Welcome Warriors! 

I am your Marketing Chief, Rachel V. Hill, and thank you for joining me in this quick strategy session in The Marketing War Room. 

The Combat Tactic:

• Host a virtual event like a dance party or game show
• Add SMS marketing to your launch strategy
• Start low and increase the prices 
• Host a contest or giveaway 
• Create a unique, funny, viral video

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast 

LET’S CONNECT!

📌 LINKEDIN: www.linkedin.com/in/rachelvhill 

📌 INSTAGRAM: https://www.instagram.com/rachelvhill/ 

📌 WEBSITE: www.RachelVHill.com 

The Battle: If creating a launch strategy is making you feel overwhelmed and frustrated, no worries. Lemme tell you a story about my client Will Edmond. 

TikTok Influencer and author of a vegan cookbook. Using this simple launch strategy, he was able to generate over $10K+ in pre-sale revenue on his vegan eCookbook!

The Combat Tactic:

Here is the strategy in 5 easy steps: 

1. Validate The Offer: You can easily do this by asking your audience via surveys, polls, feedback, etc. 
2. Decide On Launch Date: We’ll use this data to reverse engineer the launch strategy plan.  
3. Outline: Schedule the deliverables you need on your calendar and outline your assets like:
   • Sales Landing Page
   • Emails 
   • Social Media Content 
4. Create + Schedule: Create the content and schedule out all the pieces of your launch in advance.   
   • PROTIP: Hire someone to schedule things for you on Fiverr for only $5 (free credit)!
5. Launch! 

Apply for the PRIVATE TRAINING, “The 5 Steps to Building a Six-Figure Digital Product Launch Plan”, where I show the exact 5 step blueprint that my team and I use for our clients to launch 5,6, and 7 figure digital products.

There are limited spaces available in private training, so you must do a 2-minute application process to receive an invitation! 

🔥🔥🔥APPLY --> www.RachelVHill.com/invite 

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast 

LET’S CONNECT!

📌 LINKEDIN: www.linkedin.com/in/rachelvhill 

📌 INSTAGRAM: https://www.instagram.com/rachelvhill/ 

📌 WEBSITE: www.RachelVHill.com 

The Battle: Here’s the truth about digital products. It’s one of the easiest ways to pandemic proof your business.

And adding digital products is a guaranteed way to:

• Increase your credibility and authority
• Create passive income streams
• And creating digital products takes less time and fewer resources, but can yield very high revenue returns. 

Example of digital products include:

• Checklists 
• Templates
• Audio Training
• Printable 

The Combat Strategy: 

• Little to no overhead 
• Start selling immediately
• Help serve more people 
• Increase your brand credibility and expertise 
• It’s possible to make 5 and 6 figure launches from digital products 

Apply for the PRIVATE TRAINING, “The 5 Steps to Building a Six-Figure Digital Product Launch Plan”, where I show the exact 5 step blueprint that my team and I use for our clients to launch 5,6, and 7 figure digital products.

There are limited spaces available in private training, so you must do a 2-minute application process to receive an invitation! 

APPLY --> www.RachelVHill.com/invite

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast 

LET’S CONNECT!

📌 LINKEDIN: www.linkedin.com/in/rachelvhill 

📌 INSTAGRAM: https://www.instagram.com/rachelvhill/ 

📌 WEBSITE: www.RachelVHill.com 

Welcome Warriors! 

I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session in The Marketing War Room. 

The Battle: Breaking Through The Noise When Launching Your Product or Service

The Combat Tactic: Be disruptive - yet informative and transformative. 

Why people love these type of experiences: 

1.  Hard for others to duplicate - Beyonce dropping the album
2.  Affordable - Doesn’t have to be expensive to be powerful 
3.  Find a commonality - ex: Warby Parker

 Here are 3 disruptive strategies:

• Use cutting edge technology + innovation: 
  • Anifa Mvuemba of Hanifa Boutique - 3D fashion show on social media - during the height of a pandemic 
• Be Racy But Relatable: Spirit Airlines campaigns “Our balls have dropped - NYE $24 off” 
•  Do A “Tour”: Do virtual tours of trade shows, podcast interviews, joint ventures, etc.

Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator 


RESOURCES MENTIONED:

💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator

MORE FROM RACHEL:

➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide 

➡️ Join The War Room Roundup: www.RachelVHill.com/links 

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast 

LET’S CONNECT!

📌 LINKEDIN: www.linkedin.com/in/rachelvhill 

📌 INSTAGRAM: https://www.instagram.com/rachelvhill/ 

📌 WEBSITE: www.RachelVHill.com 

Welcome Warriors! 

I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session in The Marketing War Room. 

