The Marketing Stir

Sairam Vedam, Chief Marketing Officer at Innominds, discusses how his company drives Digital Next initiatives for global brands. He also goes in depth about the challenges of heading up the marketing efforts of an international organization, as well as the future of AI. Ajay’s son wakes him up at 4 in the morning, and Vincent once again reiterates his love for The Bachelorette.

Cameron Jacox, Vice President of Growth at Lark Health, explains how Lark’s use of conversational AI and connected devices help keep people healthier at home. He also explores his time studying entrepreneurship at Babson College and how it led him toward the world of startups. Ajay is glad the weather in Texas is finally cooler for a change, and Vincent tells Cameron why he likes to be on camera. Give it a listen.

In this episode, Vincent and Ajay chat with Wendy White, Chief Marketing Officer for Egencia. She delves into the importance of business travel and explores the power of content marketing. She also shares tips for using Slack in some unexpected ways. Ajay is finally able to disconnect for a few hours, and Vincent revels in a compliment from Wendy. Give it a listen.

In this episode, Vincent and Ajay talk to Ilyas Frenkel, Head of Marketing for Dandelion Energy. He details how marketing for a geothermal technology company requires a lot of education for the consumer. He also offers up some creative approaches to out-of-home advertising. Ajay keeps an even keel with one cup of coffee, but Vincent has already had two. Give it a listen.

In this episode, Vincent and Ajay talk to Mark Donatelli, President and Founder of Hive Strategy. He shares his journey through working with agencies and branching out on his own, as well as the importance of paying attention to consumer behavior. Ajay recalls his last visit to NYC, and Vincent ruins the moment. Give it a listen.

In this episode, Vincent and Ajay chat with Kerel Cooper, SVP of Global Marketing at LiveIntent, and cohost of the Minority Report podcast. He explains his approach to spearheading diversity and inclusion efforts in an organization, and explores the strategy of continuing to participate in events. Ajay avoids COVID on the tennis court, and Vincent is confused by blackberries. Give it a listen.

In this episode, Vincent and Ajay chat with Mark Friedman, President and Founder of Details Interactive, and host of the Marketing Playbook podcast. He details his experience working with brands like Brooks Brothers and Steve Madden, and gives his take on breaking up the silos that persist in large organizations. Ajay is optimistic about the quarter ahead, and Vincent offers to run through a wall. Give it a listen.

In this episode, Vincent and Ajay catch up with Nicole O’Rourke, CMO at Aptean. She discusses how developing products that are terrific for the consumer are profitable for a company, and the new ways companies are learning to do business. Ajay and Nicole commiserate over how cold climates affected their college careers, and Vincent reads a book. Give it a listen.

In this episode, Vincent and Ajay chat with Jason Harris, CEO at Mekanism. He talks about the agency’s collaborative approach to success, and the soul and science of storytelling. Jason and Vincent discover they live in the same neighborhood. Ajay does not. Give it a listen.