The Marketing Stir

The Marketing Stir

By The Marketing StirBusinessMarketing
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The Marketing Stir episodes

  • Sonia Oblitey (OkCupid) - Exclusively Inclusive

    Vincent and Ajay chat with Sonia Oblitey, Global Marketing Director at OkCupid. Sonia discusses how the dating app can be used to approach romance in a slow and meaningful way, and how the inclusiveness of OkCupid makes the app appealing all over the world. Ajay looks 12 years younger, and Vincent is a fan of clean-cut looks.

    44 min
  • Kim Lauersdorf (EmblemHealth) - Provoke Curiosity and Creativity

    Vincent and Ajay chat with Kim Lauersdorf, VP of Marketing at EmblemHealth. She talks about the fun challenges that lie with differentiating marketing from product to product in the health industry, and how using creativity can work around constraints. Vincent hosts the Silver Apple Awards, and Ajay looks forward to finishing off a strong year.

    52 min
  • Adam Bleibtreu (ASGN) - Entrepreneurial Soul

    Vincent talks with Adam Bleibtreu, the CMO at ASGN Incorporated. They talk about Adam taking on the CMO role at both ASGN and Creative Circle simultaneously and his past experiences leading him to where he is today. Ajay is traveling, and Vincent takes on this episode solo.

    49 min
  • Jesse Bayer (DDB) - Fuel to Unexpected Creativity

    Vincent and Ajay meet with Jesse Bayer, SVP, Group Strategy Director at DDB. He discusses growth within long term brand effects and short term sales effects and how marketing can grow but stay unchanged. Ajay recovers from a tennis injury, and Vincent takes a fall in Dallas.

    46 min
  • Jesse Bayer (DDB) - Fuel to Unexpected Creativity

    Vincent and Ajay meet with Jesse Bayer, SVP of Marketing at DDB. He discusses growth within long term brand effects and short term sales effects and how marketing can grow but stay unchanged. Ajay recovers from a tennis injury, and Vincent takes a fall in Dallas.

    47 min
  • Edward Bourelly (Planet Fitness) - Everybody has a Story

    Vincent and Ajay talk with Edward Bourelly, the VP of Marketing at Planet Fitness. He talks about how not only marketing strategies change over time, but the way consumers diversify how they consume content. Ajay has an odd week at the quiet office, and Vincent gets nostalgic about growing up in the 90s.

    44 min
  • John Busby (Centerfield) - By Phone, by Chat, by Text

    Vincent and Ajay have a chat with John Busby, chief marketing officer and managing director at centerfirled. He talks about capturing first party data from customers and brands and how brands look for long term customer relationships. Vincent visits San Antonio again, and Ajay feels like the month between visits felt too long.

    48 min

About The Marketing Stir

From the publisher's feed

The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their…