule a free consultation here: https://calendly.com/willowandoak/30-minute-meeting

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

Do you find marketing for your business to be a drag?  Is creating your social media posts time consuming and difficult to commit to? It’s not hard to create marketing content if you have clear expectations and an appropriate amount of time set aside for the tasks you need to complete. Today I share three great methods for batch creating your social media content so marketing can be an enjoyable task for you. These are my own tried and true systems, and I am confident they will make your marketing time work for you! Ready? Let’s go!

Today we’re exploring:

• What it means to batch your content, and why you’ll benefit from this method
• How to make your marketing a habit, in order to be more successful                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                &

Do you look forward to marketing for your business or do you find it daunting? Creating content for your growing and changing audience can pose a real challenge, but it doesn’t have to. In today’s episode, I share 4 strategies to make marketing take less time, and become easier and even enjoyable. My goal for this episode is to bring you a sense of empowerment over your marketing strategy, and to make it work for you! Ready? Let’s go!

Today we’re exploring:

• How to make marketing feel doable for you
• Reliable and effective ways to save time and energy on content creation 
• Creating clarity and intention in your work in order to improve efficiency
• Making sure your marketing plan changes and grows with your clients
• Using tools to help you create a fluid marketing process plus which ones I find most helpful
• The importance of understanding your ideal client’s needs in order to achieve marketing success  
• A hint about next week's podcast, you won’t want to miss it!
• And so much more!

Mentioned in this episode - Buffer (for scheduling social media posts in advance), Flodesk (for email marketing), Canva (for creating beautiful graphics).  Marketing Solutions Podcast - Episode 15 

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

Who is the “perfect” client for your business? Do you need some help figuring that out? Now, how do you go about attracting that client? Bring paper and a pen to this episode, I’m holding a mini workshop on appealing to your ideal clients. I have 5 steps to help you learn how to stop chasing and start attracting your ideal client. Get ready to ask yourself some practical questions and let’s dive into how to find, land and keep showing up for the clients who are RIGHT for you!  

Today we’re exploring:

• How you want your client to feel about your services
• Knowing your ideal client; who are they, why do they want to work with you
• What it means to matter to the right people
• Creating urgency and when is the right time for scarcity marketing
• Playing the long game and remembering that strong client relationships take time to build
• Offering  content to 
  • help build your list
  • Using my FREE resources to help “DIY” your marketing strategy
  • 
    
  • And so much more!!

Mentioned in this episode: Difference and Marketing, A Love Story by Bernadette Jiwa

Past episode: How to Market your Business without Social Media

Find out more about The Strategy Session

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com


Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

Have you ever thought about what success looks like for you? Is that definition the same all the time, or does it change as you and your business do? We can’t always be in growth mode, and  it’s time for us as women entrepreneurs to flip the script on the definition we’ve been taught and conditioned to believe to fit all the different seasons of our lives and businesses. In this episode, I’m breaking down this game changing shift, the “ah-ha” moment I had in my own business goals, and what the feelings of comparison, jealousy and resentment you get are REALLY telling you.

I’m digging into:

• What it means for our businesses to have seasons
• Where we get screwed up when it comes to defining success (and how to avoid it)
• How our emotions can play into our success
• The importance of rest
• Embracing the “right-size” life for you
• And so much more!

Mentioned in the episode:

Lisa Olivera https://instagram.com/_lisaolivera 

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

If you have a business, you’re probably wanting to grow in some way, right? Whether that is growing your revenue, client roster, knowledge, or audience…marketing is the answer that supports that growth. But growth happens in the consistent habits of the day to day, and although the growth timeline & trajectory of your business is completely up to you, you need a plan for maximum effect. In this episode, I dig into why you should start looking at your marketing goals more specifically, what things you should consider focusing on if you’re looking for rapid growth, and how taking these steps will help you hit your growth goals faster.

Some takeaways include:

• All marketing goals equate to business growth no matter how bite-sized the goal may be
• Three timeless, worthy, & profitable marketing goals that you can adopt in your business today that will grow your business (and bottom line) no matter the size of your business.
• The specific metrics that tell us how our goals are performing
• Three things you can tell any marketer you’re working toward and get their stamp of approval  
• A client story about what it takes to achieve rapid growth and setting clear expectations
• The negative impact of only focusing on converting warm leads into paying clients
• So much more!