The Battle: Not being able to distinguish between ideal audience and ideal customer 

The Combat Tactic:

Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator 


RESOURCES MENTIONED:

💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator

MORE FROM RACHEL:

➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide 

➡️ Join The War Room Roundup: www.RachelVHill.com/links 

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast 

LET’S CONNECT!

📌 LINKEDIN: www.linkedin.com/in/rachelvhill 

📌 INSTAGRAM: https://www.instagram.com/rachelvhill/ 

📌 WEBSITE: www.RachelVHill.com 

The Battle: Here are the 2021 Launch Marketing Predictions. 

Combat Strategies: 

• Integrate SMS marketing into your strategies 
• Use more pattern disruptions
  • Ie: bold copy in the middle of your email with part of a statement 
  • Ex: Here’s why your launches suck
• Customize your content with on-brand and unique assets
  • ie: custom gifs 
•  More virtual events
  • Summits, conferences, training, classes, panel discussions, etc. 
•  Make your launches ‘experiential
  • Like interactive live events

RESOURCES MENTIONED:
[GUIDE] How to Make Your Own Branded Gifs: www.RachelVHill.com/gif-guide

MORE FROM RACHEL:

➡️ Join The War Room Roundup: www.RachelVHill.com/links 

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast 

LET’S CONNECT!

📌 LINKEDIN: www.linkedin.com/in/rachelvhill 

📌 INSTAGRAM: https://www.instagram.com/rachelvhill/ 

📌 WEBSITE: www.RachelVHill.com 

Welcome Warriors! 

I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. 

The Battle: SCARCITY. Scarcity has been the #1 best performing tactic for launch strategies with my clients 

• STORY: Client with subscription product a limited number of handmade items. Adding REAL scarcity tactics allowed them to sell out every single month they launched. 
  • Imagine nearly being guaranteed hitting goals over and over again by using this one tactic

The Combat Tactic: 

• 5 Ways to use scarcity in your launch campaign:
  • Display stock limitations (Amazon does a great job at this)
  • Set a deadline on when the offer expires (Groupon does this)
  • “Last chance” emails (BONUS: Add countdown timers to your emails to increase conversions)
  • Color Theory on CTAs
  • Use the right TRIGGER words, like “today”
  • NOTE: Make sure this is REAL scarcity (close your cart, once you get enough people close the registration, etc)

Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator 


RESOURCES MENTIONED:

💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator

MORE FROM RACHEL:

➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide 

➡️ Join The War Room Roundup: www.RachelVHill.com/links 

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast 

LET’S CONNECT!

📌 LINKEDIN: www.linkedin.com/in/rachelvhill 

📌 INSTAGRAM: https://www.instagram.com/rachelvhill/ 

📌 WEBSITE: www.RachelVHill.com 

Hey Warriors! 

Welcome to The Marketing War Room. 

I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session. 

Okay, I’m going to be honest. Since this podcast is about 

The Battle: This The Controlled Chaos Strategy explained: “The critical elements in war are speed and adaptability — the ability to move and make decisions faster than the enemy.” Or, in this case - your competitors. 

The Combat Tactic: 

• Ask your Team and yourself, 
  • “where could we speed up?
  • “Can we make an MVP to get the idea out there and add features as we move along?
  • “Where are we lacking adaptability” 
    • At the time of recording - we were in the midst of a global pandemic and many companies, who are fortunate enough to still operate, were challenged to quickly adapt.

Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator 


RESOURCES MENTIONED:

💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator

MORE FROM RACHEL:

➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide 

➡️ Join The War Room Roundup: www.RachelVHill.com/links 

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast 

LET’S CONNECT!

📌 LINKEDIN: www.linkedin.com/in/rachelvhill 

📌 INSTAGRAM: https://www.instagram.com/rachelvhill/ 

📌 WEBSITE: www.RachelVHill.com 

Hey Warriors! 

Welcome to The Marketing War Room. 

I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session. 

The Battle: How to beat industry standards (we’re not standard, we are Warriors) and boost your sales conversions in your launch.

The Combat Tactic: 

• Create FOMO: TrustPulse
• Urgency (my fave!): Countdown Timers
• Powerful CTAs (remember psychology!) 
  • Power Copy using “today”
  • Bold Colors 

Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator 


RESOURCES MENTIONED:

💰[TOOL] Predict My Launch Sales 💰: https://www.rachelvhill.com/launchsalescalculator

MORE FROM RACHEL:

➡️ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide 

➡️ Join The War Room Roundup: www.RachelVHill.com/links 

HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast 

LET’S CONNECT!

📌 LINKEDIN: www.linkedin.com/in/rachelvhill 

📌 INSTAGRAM: https://www.instagram.com/rachelvhill/ 

📌 WEBSITE: www.RachelVHill.com