The Marketing Stir

Ryan Hartman, Sr. Vice President of Paid Media at The Zebra, shares the moves they made to differentiate themselves as a brand, why they decided to relocate to Austin from Pittsburgh, and how he came to follow the mantra, “Sales overnight, brand over time.” Ajay is having a good day, and Vincent is afraid of getting slapped in the face.

Erich Hellstrom, Manager of Retention Marketing at Chubbies, explains how his experience doing improv has helped his career, why he volunteered to be a model for a brand campaign, and how they’ve leveraged product placements for some popular television programming. Ajay is an avid napper, and Vincent is not allowed to nap.

Paroma Sen, Global Marketing Director at SAP, delves into how marketing strikes the balance between art and science, explores the importance of fostering thought leadership in her day-to-day, as well as recounting an epiphany she had while living in Texas as a college student. Ajay finally catches up on sleep, and Vincent is jealous.

Tauseef Muhammad, Head of Global Marketing and Demand Generation at Mindtree explores how a degree in engineering led to a career in marketing. He also delves into the importance of explaining the “Whys” of a product, as well as how Mindtree overcame the challenges that have come with cancelled live events. Ajay is in a good mood and Vincent gets a new apartment.

Arnold Glick, Integrated Marketing Manager at The Farmer’s Dog, discusses why it’s important to be passionate about what you’re marketing, as well as the benefits of working at a smaller agency or brand. He also offers up the backstory for the name, “The Farmer’s Dog.” Ajay finds a place to swim, and Vincent finds a fraternity brother.

John Kunzier, Chief Marketing Officer at Computer Aid, discusses the larger strategy concerns of marketing above and beyond content, and also delves into the challenges of rebranding an established organization. Ajay figures out how to change his Zoom background, and Vincent professes his love for the NY Giants.

Kyle Brucculeri and Kenah Cooper, Vice President of Marketing and Director of Marketing at Gorjana, explore the journey of creating a brand voice, and how they balance the concept of “accessible luxury.” The duo also discuss how they trust email to build a close relationship with their customers. Ajay enjoys some cooler weather, and Vincent wants to run on the beach.

McKenzie Bauer, Cofounder and Chief Marketing Officer at Thread Wallets, ponders the momentum that comes with feeling like every year is “the beginning.” She also discusses the power of influencer marketing, random celebrity endorsement, as well as the moves the company made to ensure no one was laid off. Ajay is in suspense, and Vincent misses a phone call.

Eric Duerr, Sr. Vice President of Marketing at Domo explains how a degree in Philosophy led him to a career in marketing, and how the art of persuasion isn’t the same as manipulation, and why you should strive for the former. Ajay gets a steroid shot, and Vincent wears a Hawaiian shirt.

Ruth Stevens, B2B Marketing Consultant, delves into the importance of face-to-face communication. But she also clarifies why you shouldn’t try to recreate the conference experience with virtual events. Ajay upgrades his watch strap, and Vincent wears something elegant.