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

Does the thought of addressing controversial topics in your marketing material make you cringe? Or you want to speak up but you’re stuck wrestling with what to post? If so, you’re in good company because many entrepreneurs struggle with anxieties around what to say (or what NOT to say!) on their brand platforms about hot button issues in the news. In this episode, I’m diving into this topic to help you navigate the balance between transparency and professionalism in a way that aligns with your integrity, four key things to help you think about this in a different way, and examples of how my clients and I navigate this. Ready? It’s a juicy one!

I’m sharing:

• The hardest post to share
• Something to keep in your back pocket when considering whether or not to post
• 3 questions for you to consider to help you think through how you want to show up on the internet
• How professionalism has changed and what that means for your business’s marketing
• The thing that really holds us back from sharing our views online (and how to overcome it)

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

Are you trying to DIY your marketing strategy but between staying consistent, building your business and making money, you’re not sure what is working? Today I’m breaking down my TOP tips you can use right now to create meaningful content for your audience, how and what to measure to be sure ALL your effort comes back to you tenfold. I'm not talking about hustle, stress and overwhelm by trying to be in ALL the places, all the time. What I'm sharing with you will help you maximize your time to move the needle in your business right now.

I’m exploring:

• 5 pillars of successful marketing and how these can help you today 
• Why the know-like-trust factor isn’t made equal, and which one to focus your attention on
• Top tips for explaining your expertise to your audience in a way they can understand
• Best questions to ask yourself when making quality content for your social media 
• What you can do if you’re not seeing likes, comments or shares on your content
• THIS hack to creating consistent content in very little time
• The golden metric of digital marketing 
• And so much more!

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

Are you feeling frustrated, overwhelmed or confused when it comes to using Instagram for your business? Joining me today is Amanda Holliday of @2Lsmarketing. She is an Instagram expert who teaches small business owners how to show up authentically, consistently, and professionally on Instagram. Listen in to this episode for insights on best practices for what TYPES of content to post, a unique hashtag strategy, and KPI’s that will help you better leverage IG for your business right now.

We’re exploring:

• 5 Best Practices for using Instagram to grow your business
• What hashtags to use, and how to find these (without getting caught up in the hype!)
• Commonly asked Instagram questions that people in my network have asked me over the years
• How to put boundaries around your time spent on the platform without burnout
• What engagement REALLY means (and are you doing it?)
• How to best use this incredible free tool to help you connect and reach more people online
• What to do if your current strategy is actually holding you back from creating content
• And so much more!

Find Amanda Holliday on Instagram at @2Lsmarketing or https://2lsmarketing.com/ and be sure to sign up for her free Content Planning Workshop here: https://view.flodesk.com/pages/61cbc627a247a7a541994fa9

You can reach me, Kelly Smith here:  [email protected] and learn more about Willow & Oak’s marketing services here: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

The growth rate of your business is completely within your control! Metrics show you the facts and tell you a story. WHAT you choose to do with those facts will help you achieve your business goals. But with hundreds of metrics available to you, how do you know which ones matter, what to pay attention to, and what will help you make better decisions for your business? In today’s episode, you’ll learn the MOST important metrics to track, which ones matter, where to find them and what to do with the data you receive!

In this episode, you will learn:

• How metrics ​​help you to identify how well you’re performing against your goals
• Simple processes you can apply to monitor your metrics more regularly
• How to use the data to help you achieve our goals in the timeline you’ve planned for
• Why THIS technique in your email marketing plan can work to your benefit 
• 4 social media engagement metrics that matter to the growth performance of your brand
• And so much more!

Get 50% off of Flodesk with this coupon code: https://flodesk.com/c/E5H4P5

Email Marketing Benchmarks and Statistics by Industry

Listen to Episode 2 (Marketing your business without social media) and Episode 6 (The Case for Prioritizing Email Marketing in Your Marketing Strategy).

Reach out to me: [email protected]

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/