The Marketing Stir

Vincent and Ajay have a chat with Dale Durrett, VP of partnerships at Bombora. Dale discuss how understanding customers and prospects can greatly help with engagement within the buying cycle. Ajay is glad that Texas weather finally feels like fall, and Vincent looks forward to hotel upgrades.

Vincent and Ajay talk with Anudit Vikram, the Chief product officer at Media Math. He talks about how the global pandemic's affect on remote work helped workers develop better relationships with the help of video calls and also about how cookies going away affects the industry. Ajay visits the Spurs headquarters, and Vincent is a teensy bit jealous.

Vincent and Ajay chat with Ian Johnson, the Global COO at Kinesso. He talks about how his role makes company visions happen, and how a start in engineering eventually led him to a career in strategy. Ajay takes his kids to see elephants, and Vincent is excited to visit the Alamo.

Vincent and Ajay chat with Gretchen Eischen, Chief Marketing Officer at Icertis. They discuss strategy structure as well as technology that helps businesses use data. Ajay is delighted to continue season 2, and Vincent gets some new digs.

Vincent and Ajay chat with Amber Armstrong, Chief Marketing Officer at LivePerson about how conversational commerce brings brands and consumers close together. Ajay nearly gets a free car wash, and Vincent is extraordinarily excited.

David Danziger, Vice President of Data Partnerships at The Trade Desk, discusses the recent release of the Solimar platform, the necessity for Unified ID, as well as Danziger’s love for the Detroit Red Wings. Ajay discusses his trip to New York, and Vincent talks about the wrong sport.

Chad Englegau, CEO at Acxiom, discusses the importance of building an identity graph, the intricacies of remote work and the business ecosystem, and the band he thinks is a good model for marketing. Ajay celebrates his SAMMIE award, and Vincent leans into awkward selfies.

Marketing experts from Alight Solutions, Wrike, True Influence, VDC and Stirista discuss AI, demand generation, intent, and compliance and privacy.

Marketing experts from MasterCard, Pitney Bowes, Toshiba Global Commerce Solutions, and Sprinklr discuss the ways they craft their messaging to appeal to their various audiences.

Marketing experts from Gorjana, Chubbies, Shinesty, and Public Rec discuss the various strategies each brand uses to find (and keep) customers.